*लालबागचा राजा गणपति उत्सव में अमूल ने भक्तों के साथ मनाया उत्सव*

*लालबागचा राजा गणपति उत्सव में अमूल ने भक्तों के साथ मनाया उत्सव*

अमूल ने आइसक्रीम, पेय पदार्थों और नए उत्पादों की रेंज के साथ भक्तों से जुड़ते हुए उनके दर्शन के अनुभव में जोड़ी उत्सव की खुशी अमूल ने इस साल मुंबई के प्रतिष्ठित लालबागचा राजा गणपति उत्सव में हिस्सा लिया। लालबागचा राजा मुंबई के सबसे प्रसिद्ध और आध्यात्मिक रूप से महत्वपूर्ण उत्सवों में से एक है, जहां इस साल भी शहर और आसपास के इलाकों से बड़ी संख्या में भक्त दर्शन के लिए पहुंचे। उत्सव के दौरान अमूल ने लालबागचा राजा के दर्शन के लिए आने वाले भक्तों के लिए एक खास स्टॉल लगाया। इस स्टॉल पर अमूल की आइसक्रीम, पेय पदार्थों और नए उत्पादों की विस्तृत रेंज प्रदर्शित की गई और बिक्री के लिए उपलब्ध कराई गई। यह स्टॉल “नवस लाइन” से गुजरने वाले भक्तों के लिए लगाया गया था, जहां वे बप्पा के दर्शन और आशीर्वाद लेने के लिए आगे बढ़ रहे थे। इस पहल के जरिए अमूल को उपभोक्ताओं से सीधे जुड़ने और उन्हें अपने अलग-अलग उत्पादों से परिचित कराने का अवसर मिला। लंबे इंतजार और दर्शन की यात्रा के दौरान स्टॉल ने भक्तों को कुछ ताजगी और उत्सव का आनंद देने में भी योगदान दिया। साथ ही, अमूल के नए उत्पादों की रेंज को लेकर जागरूकता और उत्सुकता बढ़ाने में भी इस पहल ने मदद की, जिससे उपभोक्ताओं को नए उत्पादों को देखने, आजमाने और खरीदने का अवसर मिला। लालबागचा राजा उत्सव में अमूल की भागीदारी ने समुदाय और परंपरा के साथ ब्रांड के जुड़ाव को और मजबूत किया। मुंबई के इस महत्वपूर्ण सांस्कृतिक और धार्मिक उत्सव में अमूल की मौजूदगी को भक्तों की उत्साहपूर्ण प्रतिक्रिया मिली, जो ब्रांड के प्रति उनके भरोसे और जुड़ाव को दर्शाती है। कुल मिलाकर, लालबागचा राजा में अमूल की भागीदारी ने उपभोक्ताओं से जुड़ाव, उत्पादों की दृश्यता और बिक्री को एक साथ जोड़ा। इस पहल के जरिए मुंबई के प्रमुख उत्सवों में से एक में अमूल ने अपनी एक खास और यादगार ब्रांड उपस्थिति दर्ज की।

*हवमोर ने लालबागचा राजा में गणेश उत्सव की खुशी को डांस सेलिब्रेशन के साथ मनाया खास एक्टिवेशन के जरिए इंतजार के पलों को बनाया मजेदार; डांस चैलेंज के साथ विजेताओं को मिलीं मुफ्त हवमोर*

*हवमोर ने लालबागचा राजा में गणेश उत्सव की खुशी को डांस सेलिब्रेशन के साथ मनाया खास एक्टिवेशन के जरिए इंतजार के पलों को बनाया मजेदार; डांस चैलेंज के साथ विजेताओं को मिलीं मुफ्त हवमोर*

