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mPokket announces Naveen Polishetty as brand ambassador with the brand film 'mPokket Ante Non-Stop Growth' The campaign draws on Naveen's real-life story of more than a thousand auditions and repeated rejections to position mPokket as the credit partner that backs India's young dreamers without asking them to prove themselves. India, 27 July 2026: mPokket, one of India's leading digital lending platforms, has officially unveiled its latest brand campaign titled 'mPokket Ante Non-Stop Growth'. The campaign features Telugu actor and self-made star Naveen Polishetty as the brand ambassador. Developed by the creative agency Social Panga, the campaign comprises a 35-second master film and two 20-second cohort films, all centred around a single, sharp idea: life shouldn't be one long audition. image.jpeg Unlike conventional celebrity endorsements, this campaign flips the script by drawing directly from Naveen's own journey. A Hyderabad-born engineering graduate, Naveen attended more than a thousand auditions and faced repeated rejections before his breakthrough. Today he is one of the biggest names in Telugu cinema, with a run of hit films behind him and a fan following that keeps growing. His rise was never one big moment. It was many small steps forward, each one earned, which is the same non-stop growth mPokket wants to back for young India. The campaign uses his story of resilience and self-belief to send a powerful message to India's youth: while Naveen had to constantly prove himself to get a chance, mPokket users shouldn't have to. Through this campaign, mPokket positions itself as the credit partner that backs India's young dreamers without demanding endless validation, bridging the gap between talent and opportunity. The films bring this idea alive through a high-energy, character-led treatment. In the first cohort film, a young professional realises that the real barrier holding him back is lack of credit access, not lack of ambition. In the second, a single mPokket interaction turns a young woman's dream of owning a beauty parlour from wishful thinking into real possibility. At the centre is the master film, which turns Naveen's personal journey into a larger cultural statement. Drawing on his years of rejection before the industry finally backed him, the film builds to a clear message: talent, ambition and hard work should not have to wait for endless validation. Just as Naveen eventually found people who believed in him, mPokket positions itself as the partner that backs potential when the world is still asking for proof. Gaurav Jalan, Founder and CEO of mPokket, said, "Young India is full of people who are working hard, delivering results, and growing every day but still finding themselves blocked when they need credit the most. mPokket was built to change that. To date, 6.5 million Indians have taken their first-ever formal loan through our platform. Remarkably, nearly 79% of all these New-To-Credit (NTC) borrowers were under the age of 25 when they took their first loan. For millions of young Indians, mPokket is where their financial identity truly began." "Naveen spent years delivering, and the industry kept making him prove it again. That gap between what someone is capable of and what the world is willing to back is exactly what mPokket exists to close. This campaign isn't a metaphor. It's the most honest thing we've said about why we built this," he added. Actor Naveen Polishetty said, "When I heard what mPokket stands for, it felt personal. I spent years giving auditions, proving myself over and over again, and I know firsthand what it feels like when the system isn't built for people like us. Most young Indians are in the same boat. They are talented, hardworking, and ambitious, but when they need credit to take the next step, doors close on them. mPokket changes that. It gives people a real shot without making them jump through hoops, and I genuinely believe in that. That is why this association made sense to me." The Telugu-speaking market is an ideal focus as it mirrors mPokket's core borrower base, with Naveen enjoying deep affinity and influence across Andhra Pradesh and Telangana, particularly in fast-growing non-metro towns where the brand is gaining traction. The brand film will run across digital platforms link, with Naveen's pan-India recognition across both Hindi and Telugu audiences giving the brand significant crossover reach.

