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Hyderabad to become South Asia’s most integrated Medical Value Tourism Destination Key Highlights · Telangana moves to establish a dedicated Medical Tourism Society · Convenes a high-level stakeholder policy roundtable · Makes policy recommendations to Union Ministries for establishing an integrated MVT hub in Hyderabad Hyderabad, February 20, 2026: A roundtable was organised by Telangana Tourism, bringing together senior representatives from government and industry. The discussion focused on deliberating the institutional role, governance structure, and long-term direction of the proposed Telangana State Medical Tourism Society (TGMTS), while also examining a framework for establishing an integrated Medical Value Tourism (MVT) hub in Hyderabad. The initiative aims to position Telangana as a leading destination for structured and coordinated medical tourism. The first session focused on industry expectations from the Telangana State Medical Tourism Society (TGMTS) as the proposed central coordinating body for Medical Value Tourism in Telangana. The discussion examined the envisioned role of TGMTS in stakeholder alignment, facilitation, governance, and long-term sectoral coordination. Participants underscored Hyderabad’s competitive strengths, including strong clinical outcomes, advanced healthcare infrastructure, cost advantages, and a seamless healthcare-hospitality-aviation ecosystem. These assets position the city to capture a larger share of the global medical tourism market. Key deliberations focused on establishing a Telangana Medical Tourism Society to effectively drive policy, global branding, international outreach, ethical self-regulation, and unified industry representation. They emphasised a comprehensive framework featuring transparent grievance redressal, targeted familiarisation programs for global delegates, and a formal licensing system for facilitators to uphold ethical practices, credibility, and consistent patient experiences. The second session involved a detailed deliberation on a recommended framework for establishing an integrated MVT Hub in Hyderabad, proposed as one of the five national MVT hubs outlined in the Union Budget. The group deliberated on a green field medical city hub to be created that in a PPP model with hospitals, wellness providers, ayurveda institutes, medical college, research centers, tourism faciliation among others. A detailed recommednation paper would be created for the same. India’s medical value travel sector continues to expand under the national Heal in India initiative, with industry estimates placing the market at USD 20.4 billion by 2026 and USD 25–28 billion by 2030, driven by rising global demand, improved visa facilitation, and integrated care delivery. While Delhi and Chennai have traditionally led the sector, Hyderabad has consistently ranked among India’s top three medical value travel destinations and now seeks to move into a leadership position through the proposed TGMTS. International patient inflows to the city have more than doubled over the past decade, supported by 50+ NABH- and JCI-accredited hospitals, approximately 12,000 hospital beds, strong tertiary-care capabilities, competitive accommodation options, a well-developed tourism ecosystem, and global connectivity through Rajiv Gandhi International Airport, which handles over 31 million passengers annually.

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JAGSoM Hosts International Conference on Sustainable India, Blending Indian Knowledge with ESG and Future-Ready Leadership
 20+ global leaders, academicians, and industry experts deliberate on sustainability, ethical governance, and AI-driven development
 Bengaluru, 18 February 2026: Jagdish Sheth School of Management (JAGSoM), in partnership with Sri Sri Institute for Advanced Research, an institution under The Art of Living Foundation, successfully hosted the International Conference on Sustainable India from 16–17 February 2026 at its campus in Bengaluru. The two-day conference brought together over 20 reputed academicians, policymakers, and industry leaders to deliberate on actionable pathways for sustainability, ESG integration, ethical governance, and future-ready leadership, all viewed through the lens of Indian Knowledge perspectives. Speaking on the purpose of this powerful conference, Sanjay Padode, Chairman of Centre for Developmental Education and Board Member, JAGSoM, said: “If a civilisation survives for 8000 years, it must have some secret source. That source could be religion, culture or philosophy but at JAGSoM, we’re agnostic to religion and culture. We’re interested in the knowledge itself. By digging out those basic principles and bringing them back, we can restore balance in life and nature. That’s why this conference is rooted in sustainability. We’ll explore knowledge systems from the past year on year, starting with the Indian Knowledge System.There are so many narratives, stories, epics and documents to learn from. When we combine that wisdom with new technologies like AI and modern management, we can build a more balanced and better life for humanity going forward. ”
