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Thursday, April 5, 2012

Spicy News


Chandigarh administration has exempted Hindi feature film "AKKAD BAKKAD BAM BE BO"  from entertainment tax for a period of 3 months from 31.03.2012.

The administration has taken this keeping the subject in view because this film is based on children's bravery and motivation. The film has been found very educative by the authorities. Producer, Director Dweep Raj Kochhar has already announced before release of this film that they have started a scheme for each and every student to watch this film free of cost.

Fame Media
6, Park Paradise, Opp Green Park,
Oshiwara, Andheri (W) Mumbai-53
Tel :022-42642175
Cell :09892222175/ 9930145266

Shaan sings for 2nd song of Film “BABUJI EK TICKET BUMBAI”.

Shaan rendered 2nd song for Hari Kripa Films maiden venture film titled “Babuji Ek Ticket Bumbai” at Em-square recording studio, Goregaon (W) .

Being Produced by K.K.Mundhada with Piyush Mundhada as co-producer, direction by Arvind Tripathi, story by Nazir Qureshi with screenplay & dialogues by Masood Mirza, music by Nikhil, Umesh & Parveen, lyrics by Kumar & Haidar Nazmi, and art director is Jayant Deshmukh.

The producer K K Mundhada hails from Bhopal in Madhya Pradesh, earlier he has made many documentaries and tv serials for various channels, and now he has plunged in producing a full length feature film for which subject of Nazir Qureshi was suggested to him by his close friend and director Arvind Tripathi. Arvind has earlier made a bold and hard hitting film ‘Nachaniya Ek Tamasha’ in Bhojpuri which was a women oriented film based on dancers in Uttar Pradesh. Other cast & credits are being finalized as the film will role by end of April 2012.
Fame Media
6, Park Paradise, Opp Green Park,
Oshiwara, Andheri (W) Mumbai-53
Tel :022-42642175
Cell :09892222175/ 9930145266

Watch DLF IPL 2012 on MAX HD
Mumbai, April 4: MAX, the official broadcaster of the DLF IPL, has launched its channel in High Definition and will bring the biggest spectacle of Indian television, the Indian Premier League 2012, in true HD. HD transmission offers better picture and sound quality compared to standard definition transmission. It also offers wide-angle viewing which is considered particularly suitable for watching sporting events. MAX HD will telecast the DLF IPL tournament LIVE along with repeats of all the matches throughout the day in high definition. The MAX HD channel will be available across digital platforms on Dish TV, Tata Sky, Sun Direct and Airtel TV.
To increase the viewer experience, extraaa innings T20 is also being produced and aired in the HD format.   Bigger and better than any of its previous seasons, extraaa innings T20 will have a lot more extraaa  this year with the grandest set ever in the history of LIVE cricket television across the world, which resembles a majestic coliseum reflecting the grandeur of DLF IPL. The colossal set will come to life with a live band, accompanied by the professional ‘Miami Dolphins Cheerleaders’ from the National Football League, USA.  To add to the entertainment quotient of the show, extraaa innings T20 will witness stand-up comedy acts and gags. The grand sets, new panelists, professional cheerleaders, a live band and all of this on HD quality will definitely enhance the viewing experience.
Commenting on the HD format, Neeraj Vyas, Executive Vice President & Business Head - MAX, said, “At MAX, it is our endeavor to give the best viewing experience to our viewers. Riding the HD wave, MAX HD will give millions of cricket lovers the opportunity of watching and experiencing the grand league in high definition. We are confident that our audience will enjoy this season to the fullest with enhanced picture and audio quality”.