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Sai Baba's Message of Compassion for the Transgender Community Resonates at the Grand Trailer & Music Launch of 'Children of God' in Shirdi 'Children of God' in trailer launched at Shirdi Shirdi, Maharashtra: In a spiritually charged and emotionally moving ceremony held in the holy town of Shirdi, the trailer and music of the upcoming Hindi film 'Children of God' were unveiled amidst the divine blessings of Sai Baba. Inspired by the values of compassion and acceptance associated with Sai Baba, the event highlighted an important social message. It is often narrated in stories and spiritual discourses that Sai Baba believed the transgender community was specially blessed by God and encouraged society to treat them with dignity, kindness and a spirit of welfare. Carrying forward this message of humanity and inclusion, the makers launched 'Children of God', a film based on a true story that advocates acceptance beyond gender identity. The grand launch was attended by filmmaker and actor Aushim Khetarpal, director Ashish Saxena, Aarti Khetarpal, Raadhika Khetarpal, and Chief Executive Officer of Shri Saibaba Sansthan, Shri Goraksha Gadilkar, and Sanjana John, International strategist of Sai Baba Peace Awards along with the entire cast and crew of the film. One of the most emotional moments of the evening came when the sacred torch, which had travelled across different parts of the world before reaching Shirdi, was ceremonially lit by Aushim Khetarpal in the presence of the media and dignitaries. The gathering was also given the rare opportunity to touch the historic torch, making the ceremony a memorable spiritual experience. Adding to the devotional atmosphere, Aarti Khetarpal mesmerized the audience with a soulful live performance of a spiritual bhajan during the music launch, while Raadhika Khetarpal captivated everyone with an elegant Odissi dance performance that received thunderous applause from the media, guests and dignitaries. Following these cultural presentations, the official trailer and songs of 'Children of God' were unveiled. Speaking on the occasion, Shri Goraksha Gadilkar, Chief Executive Officer of Shri Saibaba Sansthan, appreciated the initiative behind the film and said, "The social welfare teachings of Sai Baba are more relevant today than ever before. Society needs to embrace the values of compassion, equality and acceptance that Baba always preached. I believe Aushim Khetarpal's 'Children of God' will create awareness about these important values. Earlier too, through his Sai Baba-based films and television serials, he has helped people understand Baba's life and teachings. I am confident this film will also inspire society to look at the transgender community with greater sensitivity and respect." Speaking about the film, Aushim Khetarpal said, "Children of God is not just a film; it is an emotional journey of acceptance, dignity and humanity. Through this true story, we hope to encourage society to look beyond labels and embrace every individual with love and respect. Launching the film in Shirdi, the land of Sai Baba's universal message of compassion, makes this moment even more meaningful for all of us." 'Children of God' is inspired by a true story. It follows the life of Amit, a young individual who grows up facing rejection, ridicule and isolation because of his identity. Forced to leave home, he finds acceptance within the transgender community and gradually embraces his true self as Amita. When life pushes him to the edge once again, a compassionate mentor named Aushim helps him rediscover hope and teaches him that identity is not assigned by society but claimed with courage. The film is a powerful story of trauma, transformation and triumph, celebrating the universal right of every human being to live with dignity and acceptance. The film stars Aushim Khetarpal, Akash Verma, Raadhika Khetarpal, Sarthak Kapoor, Prince Rajeev, N.K. Singh, Bhavya Singh, Raj Chaudhary, Ranesha Agarwal, Abhishek Sinha, Shobhna Khatri and Annu Sharma. 'Children of God' is all set to release in cinemas worldwide on 11th September, carrying a heartfelt message of humanity, equality and unconditional acceptance. Film Trailer link: https://youtu.be/l3YE17ab9DQ?si=H0aT2DyCEDJbYz5F Song Trailer link: https://youtu.be/DP8hoJFEY-o?si=QAGZef04pudzcHhi