 The conference came at a significant time for India’s higher education ecosystem, which is being reshaped by the National Education Policy (NEP) 2020 mandating the inclusion of Indian Knowledge Systems in curricula, alongside the Union Budget 2026-27’s emphasis on outcome-driven learning, employability, and innovation. Discussions, therefore, focused on how India’s civilizational wisdom can inform modern business practices, institutional frameworks, and broader national development priorities. The inaugural session on 16 February was graced by Chief Guest Dr. Kelly Damphousse, President of Texas State University, along with Guests of Honour Dr. Santiago Gracia, VP- Strategic Development, and Dr. Celine Davesne, Associate Dean, both from KEDGE Business School. Across the two days, the conference featured plenary sessions, thematic tracks, workshops, and corporate showcases. Conversations ranged from environmental sustainability inspired by Indian knowledge traditions to social responsibility, ethical leadership, governance practices, and the role of technology and AI in driving inclusive and sustainable growth. The valedictory ceremony of the conference was held at the Art of Living Centre, in Bangalore. 


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Coca-Cola India Brings Back Rimzim Jeera with a New Campaign That Refuses To Be Subtle Brand film: https://www.youtube.com/watch?v=VBFV5D6J2_k New Delhi, 20 February 2026: India rediscovers its love for local flavours, Coca-Cola is bringing back its cult classic Rimzim Jeera with a comeback that’s anything but quiet. Led by the thought “Jeere mein heera, Rimzim Jeera,” the new campaign marks Rimzim’s bold return—not just as a nostalgic favourite, but as a proudly OG ethnic beverage for every generation. Leaning into nostalgia with a playful twist, the campaign revives Rimzim Jeera’s retro charm and reimagines an iconic R.D. Burman track [Duniya Mein Logo Ko…], transforming the familiar “Biiraa..Taraa taraa taraa..” into an unforgettable “Jeeeeera.” Set in everyday moments, the film celebrates Rimzim Jeera’s distinctive taste and the instant, unfiltered reactions it sparks, turning a single sip into smiles, conversations and cravings that are hard to ignore. Sobhanjeet Rath, Senior Director, Emerging Categories, Coca-Cola India and Southwest Asia said, “With a legacy that goes back over 70 years, Rimzim is back with a bang! The intent with this campaign was to create something fun and playful, that’s fundamentally anchored in Rimzim’s homegrown strong jeera taste. The new spin on a popular RD Burman track, creates an irresistible ‘earworm’. Once you hear it, you can’t un-hear jeeraaaa!. The idea is simple. Jeera mein heera.. Rimzim Jeera” The brand film’s Director, Abhijit Sudhakar, ZigZag Films, said, “Created by rhythm and spiced by Rimzim! This project was all about capturing the infectious joy of a great beat and the OG drink. We had an absolute blast on this film, and it was collaborative in the truest sense of the word. Both agency and client were on board with the treatment, and we collectively ideated to elevate the film. It’s a high-energy celebration that I hope the audience enjoys watching as much as we enjoyed creating it.” Tanima Kohli, Creative at Talented added, “Rimzim Jeera’s relaunch was quite literally a blast from the past. And that’s exactly how we approached it. In a beverage landscape full of sameness, we leaned into its madness and let instinct lead the way. From the choice of music to the edit and its pace, every decision was made to create a hypnotic film that keeps you hooked till the very last second and leaves you singing nothing but Rimzim Jeeeeeeeera.” Rimzim is widely recognised as one of India’s first ethnic flavoured beverage in a ready-to-drink format. Inspired by jeera, a flavour deeply embedded in Indian kitchens and street-food and refreshment culture, the brand has long been recognised for its refreshing taste. The product is available in a 250ml pack priced at INR 10, making it an accessible everyday choice for consumers. The campaign will be amplified through a robust 360-degree approach spanning digital and social platforms, influencer collaborations, outdoor visibility, and strong in store presence. .