About MAX:

MAX, India’s No. 1 Hindi Movie channel, backed y Sony Pictures Television International (SPTI), provides its viewers with the biggest and best of Hindi Movies and Special Events.  MAX is the exclusive broadcaster of the world’s biggest entertainment extravaganza, the DLF Indian Premier League (DLF IPL). With “extraaa innings”, MAX changed the rules of cricket presentation throughout the world during the ICC Cricket World Cup 2003, and made it an entertaining affair that continues to set viewership records. Some of the on-air movie properties of MAX, such as ‘Ab Tak Bachchan’, ‘Maha Movie’ and ‘Mera Movie’ have become a staple diet of millions of viewers across India. Exciting World Television Premiers of new Bollywood films and monthly festivals showcasing the hottest stars of Indian cinema have made MAX the favourite movie channel of India.
MAX has also been widely acclaimed and distinguished in the media marketplace with a host of awards recognising leadership and marketing excellence. Today, MAX reaches out to over 50 million households in India.

Bhharati Kabre
Senior Manager
Tel: 91-22-67081323
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Simran Kodesia
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Asin excited as Housefull 2 nears its release

With the release of Sajid Nadiadwala’s Housefull 2 just around the corner, no one could be as excited as Asin who joins the ensemble starcast in the rib-tickling comedy.

As the masala –entertainer releases tomorrow and with the film’s promotions in full swing ,the actress shows no sign of fatigue as she talks excitedly about the film “I am glad I could be part of this film. Housefull 2 is a very unpretentious film. It is about entertaining the masses. You have to come with that mentality Just being part of an experience like this or just the fact that both Sajids, the producer Sajid Nadiawala and director Sajid Khan, have a successful track record in this kind of commercial cinema made me want to be part of this film.”

Talking about her character in the film says Asin “I play Henna who is Chintuji's (Rishi Kapoor's) daughter. We live in London and are at war with my uncle (Randhir Kapoor) and his family. I keep getting into fights with Jacqueline who plays his daughter. Besides, this mad dozen is under one roof! As far as Henna goes, it is best not to intellectualize the character, as this is a laugh-a-minute comedy,”

The actress is also excited to be working with some of the industry’s biggest veterans. “This is the first time I have worked with each of these actors, some veterans in the Hindi film industry. When will I get to work again with Mithunda, Chintuji, Randhir Kapoor and Boman?” adds Asin.

Asin is also all praise for co-star Akshay Kumar ,who she pairs with on-screen for the first time .Says Asin “Akshay is a lot of fun. I think he is a good balance of professionalism mixed with fun. He is very disciplined about maintaining himself, about his work, about his punctuality yet he is a prankster, very laid back, has a good sense of humour and a wonderful comic timing and is witty.”

Starring Akshay Kumar, John Abraham ,Riteish Deshmukh, , Shreyas Talpade , Asin ,Zarine Khan, Jacqueline Fernandez ,Shazahn Padamsee , Rishi Kapoor ,Randhir Kapoor and Mithun Chakraborty , Sajid Nadiadwala and Eros International’s Housefull 2 comes to a theatre near you April 6th,2012.

Forty and still swinging sixers!

Four decades after being in Bollywood, Bappi da again made Bengal superstar Prosenjit Chatterjee dance to his tunes with a chart-buster "Ulte Debo Paalte Debo" at Eskay Movies' Bikram Singho film song shoot at Filmcity today. It was a fun song choreographed by Chinni Prakash. Filmcity wore a completely Bengali look replete with pretty maidens in Bengali sarees and a dhobi ghaat was created for the shoot. "We have given so many hits together," said Prosenjit who is also making his presence felt in Bollywood with Dibakar Banerjee's Shanghai. "Bappi da is one man whose tunes I will always be so happy to dance to!'
We all agree, dada...

Hakim Aalim inaugurates Enrich Salon at Cuffe Parade

ENRICH SALONS, the largest chain of unisex salons in Mumbai added a new feather to its cap by opening their new luxury salon in Cuffe Parade. After a successful stint at Kemps corner, this is the 2nd Enrich salon in South Mumbai which this offers a luxurious experience to its customers with an elegant ambience, state of the art products and a full range of beauty & hair services. Also, this is first Enrich salon to offer Keraskin rituals along with Kerastase services.

This new luxury Enrich salon was inaugurated by none other than Hakim Aalim – Bollywood’s most celebrated hair dresser and one of the most sought after hairstylists in the industry.