इस गणेश उत्सव पर हवमोर आइसक्रीम मुंबई के प्रसिद्ध लालबागचा राजा में होने वाले उत्सव का हिस्सा बना। ब्रांड ने भक्तों और आगंतुकों के लिए डांस, भागीदारी और आइसक्रीम से जुड़ा एक खास और मनोरंजक अनुभव पेश किया। इस एक्टिवेशन के तहत हवमोर ने MCA Worldwide के साथ मिलकर लालबागचा राजा परिसर में एक खास इंस्टॉलेशन तैयार किया। यह इंस्टॉलेशन गणेश उत्सव से जुड़ी जीवंत और अनोखी डांस परंपराओं से प्रेरित था। यहां कतार में इंतजार कर रहे लोगों को एक मजेदार डांस चैलेंज में हिस्सा लेने का मौका दिया गया, जिसके विजेताओं को मुफ्त हवमोर आइसक्रीम दी गई। यह एक्टिवेशन लोगों के बीच खासा लोकप्रिय रहा। हवमोर ने इस पहल के जरिए 12,000 से ज्यादा लोगों को जोड़ा और उनके लिए उत्सव के यादगार पल बनाए। लोगों की बड़ी भागीदारी ने खुशी, जश्न और साथ मिलकर अनुभव साझा करने के साथ हवमोर के जुड़ाव को और मजबूत किया। इस ऑन-ग्राउंड एक्टिवेशन को इन्फ्लुएंसर-कंटेंट के जरिए भी आगे बढ़ाया गया। क्रिएटर्स ने डांस चैलेंज और हवमोर इंस्टॉलेशन में नजर आई गणेश उत्सव की ऊर्जा को अपने कंटेंट में कैद किया। इन रील्स के जरिए यह अनुभव आयोजन स्थल से आगे बढ़कर बड़ी डिजिटल ऑडियंस तक पहुंचा। इस एक्टिवेशन के जरिए हवमोर ने मुंबई के सबसे लोकप्रिय गणेश उत्सव स्थलों में से एक लालबागचा राजा में अपनी ओर से खुशी का एक खास रंग जोड़ा। इस पहल ने लोगों की भागीदारी, उत्सव और आइसक्रीम की खुशी को एक साथ जोड़ते हुए एक यादगार अनुभव तैयार किया। https://www.instagram.com/reel/DdY8zFHNcmV https://www.instagram.com/reel/DdbZTUwIlxt हवमोर के बारे में हवमोर आइसक्रीम, लोटे इंडिया कॉरपोरेशन प्राइवेट लिमिटेड का हिस्सा है और देश के पसंदीदा आइसक्रीम ब्रांड्स में से एक है। 80 से अधिक वर्षों में ब्रांड ने लगातार नए प्रयोग करते हुए आइसक्रीम के अनुभव को नए अंदाज में पेश किया है। हवमोर की हर रचना में इनोवेशन अहम भूमिका निभाता है। ब्रांड ने समय के साथ वैनिला आइसक्रीम जैसे क्लासिक फ्लेवर से लेकर राजवाड़ी कुल्फी फलूदा और नट्टी बेल्जियन डार्क चॉकलेट जैसे प्रीमियम फ्लेवर और लोकप्रिय आइसक्रीम केक तक कई तरह के विकल्प पेश किए हैं। पिछले एक दशक में हवमोर ने तेजी से विस्तार किया है और देशभर में अपनी मजबूत पहचान बनाई है। ब्रांड 23 से अधिक राज्यों और केंद्र शासित प्रदेशों में उपलब्ध है और इसके 1,00,000 से अधिक डीलर्स तथा 250 से अधिक फ्लैगशिप पार्लर्स का नेटवर्क है। अलग-अलग पसंद और जरूरतों वाले ग्राहकों के लिए विविध फ्लेवर के साथ हवमोर आज एक राष्ट्रीय स्तर का आइसक्रीम ब्रांड है।

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In the gripping world of Drishyam The Conclusion, Lucky Ali brings a warm, soulful song ‘Muskura Do’ National, 23rd September 2026: After the intensity of ‘Vingansa’, the makers of Drishyam The Conclusion now unveil ‘Muskura Do’, a song that brings a completely different emotion to the film. Set against the world of Ajay Devgn’s Vijay Salgaonkar, the song brings out the quieter side of his life, the love, togetherness and simple moments shared with his family. Sung by Lucky Ali, composed by Rochak Kohli and written by Manoj Muntashir, ‘Muskura Do’ has a warm, soulful quality that makes it feel instantly familiar. It is about family, affection and the little moments that make life special. Lucky Ali’s unmistakable voice adds to that feeling, giving the song a warmth that makes it easy to connect with. In a film filled with secrets, pressure and uncertainty, ‘Muskura Do’ is a reminder of what Vijay has been fighting to protect all along, his family. Singer Lucky Ali said, “What I liked about ‘Muskura Do’ was how naturally the song comes to you. There is no need to push the emotion because the feeling is already there. It reminded me of those simple moments with family where nothing special has to happen for you to feel happy. I wanted to keep my singing close to that feeling and let the song remain as natural as possible.” Composer Rochak Kohli said, “When I started working on ‘Muskura Do’, I knew it had to sound like a family song. In a serious and gripping film like Drishyam: The Conclusion creating a song with this kind of warmth was a different kind of pressure. I wanted the melody to have warmth but still feel very easy. There is a lot of tension in the story, so this song needed to breathe and give you a different feeling. Once Lucky Ali came on board, the emotional character of the song became very clear.” Lyricist Manoj Muntashir said, “I kept coming back to the idea that family is often made up of very small moments. A smile across the room, sitting together, saying something without really saying much, these are the things we remember. That is where ‘Muskura Do’ came for me. I wanted the words to feel conversational and close to life, rather than sounding like they were written only for a film.” With ‘Muskura Do’, the film finds a rare moment of warmth and togetherness, reminding us of the family at the heart of Vijay Salgaonkar’s story. ‘Muskura Do’ is out now on all streaming platforms via Sony Music India. Star Studio18 presents Drishyam The Conclusion, directed by Abhishek Pathak, produced by Alok Jain, Ajit Andhare, Kumar Mangat Pathak and Abhishek Pathak, and co-produced by Sanjeev Joshi. The film stars Ajay Devgn, Tabu, Shriya Saran, Jaideep Ahlawat, Prakash Raj, Rajat Kapoor, Ishita Dutta, Mrunal Jadhav and Kamlesh Sawant. Drishyam The Conclusion releases in cinemas worldwide on 2nd October 2026. Please Find the song link here : https://smi.lnk.to/MuskuraDo