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*Rajeev Khandelwal's Tum Ho Naa - Ghar Ki Superstar Season Finale: A Tribute to India's Unsung Homemakers* *27th July, Mumbai* *Sony Entertainment Television's Tum Ho Naa – Ghar Ki Superstar* gears up for its maiden season finale after bringing to light unheard stories from across India. For Rajeev Khandelwal, the show has been a journey of connection, gratitude and reflection and not just another television show. Tum Ho Naa – Ghar Ki Superstar offered a new form of entertainment by blending gameplay with emotions leading with real life succss stories making every interaction deeply personal. Each episode of the season featured heartfelt conversations, unforgettable moments, and everyday stories that resonated with millions. From the first episode to the finale, Rajeev has uncovered countless stories, met remarkable women, and learned life-changing truths. Reflecting on the season and summing up his Tum Ho Naa – Ghar Ki Superstar journey, Rajeev Khandelwal said, _"Coming back to television as a host with Tum Ho Naa has been one of the most fulfilling experiences of my career. I took up the show to express my gratitude to the audience that has given me immense love for two decades now. As a host, I laughed, celebrated, danced, and sometimes simply listened. I had the opportunity to meet 260 women who carried extraordinary stories within seemingly ordinary lives, and somewhere, every conversation left me with a new perspective. I learnt far more from the contestants than I could ever give back to them. As the season progressed, slowly the set stopped feeling like a workplace.”_ Sharing about how the show has become a part of his life, he said, _“The contestants, the crew, and everyone around me are now family; beyond this studio, I am indebted to the millions of viewers who welcomed me once again and Tum Ho Naa into their homes every evening. That has been the greatest reward of all. If there's one thing I'm taking back from this season, it's a renewed belief that appreciation should never be reserved for extraordinary occasions. It should become part of our everyday lives. Sometimes, a simple 'thank you' or 'I understand ’, ’I am here for you' can mean more than we realise. I hope Tum Ho Naa has encouraged families to have those conversations and celebrate the people who quietly make life possible every single day.”_ Speaking about the lasting impact of the show, he added, _“One thing I realised throughout this journey is that the women I met on this show are among the finest managers we will ever meet. They aren't just balancing households; they're managing relationships, emotions, finances, responsibilities, ambitions, and dreams, often all at once. Some are homemakers, some are working professionals, many are both, and each seamlessly transitions between multiple roles without asking for recognition. I genuinely believe it's time we move beyond labels and start recognising women for what they truly are: individuals who build homes, strengthen families, contribute to society, and shape generations."_ With its unique blend, Tum Ho Naa - Ghar Ki Superstar is an amalgamation of many facets of women and has celebrated the aspect of women that needs to be spoken about. As the curtains fall on its first season, the show leaves behind a simple yet enduring thought: that every home has a superstar, and every superstar deserves to be seen, celebrated, and appreciated. *Watch the Season Finale of Tum Ho Naa – Ghar Ki Superstar, hosted by Rajeev Khandelwal, only on Sony Entertainment Television and Sony LIV*

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*Indian Game Show with Bharti and Harssh Receives Love from Industry Friends and Fans* *27th July 2026, Mumbai* : *Bharti Singh* and *Harssh Limbachiyaa* are all set to entertain audiences with their upcoming show, *_Indian Game Show with Bharti and Harssh_* , on Sony Entertainment Television. The show's first promo, released on 25th July, featured Bharti and Harssh alongside their entire family and a few of their friends from the entertainment industry, offering a glimpse into the fun filled madness that awaits viewers. Soon after the promo went live, several celebrities from the industry extended their love and support to the duo by congratulating them on their new venture. Comedian *Kapil Sharma* also shared the promo on his Instagram Story, writing, _"Congratulations n best wishes to my dear lalli @bharti.laughterqueen @haarshlimbachiyaa30 n the entire team."_ His gesture was appreciated by fans, who loved seeing the camaraderie and support between the two. Many other celebrities also joined in with their wishes. *Abhishek Kumar* commented, _"Hain, Mere bina"_ , while *Jannat Zubair* wrote, _"Main or @aebyborntoshine kahannnn"_ , adding to the excitement around the show. Actors Deepika Singh, Urfi Javed, Chandan Prabhakar, Meera Deosthaale and Kanwar Dhillon also came forward to congratulate Bharti and Harssh and wished them success for their upcoming show. Fans of the beloved duo also flooded social media with congratulatory messages, wishing them luck and expressing their excitement to watch Indian Game Show on Sony Entertainment Television. _*Stay tuned and catch Indian Game Show with Bharti and Harssh, coming soon only on Sony Entertainment Television and Sony LIV.*_