ENRICH Salons are a one stop solution for all hair care and beauty treatments, with more than 200 services being offered in hair and skin care category in each and every salon.

Speaking on the opening of their 43rd salon and the rapid expansion of Enrich salons, Rohit Dedhia (Owner – Enrich Salon) said “The grooming industry is going through a makeover and the demand of unisex salons is growing every day. Be it men or women, looking good and feeling good about oneself has become essential than ever before. Thus, expanding our chain of salons is the right thing to do. We are elated to offer our services to our South Mumbai Clientele and look forward to the opening of many more salons all across the country” 

About Enrich Salons & Academy:
 Enrich first appeared in the beauty circuit in 1997 as a small and friendly venture; and was transformed in to a Private Limited company in 2004. Today Enrich is the largest chain of unisex salons in Mumbai, Pune and Bangalore with 31 outlets spread out through the city. It is considered to be a melting pot of creative styling concepts and exceptional services at affordable prices. Collaborations with specialists like L'Oreal, Remy Laure & Christian Valmy has led Enrich to surpass competition and to rise above the normal. 

Namrata Thakker – – 9820759232
Amrita Dutta – – 9920079919

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Namrata Thakker

Manager Servicing

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ActiMedia Private Limited|2B, 25E, Lorette Villa, Main Avenue Road, Santacruz (W), Mumbai 400 054| Direct Line: 91 22 61296720 | Cell: +91 9820759232

Actor Zakir Hussain in the avatar of Prince of Mughal sultanate
Dara Shikhoh.
These days a serial Upanishad Ganga which airs on DD every Sunday at 10:00 am is becoming quite popular with the audience due to its unique style of presentation and the rareness of content. The serial which is produced by Chinmaya Mission and directed by Dr Chandraprakash Dwivedi  will now have Actor Zakir Hussain in the role of Mughal Prince Dara Shikoh coming Sunday i.e. 7th April. 
Till date everyone knew Dara Shikoh as elder brother of Aurangzeb but after watching this episode they will realize how very righteous and able he was. On the command of his guru Miya Mir he translated the teachings of “Upanishad” from Sanskrit to Persian” says Actor Zakir Hussain.
Zakir Hussain though has portrayed the roles of Ratnakar, Aghori Baba Avdoot and Yaksha in the serial but his favorite role in the serial has been that of Dara Shikoh. He says he had pleasure time acting this character because the way it is put forth brings out a new dimension of the character which hardly anybody knows!
-        H.S.Communication

Emraan Hashmi and Neha Dhupia stuck inside a maze for an hour while shooting for Rush

While shooting in Goa for Percept Picture’s thriller Rush,leads Emraan Hashmi and Neha Dhupia happened to get stuck in quite an amusing situation.

An initial fun song shoot turned into quite a confusing scenario as Emraan and Neha lost their way through the mirror maze created for the scene ,so much so ,that they were stuck inside for over forty minutes.

Says a source “ The crew had designed an elaborate set in Goa for the song shoot which involved this massive oval mirror maze. It was quite confusing as after some point you couldn’t differentiate the real person from his/her reflection. Though initially enamored with the maze, Emraan and Neha ended up having difficulty getting out of it .Luckily, however, they both had a good laugh about it”.

Previously titled Raftaar 24*7 ,Percept Pictures’ thriller directed by the late Shamin Desai starring Emraan Hashmi is now officially titled Rush and is scheduled to release in the second half of 2012.

Also starring Neha Dhupia and Sagarika Ghatge,the film revived by Percept Picture Company and creative director Priyanka Desai sees Hashmi play the charismatic and controversial journalist Sam who plunges into a vortex of violence in a deadly engineered game of cat and mouse .

Indian Idol winner Sreeram to sing ‘Naadan Parindey’ on Star Plus’s Jo Jeeta Wahi Superstar

Melodious singer Sreeram Chandra is singing ‘Naadaan Parindey’ from Rockstar for his first performance on ‘Jo Jeeta Wohi Superstar’. He is all set to enthrall the audiences with a soulful rendition of this chart-buster.