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Marriage Is Not a License. Silence Is Not Consent — Chiraiya on JioHotstar ~ Directed by Shashant Shah and produced by SVF Entertainment , Chiraiya hits where it hurts.~ Watch the teaser here - https://www.youtube.com/watch?v=lsIK9J7bpLs Mumbai, February 20, 2026: Kya Shaadi ek license hai? JioHotstar unveils Chiraiya, a powerful new original series that dares to question one of the most deeply normalised injustices within Indian households: the dangerous assumption that marriage equals lifelong consent. Directed by Shashant Shah, the series features a stellar ensemble cast led by Divya Dutta, alongside Sanjay Mishra, Siddharth Shaw, Prasanna Bisht, Faisal Rashid, Tinnu Anand, Sarita Joshi, and others. The teaser of Chiraiya opens with the sound of celebration; a wedding, a promise, a new beginning. Pooja, the young bride, steps into her new home with hope in her eyes as the “perfect” daughter-in-law everyone expects her to be. But in a sharp and haunting cut, we see her alone on the terrace, tears silently rolling down her face. The contrast is unsettling. Behind all this celebration lies a truth no one wants to name. Chiraiya raises a difficult but necessary question to society: If a husband forces himself on a woman after marriage, does it stop being a crime just because they are married? Yeh sawaal hai samaaj se. Because marriage is not a license, and silence is not consent. Divya Dutta added, “While living with this character in Chiraiya, I found myself constantly confronting an uncomfortable truth, how often we silence ourselves in the name of preserving relationships, in the name of keeping the peace. This story forced me to reflect on how easily marriage is assumed to be a space of unquestioned consent, and how sacrifice is romanticised to the point where pain becomes invisible. When you witness someone you love being diminished or wronged, do you stay quiet to protect what exists, or do you risk everything to protect what is right? There is no easy answer, and perhaps that is what makes it so deeply unsettling. I hope when people experience this story, they don’t just watch it, they feel it and perhaps, in some quiet way, recognise truths we often hesitate to name.” Chiraiya coming soon, exclusively on JioHotstar.

Mumbai Indians and BookMyShow Live’s BrandLabs present ‘The MIX’, a first-of-its-kind fan experiential festival

Mumbai Indians and BookMyShow Live’s BrandLabs present ‘The MIX’, a first-of-its-kind fan experiential festival ~ Genre-defying artists, CamelPhat, Divine, Nucleya, Sanju Rathod, Mr. Belt & Wezol and more to headline The MIX ~ ~ The festival will be held on March 21-22, 2026 at Jio World Garden, Mumbai ~ ~ Tickets for The MIX are now live on BookMyShow ~ National, February 20, 2026: Mumbai Indians and BookMyShow Live’s BrandLabs announced the launch of The MIX (A Mumbai Indians Experience) – a two-day experiential festival that reimagines how fans connect with the team beyond the cricket field - closer, more personal and culturally relevant. Scheduled for March 21-22, 2026 at Jio World Garden in Mumbai, The MIX brings together cricket, music, immersive experiences, exclusive merchandise drops, immersive brand experiences and more on a single platform - inviting a new generation into the MI #OneFamily universe. The MIX is co-produced and promoted by Mumbai Indians and BookMyShow Live. Tickets for The MIX are now live, exclusively on