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*Indian Game Show with Bharti and Harssh Receives Love from Industry Friends and Fans* *27th July 2026, Mumbai* : *Bharti Singh* and *Harssh Limbachiyaa* are all set to entertain audiences with their upcoming show, *_Indian Game Show with Bharti and Harssh_* , on Sony Entertainment Television. The show's first promo, released on 25th July, featured Bharti and Harssh alongside their entire family and a few of their friends from the entertainment industry, offering a glimpse into the fun filled madness that awaits viewers. Soon after the promo went live, several celebrities from the industry extended their love and support to the duo by congratulating them on their new venture. Comedian *Kapil Sharma* also shared the promo on his Instagram Story, writing, _"Congratulations n best wishes to my dear lalli @bharti.laughterqueen @haarshlimbachiyaa30 n the entire team."_ His gesture was appreciated by fans, who loved seeing the camaraderie and support between the two. Many other celebrities also joined in with their wishes. *Abhishek Kumar* commented, _"Hain, Mere bina"_ , while *Jannat Zubair* wrote, _"Main or @aebyborntoshine kahannnn"_ , adding to the excitement around the show. Actors Deepika Singh, Urfi Javed, Chandan Prabhakar, Meera Deosthaale and Kanwar Dhillon also came forward to congratulate Bharti and Harssh and wished them success for their upcoming show. Fans of the beloved duo also flooded social media with congratulatory messages, wishing them luck and expressing their excitement to watch Indian Game Show on Sony Entertainment Television. _*Stay tuned and catch Indian Game Show with Bharti and Harssh, coming soon only on Sony Entertainment Television and Sony LIV.*_

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From World-Class Technicians to Powerful Performers, The Pride of Bharat: Chhatrapati Shivaji Maharaj includes Bhumi Satish Pednekkar as Belawadi Mallamma*

The cast of The Pride of Bharat: Chhatrapati Shivaji Maharaj continues to grow, making one of Indian cinema's most ambitious historical films even bigger. From acclaimed actors to globally recognised technicians, the film has steadily been assembling an extraordinary team. Adding to the film's powerful ensemble is actress Bhumi Satish Pednekkar, who has officially come on board the magnum opus. We have exclusively learnt that Bhumi will essay the role of Belawadi Mallamma, the fearless warrior queen remembered for her courage and unwavering spirit. Her addition further strengthens an already stellar cast led by Rishab Shetty as the legendary warrior king Chhatrapati Shivaji Maharaj, alongside Arjun Rampal, Vivek Oberoi, and an ensemble of celebrated performers. Expressing her excitement about joining the film, Bhumi Satish Pednekkar said: "I'm deeply honoured to be part of the first-ever Indian cinematic spectacle of this scale on the life and legacy of the great Maratha warrior-king, Chhatrapati Shivaji Maharaj. It’s a privilege for me to play Karnataka’s brave warrior queen Belawadi Mallamma and to bring her to life on screen. I am a huge “Kantara” fan, and the stunning performance by Rishab Shetty blew me away; hence, the moment Sandeep narrated the film, the actor in me instantly said yes. This is unlike anything I've done before, and I'm grateful to the makers for seeing me in a completely new light." Directed and produced by Sandeep Singh, The Pride of Bharat: Chhatrapati Shivaji Maharaj is being mounted on a monumental scale and is envisioned as one of the biggest cinematic spectacles ever made on the life of the legendary Maratha warrior king. Planned as a two-part saga, the film is penned by Rishi Virmani, with music by Amit Trivedi and lyrics by National Award-winning lyricist Prasoon Joshi. Backed by an ever-expanding lineup of acclaimed actors and globally recognised technicians, the magnum opus is scheduled to go on floors later this year, with extensive pre-production already underway to bring this historic vision to life.