Judges from the Jo Jeeta Wohi Superstar panel have huge expectations from the versatile singer Sreeram. With his stupendous accomplishment in Indian Idol and big commercial success; he has already up his ante in the show. His performance on ‘Naadaan Parindey’ would mark his first step towards winning the ‘Superstar’ title.

Jo Jeeta Wohi Superstar is an Indian reality television series which promises to bring past champions of ALL singing reality shows under one roof. The format of the show is such that the people who are already winners, battle it out again for the ultimate ‘Superstar Title.’

The episode will air on Saturday April 7th at 9 pm on Star Plus.

Tune into Star Plus and catch this entertaining and fun filled extravaganza on Jo Jeeta Wahi Superstar, on Saturday April 7th at 9 pm
Zaheer Chauhan | Associate |

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‘SHIRDI SAI BABA’ film fame AUSHIM KHETARPAL’s another historic epic
After producing and acting in the epic feature film ‘SHIRDI SAI BABA’ which was awarded with President of India’s national integration award, Aushim Khetarpal comes up with another  historical epic    ‘BABA RAMSAA PEER’ produced by Satish Tandon Productions and Orient Tradelink  Ltd.
The film depicts the life History of the most revered princely saint from the western coast who was the first to spread the message of Hindu-Muslim unity in the 14th century.
Hindus lovingly called him ‘BABA’ and Muslims called him ‘PEER’ , the name given to him by five Persian peers who had visited India in that era and hence the name ‘BABA RAMSAA PEER’
The film boasts of a strong star cast with   Sai Bhakt Aushim Khetarpal whose popularity today has spread World wide as the preacher of Sai Baba’s commandments, essaying the key role Baba Ramsaa Peer along with Gracy Singh ( Lagaan and Munnabhai MBBS fame).
The film has been shot extensively in Mumbai, Jodhpur, Jaipur and Roncha village at the actual Samadhi of Baba Ramsaa.
The language of the film is Rajasthani and Hindi which depicts the era of the film. Special attention was given to the costumes and dialect. The music has been given by Surider Bachan with the integeration of Gujarati and Rajasthani folklores.
The film captures the magic of the period when Baba Ramsaa Peer gave humanity, peace, love and healing.


Darr Ko Maro Dew with Mountain Dew’s Latest Campaign
·         Introduces Skateboarding, BMX and FMX biking through the popular Mountain Dew Xtreme Tours

New Delhi, 5 April, 2012: Celebrating the spirit of confronting fears to win, PepsiCo India revealed its latest campaign ‘Darr Ko Maro Dew’ for it popular drink, Mountain Dew. An exhilarating campaign, the Mountain Dew ‘Darr Ko Maaro Dew’ campaign is all about shrinking your fears to overcome them and emerging victorious with a bold, daring and a can - do attitude. Supported by a larger than life television commercial and the internationally popular Mountain Dew Xtreme Tours, the campaign brings to India leading Skateboarders, BMX & FMX professionals. It sets out to amplify and instill a feeling of confidence to shrink your fears and get ahead in life with Darr ko jitna chota samjho utna hi achha hai.

Kick-starting the campaign, Mountain Dew recently associated with boxing champion, Vijender Singh; World Champion wrestler, Sushil Kumar and Indian national hockey player, Sandeep Singh and has given consumers a a unique opportunity for to train with the top athletes in India for a day. Both Vijender and Sushil were seen shrinking their fears to conquer in Mountain Dew’s on-air campaign around the theme of ‘Darr Ko Maaro Dew’. This campaign and the association with Mountain Dew has been received extremely well by consumers.

