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TANISHQ FORAYS INTO NATURAL GEMSTONES CATEGORY WITH TRIPTII DIMRI AS THE FACE OF ITS NEW TVC The film also unveils the latest collection ‘Hues’, which revolves around the powerful form of self-expression, capturing how jewellery becomes an extension of a woman’s mood, individuality, and evolving personal style National, 09 April 2026: Tanishq, India’s leading jewellery brand from the House of Tata, has unveiled its latest campaign film featuring leading Bollywood sensation Triptii Dimri for this year’s Akshaya Tritiya. With this launch, Tanishq taps into the natural gemstone jewellery, an emerging category witnessing growing consumer interest in India. Anchored in a curated selection of 100% natural gemstones, this strategic move signals Tanishq’s intent to shape a space defined by authenticity, and design-led aesthetics, alongside the introduction of its latest collection, Hues, within this category. Conceptualised by Lowe Lintas, the TVC celebrates natural gemstones as a powerful form of self-expression, capturing how jewellery becomes an extension of a woman’s mood, individuality, and evolving personal style. Rooted in the idea of colour as a deeply personal and expressive choice, the ‘Hues’ collection draws inspiration from the vibrancy and richness of an Indian summer, where every shade reflects a mood, a moment, and a state of mind. The film reimagines a world in muted stillness, awaiting a shift in expression. As the narrative unfolds, the introduction of color becomes a powerful metaphor for individuality and choice. Through a striking visual transition and a thoughtfully crafted narrative, the film captures how jewellery moves beyond adornment and brightens the world around the protagonist. Set in a charming, Cobblestone Square, the film opens to a world suspended in muted, neutral tones, where everyday life appears paused, as if waiting for something to unfold. From café waiters and shopkeepers to a quiet fountain, every element is held in anticipation, their gaze drawn towards a balcony above. Inside, Triptii Dimri is seen contemplating her choice of jewellery, surrounded by an array of vibrant natural gemstone pieces. As she finally makes her selection, the world below comes alive in a striking burst of color, transforming into hues that mirror her choice of jewellery. From storefronts to the crowd, everyone and everything gets transformed into the bright shades, with colour becoming an intuitive extension of how she feels and presents herself. Through this lens, the film captures a shift in how the modern woman engages with jewellery. It reflects a mindset where styling is fluid, personal, and led by emotion rather than convention. Crafted in 18kt gold, Tanishq’s ‘Hues’ collection launching this Akshaya Tritiya marks a distinctive shift in how precious natural gemstone jewellery is imagined and worn, placing colour at the heart of design. Drawing inspiration from the richness of an Indian summer, the collection brings together a curated selection of natural gemstones such as emeralds, amethysts, citrines, tourmalines, and tanzanites, each chosen for its exceptional colour and character. With sculptural silhouettes and fluid compositions, the designs are elevated through techniques such as cabochon cuts, bunching, and layering, creating depth, luminosity, and a sense of movement in every piece.