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Maa Saraswati has blessed him; May He Live a Thousand Years: Nirmala Sitharaman at Mahesh Kale’s Abhangwari Mumbai Concert Mumbai witnessed an evening steeped in devotion, music and emotion as National Award-winning Hindustani classical vocalist Mahesh Kale presented his much-loved concert series ‘Abhangwari’, just a day after the auspicious occasion of Ashadi Ekadashi. Gracing the evening as the Chief Guest was the Hon’ble Union Finance Minister Nirmala Sitharaman, who also unveiled the song ‘Lahanpan Dega Deva’ - a soulful new composition by Mahesh Kale inspired by the timeless abhang (poem) of 17th-century saint Sant Tukaram. The event was also graced by the presence of the Hon'ble Maharashtra Minister for Cultural Affairs and Information Technology, Ashish Shelar. Currently on an extensive India tour, Mahesh Kale’s ‘Abhangwari’ arrives after a successful international journey across Australia, New Zealand and Singapore earlier this year, where it received an overwhelming response from audiences. Conceived by Kale nearly a decade ago, ‘Abhangwari’ is inspired by Maharashtra's centuries-old Warkari tradition and was envisioned as a way of bringing the spiritual essence of the pilgrimage to those who may never be able to undertake the journey themselves. Through the timeless poetry of saints like Sant Tukaram and Sant Dnyaneshwar, the concert recreates the devotion, surrender and collective energy of the Wari, transforming each performance into a shared spiritual experience where music becomes the path to Lord Vitthal. Visibly moved during the evening, Nirmala Sitharaman was seen singing along with Kale and joining the audience in the chants of ‘Vitthala’. Addressing the gathering, she recalled an interaction in Hampi, Karnataka where two young people had asked her how she unwinds and re-energises herself. “I told them the only way I energise myself is by listening to music. I am more familiar with Carnatic music, but when they asked if I also listened to Hindustani music, the first name that came to my mind was Mahesh Kale,” she said. She added that someone from Kale’s team had come across that conversation and later invited her to the concert. “I felt a ‘wow’ feeling to be able to listen to Mahesh Kale live, and that too just after Ashadi Ekadashi, I could never have said no!” she expressed. Praising the vocalist, she added, “Maa Saraswati has blessed him. His voice, the way he connects with the audience and the message he gives through his music touches every heart. I pray to Maa Saraswati that he lives a thousand years.” Ashish Shelar lauded Kale’s unwavering commitment to preserving and taking Maharashtra’s rich cultural and spiritual heritage to audiences across the world. Recalling his visit to Kale’s home in the United States, Shelar shared how deeply he was struck by the fact that, despite living thousands of miles away from India, Kale had created a home that embodied the spirit of a musical ashram, one rooted in Indian values, music and culture. The atmosphere throughout the concert was one of pure devotion. Kale opened the evening with the timeless abhang ‘Ram Krishna Hari’ before taking the audience on a soul-stirring musical journey with beloved abhangs including ‘Jagadodharana’, ‘Sundar Te Dhyan’, ‘Vitthala’, ‘Abir Gulal’, and several others. A packed auditorium comprising audiences of every generation sat completely immersed in the experience… many swayed gently to the rhythm of the songs, sang along with Kale, closed their eyes in quiet reflection, and many were even moved to tears. Summing up the spirit of the evening, Nirmala Sitharaman reflected on the beauty of experiencing devotional music with a live audience. Recalling how, as a child, she attended classical music performances of Bhagvat Katha and Ramayana Katha and others with her parents, she observed that while today’s generation often turns to their phones, nothing can replace the experience of being physically present for an evening like ‘Abhangwari’. “We must come back to listening to people like Mahesh. You not only listen, but it does something to you. The vibrations that are coming from this gathering and the audience’s participation are absolutely incomparable,” she said, expressing her gratitude to Mahesh Kale, his wife Purva Kale, and the entire team for creating such a memorable experience.