Speaking about the campaign, Ms. Ruchira Jaitly, Executive Vice President - Marketing, Beverages (Flavours), PepsiCo India said, “Mountain Dew has always believed that Going beyond fear is the path to victory and with this latest campaign, we urge the consumers to shrink their fears and move ahead with a self- belief and a never say die attitude to win.  Aligned to this thought, we had initiated this season with an association with Vijender Singh, Sushil Kumar and Sandeep Singh, who have been a source of inspiration to us by emerging victorious after facing testing times and the toughest of challenges. We are taking forward our brand proposition by means of an exciting new ad film which we have launched with IPL. In addition, we shall bring this to life for consumers by bringing to India an international property – Mountain Dew Extreme Tours, at a never-before scale in cities across the country – because ‘Darr ke Aage Jeet Hai’!

Speaking about the campaign, Mr. Agnello Dias, National Creative Director, Taproot said “This film stays consistent with our current year’s interpretation of the emotion of fear – that the more we are scared, the larger any fear grows and the more one confronts it, the smaller it seems. We’re happy to build on the classic Dew platform of Darr ke aage Jeet hai”

Mr. Abhinay Deo, Director of the Mountain Dew ad film says “Through the TVC we wanted to bring to India for the very first time the concept of extreme sports and highlight the thrill, adrenaline rush and fearlessness associated with the sport. These attributes exactly resonate with Mountain Dew’s brand philosophy. The TVC has been shot in a way so as to leave the audience in awe”.

Opening up immense opportunity, the Mountain Dew Xtreme Tours will unveil over 5 locations namely Delhi, Bangalore, Hyderabad, Lucknow, Ludhiana and Chandigarh. Dew Extreme Tours kick – starts activation in April with the best of skateboarders, BMX and FMX professionals from across the world competing and sharing their trade secrets in interactive consumer workshops and on ground interactions with consumers across the country. The “Mountain Dew Xtreme Tours” will be supported by a 360-degree approach including on-air, outdoor & on-ground initiatives and digital engagement programmes.

Mountain Dew, the soft drink exhilarates like no other because of its daring, high-energy, active, extreme citrus taste. Challenge, a can do attitude, adventure and exhilaration are deeply entrenched in its brand DNA and the brand has always celebrated the bold and adventurous spirit of the youth. The brand enjoys high salience in the Indian market via a deep and compelling consumer insight of ‘Darr Ke Aage Jeet Hai’. It encourages consumers to overcome their inner fears and try something new, explore new boundaries to emerge victorious. Mountain Dew is the fastest growing brand within the carbonated soft drinks category and is available in various pack sizes of 200 ml and 300 ml returnable glass bottles; 500 ml,  1 litre,  2 litre and 2.25 litre PET bottles.

Campaign details:
·         Creative Agency:                                          Taproot India
·         Creative Team:                                            Agnello Dias, Santosh Padhi
·         Director for the film:                                    Abhinay Deo
·         Production House:                                        RDP
·         Media Planning:                                           Mindshare
·         Language:                                                   Hindi & other regional

About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2010, PepsiCo India gave back 4 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit 

For further information, please contact:
Karishma Kataria/ Prashant Sethi                                     Nitin Yadav
Genesis Burson-Marsteller                                               PepsiCo India    
+91 9711209880/ +91 9818033522                                 +91 9811278920




Double Bonanza at the opening match at ‘Subrata Roy Sahara Stadium’ between Pune Warriors India and Kings XI Punjab

Sahara India Pariwar invites all the ticket bearers of 8th April’s match between Pune Warriors India and Kings XI Punjab to witness the Grand, Bollywood Star studded Opening Ceremony of the home ground of Pune Warriors India – the ultra modern ‘Subrata Roy Sahara Stadium’
Led by Bollywood Stars, 192 Cultural Dancers and 120 Dhol and Tutari players along with 100 Lezim Dancers to enthrall the audience
Gates will open for the ticket bearers at 4:00 p.m. on 8th April, 2012 for a night that will be full of excitement and glitterati
Mumbai, April 5, 2012: Sahara India Pariwar, the prime promoter & patron of sports in India, and owner of Pune IPL franchisee, has invited all the ticket bearers of the first IPL match hosted by ‘Subrata Roy Sahara Stadium’ on Sunday, 8th April, 2011, to be played between Pune Warriors India and Kings XI Punjab, to come and witness the Opening Ceremony of the home ground of Pune Warriors India, prior to the match. As ‘Subrata Roy Sahara Stadium’ hosts its first IPL match, the audiences are set to witness a gala night full of entertainment, fervor, glitterati and excitement. The gates will open for the audience at 4:00 p.m. and the gala ceremony will start at 5:30 p.m.