BookMyShow, India’s leading entertainment destination. The MIX represents a shift in how fandom is experienced in India to create a living, breathing cultural ecosystem where sport, creativity and community intersect. It marks a defining milestone in the evolution of Mumbai Indians from a cricket powerhouse into a broader lifestyle and cultural movement. The MIX will transform into a high-energy cultural playground as genre-defining icons and new-age disruptors take centre stage. Leading the charge are CamelPhat, Divine, Nucleya, Sanju Rathod and Mr. Belt & Wezol, forces who, much like Mumbai itself, built movements by doing things in their own style. Bringing international heft is CamelPhat, the GRAMMY-nominated UK duo behind ‘Cola’ and ‘Panic Room’, known for immersive melodic house sets that build into euphoric crescendos and Dutch house favourites Mr. Belt & Wezol. At the centre of The MIX’s line-up is Divine, the voice that carried Mumbai’s gullies to the global stage, reshaping Indian hip-hop with anthems like ‘Mere Gully Mein’, ‘Sher Aaya Sher’ and ‘Mirchi’, his live sets fusing nostalgia with next-level intensity. Matching that disruption is Nucleya, the electronic pioneer who blended desi textures with bass-heavy global drops across tracks like ‘Bass Rani’ and ‘Laung Gawacha’, arriving with fresh momentum after a high-voltage showcase at Lollapalooza India 2026. The line-up further features Sanju Rathod whose hits have become cultural earworms blending regional lyricism with contemporary pop appeal, alongside Mumbai-bred electronic forces Suggahunny b2b Hamshyre, and fashion-icon genre-fluid tastemaker GauriWho, collectively capturing the pulse of street, bass and digital-era culture in one high-impact weekend. Music at The MIX will be raw, expressive and high-energy, reflecting the team’s relentless spirit and the city’s layered cultural identity. A Mumbai Indians Spokesperson said, "The MIX represents the next chapter of MI’s fan engagement journey. Cricket will always be at our core, but today's young fans connect with brands through culture, lifestyle, and experiences first. The MIX allows us to meet them where they are – creating a space where sport, music, and culture collide in authentic and exciting ways." Owen Roncon, Chief of Business - Branded IPs, BookMyShow, added, "The MIX is a transformative step in how we reimagine fandom in India. At BrandLabs, we’ve set out to not just create IPs but strategically collaborate with brands from allied industries to bring authentic, immersive experiences to fans. Our approach is rooted in a deep understanding of the evolving landscape of culture and lifestyle, ensuring that every experience is not only engaging but also meaningful. Through this, for The MIX, we’re bridging the worlds of cricket and contemporary culture, making sure that fans are not just spectators but active participants in a vibrant, evolving narrative." The MIX is an extension of Mumbai Indians growing into a larger lifestyle and cultural movement, one that blends the love of the game with the pulse of modern youth culture. The inaugural edition will bring together creators, music artists, players and fans in a shared space that celebrates what it means to belong to the #OneFamily universe, on and off the pitch. BookMyShow Live’s BrandLabs is a newly launched creative solutions vertical dedicated to building branded IPs and cultural experiences at the intersection of entertainment, technology and commerce.