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*Brand Ambassador Shilpa Shetty Calls for Greater Awareness Around Spice Quality Through ZOFF Foods’ ‘Know The Brand’ Campaign* LINK - https://www.instagram.com/reel/Ddk_OmateCG/?stkn=bHFlYnFoZXFsMGV4 *Mumbai, September 23, 2026*: Building on the conversations around adulteration, *ZOFF Foods’* ‘Know The Brand’ campaign is taking the initiative forward with Brand Ambassador and Bollywood Actress *Shilpa Shetty*. As the campaign continues to evolve, *Shilpa Shetty* amplifies its core message, encouraging consumers to look beyond price, packaging familiarity and pay closer attention to the brands and products they bring into their kitchens. The latest video featuring Shilpa Shetty builds on the questions introduced through the first phase of #KnowTheBrand, taking the conversation from awareness to greater consumer consideration at the point of purchase. The campaign encourages consumers to look beyond what is visible on a pack and understand what goes into the journey of the spices they buy from where they are sourced and how raw materials are selected to how they are cleaned, processed, tested, stored and packaged. *Shilpa Shetty*, Brand Ambassador, ZOFF Foods, said, _“At a time when concerns around adulteration and food quality continue to make consumers more conscious of what they bring into their homes, initiatives like ‘Know The Brand’ are encouraging us to question, understand and make more informed choices about the products we consume every day.”_ *Akash Agrawalla*, Co-founder, ZOFF Foods, said, “With ‘Know The Brand’, we have seen the conversation around spice quality move beyond the shelf to the larger consumer conversation, encouraging people to ask questions about what goes into the products they buy. Shilpa Shetty’s association adds further scale and visibility to this message, helping us take the importance of transparency, quality and informed choices to a wider audience.” With *Shilpa Shetty* joining the ‘Know The Brand’ campaign, *ZOFF Foods* continues to build awareness around greater transparency and quality consciousness in the everyday purchase of kitchen essentials.

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Wellbeing Nutrition Launches BloodView, a Technology-Enabled Platform for Personalised Nutritional Recommendations National, 23 September 2026: Wellbeing Nutrition, India's leading science-led health and wellness brand, announced its expansion into technology-enabled personalised wellness with BloodView, a biomarker intelligence tool that empowers consumers to better understand their health and make informed nutrition decisions based on their unique biomarker profile. Designed to bridge the gap between health data and everyday wellness decisions, BloodView analyses an individual's blood biomarkers alongside a comprehensive health questionnaire to generate personalised supplement recommendations. The tool maps biomarker insights with Wellbeing Nutrition's formulation science and ingredient bioavailability, ensuring recommendations are tailored to individual nutritional needs rather than a one-size-fits-all approach. Commenting on the launch, Avnish Chhabria, Founder, Wellbeing Nutrition, said: "The future of wellness lies in personalisation. Consumers today want to understand what their body needs and make informed decisions based on that understanding. BloodView represents an important step in that direction by transforming health data into personalised nutritional guidance. At Wellbeing Nutrition, our goal has always been to combine science with innovation to make preventive wellness more accessible and actionable. BloodView further strengthens that commitment, by helping consumers move from guesswork to guidance and therefore enabling them to choose nutrition that is aligned with their individual health needs." The launch marks a new chapter for Wellbeing Nutrition as it expands its science-led approach beyond nutraceuticals and into technology-enabled personalised wellness. As the brand enters this new space, BloodView also lays the groundwork for Wellbeing Nutrition's broader vision of building a more connected preventive wellness ecosystem. More info on BloodView: https://wellbeingnutrition.com/pages/wellbeing-bloodview Media Contact:

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PVR INOX Pictures brings Boiúna: Legend of the Amazon to Indian audiences on 9th October, where the hunter becomes the hunted PVR INOX Pictures, in association with Lionsgate Play India, is bringing Boiúna: Legend of the Amazon to theatres across India on 9th October. Directed and written by Mike P. Nelson, the film is an intense survival thriller that takes audiences deep into the unforgiving Amazon rainforest, where a humanitarian mission takes a terrifying turn. The film follows a team of young doctors who arrive in the Amazon on a humanitarian mission, driven by the desire to help those in need, but each carrying their own agenda. Their arrival is met with hostility from those who see them as outsiders, and when their presence awakens the ancient Boiúna, a mythical predator that hunts both on land and in water, their mission quickly turns into a fight for survival. Set against the dense and unpredictable landscape of the Amazon, Boiúna: Legend of the Amazon blurs the lines between hunter and prey, hero and villain, as the group battles to stay alive amid relentless tension, unexpected twists and primal fear. Director Mike P. Nelson, known for his work on Wrong Turn and Silent Night, Deadly Night, brings his signature genre sensibility to the film, combining creature horror with a nail-biting survival adventure. Led by Kiana Madeira, Jessica Rothe and Logan Marshall-Green, the ensemble cast brings the film’s high-stakes battle for survival to life, while producers Jeremy Bolt and Robert Kulzer bring their expertise to this gripping cinematic experience packed with suspense, thrills and the terrifying unpredictability of the wild. Brought to Indian audiences by PVR INOX Pictures, in association with Lionsgate Play India, Boiúna: Legend of the Amazon arrives in theatres across India on 9th October, inviting audiences to enter the depths of the Amazon, where an ancient predator awakens and survival comes at a terrifying price.

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Vande Bharatam Delivers India's Biggest Startup Investment Yet: Gujarat's MiCoB Secures ₹30 Cr for 3D Construction Printing Editor's Synopsis MiCoB, a Gujarat-based construction-technology startup, secured a ₹30 Cr investment on Episode 7 of Vande Bharatam — the single largest single commitment of its kind in India so far. The deal was jointly offered by Kalyan Krishnamurthy, CEO of Flipkart in his personal capacity, and Ashutosh Valani, Co-Founder of RENÉE Cosmetics. Karan Adani, Managing Director of Adani Ports & Special Economic Zone Ltd, separately offered support procurement construction projects. MiCoB's technology is already deployed across defence, infrastructure and civil construction applications, including bunkers, retaining structures and modular buildings. New Delhi, 22 September 2026: Vande Bharatam, Mr Gautam Adani's nationwide initiative to discover and celebrate India's grassroots innovators and entrepreneurs, has recorded its largest deal of the season yet. MiCoB, a Gujarat-based construction-technology startup founded by Ankita Sinha, Shashank Shekhar and Rishabh Mathur, secured a ₹30 Cr commitment on Episode 7, aired 12 September, from a panel that included Karan Adani, Managing Director of Adani Ports & Special Economic Zone Ltd Kalyan Krishnamurthy, CEO of Flipkart; Ashutosh Valani, Co-Founder of RENÉE Cosmetics; and Rajeev Kalambi, Co-Founder & General Partner at Cactus Partners. About the Deal The ₹30 Cr commitment was jointly offered by Kalyan Krishnamurthy and Ashutosh Valani. Separately, Karan Adani, Managing Director of Adani Ports & Special Economic Zone Ltd, offered support for MiCoB's ongoing and future construction projects, opening a potential path for the startup's technology to be deployed across Adani Group infrastructure. About MiCoB MiCoB has built a full-stack Digital Construction Manufacturing platform that goes beyond robotic 3D printing, integrating proprietary printable concrete materials, automated batching, intelligent mixing and pumping, controlled extrusion, robotic deposition, digital process planning and quality control into a single coordinated workflow. The platform converts construction into a controlled, manufacturing-led process - reducing dependency on conventional formwork and manual site execution, while enabling faster project delivery, lower material wastage and repeatable, scalable quality. The startup's technology is already deployed across defence, infrastructure and civil construction use cases, including bunkers, retaining structures, modular buildings, hospitality structures and industrial components. MiCoB positions itself as a technology and execution partner for large infrastructure groups looking to build faster, cleaner and more predictably.