The evening will be a fusion of cricketing and entertainment excellence, and a mélange of the Indian cultural heritage and the young and chic tone of the Pune city. The high voltage performance by a number of Bollywood stars including Ms. Priyanka Chopra, Ms. Bipasha Basu, Ms. Dia Mirza, Ms. Preity Zinta, Ms. Neha Dhupia, Ms. Sameera Reddy and Ms. Jacqueline Fernandez along with the presence of Shri Amitabh Bachchan will make the audience enthralled. The ceremony shall have a fanfare by the grand performances of 120 Dhol and Tutari players and 100 Lezim Dancers. The spectators shall also be captivated by a series of special performance that will have 8 forms of cultural dances that included Kashmiri, Bengali, Bhangra, U.P. dance, Rajasthani, Gujarati, South Indian and Lavani dance.

The ‘Subrata Roy Sahara Stadium’ of Maharashtra Cricket Association is an architectural jewel and has been designed by Sir Michael Hopkins, whereas the structural design has been done by AKT, U.K., setting up a stellar example of civil engineering. Keeping in mind the comfort of spectators, superior and even quality tip-up seats have been imported from Australia and have been installed in all areas of the stadium. The stadium and the seating arrangement have been designed in such a way that an unobstructed view is assured from each and every location making it the best match viewing experience.

M/s Shapoorji Pallonji & Company Limited have constructed the stadium with the modern precast design and construction expertise imported from Dubai. One of the most important features of the stadium is its rain water drainage system. It has been observed that many times rain plays a spoilsport and even light showers for some time force organizers to alter the match size / duration. To overcome this problem, MCA has opted for sand based outfield developed departmentally with technical assistance from STRI Limited, U.K.  This technology facilitates faster drainage of rain water and in order to achieve this, a geo-textile fabric has been installed above the ground and perforated PVC pipes have been laid down to slope in trenches. The system has been successfully tested. Even during the heavy showers, water on the outfield drained out fast making it ready for play again just in some minutes.

About Pune Warriors India
Formed in 2010, Pune Warriors India is the Pune Franchise of the India Premier League (IPL). The franchise is owned by Sahara Adventure Sports Limited, a group company of Sahara India Pariwar, one of India's premiere business conglomerates and prime promoter and patron of sports in India. On 21st March 2010, Sahara Adventure Sports Limited had made the winning bid of $370 million (approximately Rs. 1700 crore) for the Pune franchise which is the highest bid by any company in the history of IPL. The franchise made its debut in the fourth season of IPL in 2011.
For media information, please contact:
Ghulam Zeeshan
Asst. Chief Manager, Corporate Communications, Sahara India Pariwar
M: +919335235621; Ph: 0522-2304230

The film based on Dharna Thanks To Baba Ramdev And Anna Hazare
Dharna is not a new trend in India but this time around Dharna is widely used for publicity gimmick rather than for a social cause. In recent times, the frequency of Dharna’s as well as their truth was highlighted when leaders like Yog Guru Baba Ramdev and Social Activist Anna Hazare's Dharna's failed to attract the required public support. This fact is highlighted in the upcoming film ' Ab Hoga Dharna Unlimited'.

According to the Writer and Creative Director "Navin Batra it’s high time that the back stage drama behind these so called Dharna’s so that public becomes aware." The producer and director Deepak Tanwar says" I'm well aware of the fact that this film can disturb many top level politicians and leaders but I want to show the real scenario of such dramas and I won't shy away from the reality because certain people with power can object to it."