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‘NAVKASH’ by Navin Prakash is emerging as a New Hub for Meaningful Dialogue

In the rapidly changing media landscape where digital platforms are becoming the primary carriers of ideas, the name Navin Prakash is emerging as a powerful intellectual voice. Having gained national recognition through the television reality show Bigg Boss 10, Navin Prakash is now providing a new direction to social, cultural, and intellectual dialogue through his podcast, “NAVKASH.” Navin Prakash’s journey is as inspiring as a cinematic script. Hailing from a small village in Bihar and a teacher by profession, Navin established a unique identity in public life as an intellectual revolutionary. In 2014, he emerged as the prominent face of a historic nationwide movement. This movement centered on the demand to end the compulsory nature of English in the Indian education system and competitive examinations, advocating for Indian languages to receive their rightful due. The movement ignited a widespread discourse among the youth across the country and firmly established the question of linguistic equality at the center of the national agenda. Currently, his primary focus is on digital media and independent discourse. His podcast, “NAVKASH,” is not merely a traditional interview show but has become a modern forum for intellectual churning. In an era where most content is based on sensationalism, Navin’s platform facilitates in-depth discussions on serious subjects such as literature, society, youth psychology, art, and contemporary politics. His presentation style is clear, factual, and bold, inspiring listeners toward serious contemplation. Experts believe that platforms like “NAVKASH” are strengthening democratic dialogue. Here, discussions are rooted in real-life experiences and solid logic rather than being scripted, fostering a conscious and reflective audience. Navin Prakash's creative activism is not limited to digital platforms. As a dialogue writer, he made a significant contribution to director Susi Ganeshan's film Ghuspaithiya, which featured actors like Vineet Kumar Singh and Urvashi Rautela. Additionally, as an actor, he showcased his talent in the film Coat alongside veteran actors like Sanjay Mishra and Vivaan Shah. On television, while hosting the program Sanskriti of India for EPIC TV, he brought esoteric subjects related to Indian heritage to the audience in a simple and engaging manner. According to media analysts, Navin Prakash's journey demonstrates how popularity gained from a reality show can be transformed into meaningful social discourse. Through “NAVKASH,” he is keeping alive the tradition of freedom of expression and healthy debate, which forms the backbone of democracy. While most participants fade into anonymity after such shows, Navin has utilized his intellectual capabilities to create social awareness. Thus, Navin Prakash is seen today as a symbol of the emerging intellectual dialogue in the digital age—where dialogue is power and ideas are identity. His efforts are becoming a medium for positive intellectual change in society. If such intellectual discussions continue in the future, “NAVKASH” will undoubtedly prove to be a new milestone in the field of independent discourse.

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Gulshan Grover Marks Special Friendship Moment, Attends as Chief Guest at Aman Nagpal’s RANJHA Music Video Launch Bollywood Veteran Gulshan Grover Adds Star Power to RANJHA Launch, Supports Aman Nagpal’s Entry into Music Industry The launch of the much-anticipated music video RANJHA turned into a memorable celebration, marking not only the musical release but also the official launch of Aman Nagpal’s music company Sky Entertainment Music. The evening celebrated Aman Nagpal’s transition into the entertainment industry, further highlighting his entrepreneurial journey beyond his well-known association with the Chhole Bhature business space. The event was graced by Bollywood veteran and Chief Guest Gulshan Grover, who shares a warm and longstanding friendship with Aman Nagpal. His presence made the evening especially meaningful, as he officially supported Aman’s entry into the music and entertainment world by attending the launch as Chief Guest. The event was also attended by veteran actor Raja Murad and actress Niharica Raizada, while the evening was gracefully hosted by actress Maninee De. Adding a deeply emotional and personal touch to the celebration, Aman Nagpal’s father Harish Chand Nagpal and brother Rishab Nagpal were present at the launch, making the milestone moment even more special for the family. RANJHA features Rishabh Borchetia, Sanah Moidutty, and K K Sharma, along with Aman Nagpal. The song is a heartfelt musical expression of love, longing, and emotions that stay long after moments pass, crafted as a soulful journey filled with passion and depth. Actor Gulshan Grover quoted “Aman is not just a talented and hardworking individual, but also a dear friend. It makes me extremely happy to be here today as he launches his music journey. RANJHA is filled with heart and emotion, and I am confident audiences will truly connect with it.” Aman Nagpal said “Launching RANJHA along with my music company Sky Entertainment Music is a dream come true. Having Gulshan sir, who has always supported and guided me like family, present as Chief Guest makes this moment unforgettable. With my father and brother here today, this milestone feels even more meaningful.” The music video is produced by Aman Nagpal. The song is sung by Rishabh Borchetia and Sanah Moidutty, with music composed and produced by Rishabh Borchetia and lyrics written by K.K. Sharma. The video is directed by Joshua George John, written by Akhil Sharma and Joshua George John, with cinematography handled by Bhavica Doulatan. With soulful music, emotional storytelling, and strong creative collaboration, RANJHA marks the beginning of a promising musical and entertainment journey for Aman Nagpal and Sky Entertainment Music.