The film is about burning topic of our country which is Dharna’s, spreading very fastly in the capital of India. Deepak Tanwar added that India is the country of Dharna’s where from the time of Gandhiji to Anna Hazare people raise their voice through hunger strike. The film is slated to release in the last week of April till then let's watch the real Dharna’s for a while!

Media Contacts:
Scribes INC- The PR Company

Satish Reddy
Mobile : 09167115564
Email :

Abhishek Dubey
Mobile : 09699384240
Email :

Nilofer Ansari
Mobile : 09867287813
Email :

Devshi Khanduri consider herself very lucky

Actress Devshi Khanduri, who was noticed for her debut film "Chargesheet", says theatre helps her maintain her acting skills.

"I have done a lot of theatre. I love it because there is a lot more creativity in it and it helps me keep my acting skills sharp. I keep learning lots of new things when I am doing theatre," Devshi Said.

But she says it is tough for a person without a film background to make a mark in the industry.

"It took me two years of auditioning, after which I got "Chargesheet". For a person like me, who is from a non-film background, it is very difficult to get into films. The number of young people who want to get into the industry is huge, but very few make it big.”

"I consider myself very lucky. But I had to work very hard for this opportunity. And it feels great that whatever work I have got has been on the basis of my performance," she said.

Now that she is getting good work, she makes sure she does not choose similar kind of roles. And had signed a Hollywood Film in which she is doing Lead role.

From a supporting actress to the main lead -- the journey has been a learning one for Devshi.

"Playing a lead role means getting the limelight, but with everything else it comes with a lot of responsibility and pressure. I hope I am able to live up to the expectations and the film does well," she said.

Media Contacts:
Scribes INC -The PR Company
Satish Reddy
Cell: +9167115564

Nilofer Ansari
Cell: +9867287813

Abhishek Dubey
Cell: +9699384240

Baba Ramdev and Anna Hazare Dharna in Navin Batra film

Dharna is not a new trend in India but this time around Dharna is widely used for publicity gimmick rather than for a social cause. In recent times, the frequency of Dharna’s as well as their truth was highlighted when leaders like Yog Guru Baba Ramdev and Social Activist Anna Hazare's Dharna's failed to attract the required public support. This fact is highlighted in the upcoming film ' Ab Hoga Dharna Unlimited'.

According to the Writer and Creative Director "Navin Batra it’s high time that the back stage drama behind these so called Dharna’s so that public becomes aware." The producer and director Deepak Tanwar says" I'm well aware of the fact that this film can disturb many top level politicians and leaders but I want to show the real scenario of such dramas and I won't shy away from the reality because certain people with power can object to it."

The film is about burning topic of our country which is Dharna’s, spreading very fastly in the capital of India. Deepak Tanwar added that India is the country of Dharna’s where from the time of Gandhiji to Anna Hazare people raise their voice through hunger strike. The film is slated to release in the last week of April till then let's watch the real Dharna’s for a while!

Media Contacts:
Scribes INC- The PR Company

Satish Reddy
Mobile : 09167115564
Email :

Abhishek Dubey
Mobile : 09699384240
Email :

Nilofer Ansari
Mobile : 09867287813
Email :

‘Buddy Buddy Baatein’ on Bade Achhe Laggte Hai

There might be a lot of negative air and animosity amongst the characters on screen in Bade Achhe Laggte Hai, but the situation off screen is completely opposite.  The actors of the show, particularly the Kapoor Khandan i.e. Eva Grover, Sumona Chakraborty, Mahesh Shetty, Tarana Raja, Jai Kalra are inseparable on the sets. So much so that despite having separate making rooms, they all end up spending time together in one room only. Especially during lunch time which looks like a Pot Luck Lunch every day. Well, someone has stated truly that ‘a family that eats together stays together’!

Fiama Di Wills Men isexcited to present the first-of-its-kind web debut of the Fiama Di Wills Menwebsite (
The brand did aunique Hangout on Google + with an eminent panel of people from diverseprofessions.
The hangout was hosted by the versatile Malini Agarwal. Joining her aspanelists were  critically acclaimed actor Kunal Kapoor, Sapna Bhavnani, Celebrity Hair Designer  and Michael Foley, Product Designerpar excellence, Praveen Kenneth, Chairman, Law &Kenneth, Bani, young, beautiful and widely popular MTV VJ and Anusha Dandekar, singer, actor, VJ and a revered style icon. 

Please click on the link to view-


Rohan Dalmia, - Client Servicing
Mob: +91 9967551866

Nokia launches ‘Traffic feature’ for Delhi & Mumbai for its smartphone users
The world’s #1 real-time traffic update now available on Nokia smartphones
Mumbai, March 30, 2012 - Nokia today expanded its Location Services portfolio in India with the availability of ‘Traffic feature’, a real time traffic service on Nokia smartphones. The service, available to users in Delhi and Mumbai, will be able to deliver comprehensive, real-time traffic information to more than 26 million people in two of the country’s busiest cities today onwards. The traffic update is available to users on Symbian smartphones on Nokia Drive, and on Nokia Lumia 800 and Nokia Lumia 710 on Nokia Maps. Upon download the user can study the traffic situation in real time and subsequently plan a route.
Powered by NAVTEQ Traffic Pro® real-time traffic service, the traffic feature offers superior coverage with detailed information on traffic speeds on motorways, main and secondary roads to enable accurate estimated arrival times helping consumers save time, fuel and frustration. NAVTEQ Traffic Pro® is a unique offering by Nokia Location & Commerce that provides the highest quality traffic information based on the most diverse global traffic collection network. It aggregates and analyses traffic data from a vast wealth of sources, including the world’s largest compilation of both commercial and consumer probe data, the world’s largest fixed proprietary sensor network, event-based data collected from government sources, and extensive historical traffic records. 
“Location is at the core of our vision for the future; we aim to empower people, via location-aware technology, sensor-rich devices, and the internet, to explore and enjoy the increasingly hybridised physical and digital world around us. Our aim is to introduce new services such as traffic update, which will make consumers early adopters of the latest technology for a stress free and productive life”, said Vipul Mehrotra, Director, Smart devices, Nokia India at the launch.
“The launch of this traffic feature on Nokia smartphones reflects the ever-growing consumer appetite for more interactive location based services beyond traditional turn-by-turn navigation. Going forward we will continue to introduce more location-aware services that represent the future of mobility for consumers in India”, added Rajat Tandon, Director Sales, Nokia, Location & Commerce.
With the introduction of this service, Nokia Location Services will continue to offer consumers a range of integrated social location products and services that solve everyday problems and unlock opportunities to share new adventures and interact with friends and family. The company will also develop platform services for device manufacturers, application developers, internet services providers, merchants, and advertisers.

About Nokia
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. Every day, more than 1.3 billion people use their Nokia to capture and share experiences, access information, find their way or simply to speak to one another. Nokia’s technological and design innovations have made its brand one of the most recognized in the world. For more information, visit 

Think Birds Belong in Cages??? Spare Me "POOJA MISRRA"

Pooja Misrra (Big Boss 5 fame) was caught in a colorful bird costume shooting for PETA (People for the ethical treatment of animals), she is brand ambassador for PETA, and supporting the cause of don't cage birds. Pooja spoke eloquently about her love for the intelligent, adorable yet harmless birds who get withdrawn and depressed as we humans cage them and sentence them to life imprisonment besides subjecting them to inhuman atrocities of  clipping  their wings ,therefore Pooja  took the initiative of being the voice of the en-caged birds who suffer in silence!Probing all and sundry to realize birds deserve to soar high in the sky,socialize and set up nests with a mate of their choice!

When media questioned Pooja that how she was feeling when she was imprisoned in Big Boss house, she said "she was having same feeling as any bird or creature would felt" Pooja requested everybody to spare birds from their cruelty. This ad was shot by leading photographer Himanshu Seth and her outfit was designed by Archana Kochhar was shot at Mehboob Studio, Bandra, Mumbai.
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Priyanka Chopra took the packed audience at the opening ceremony of the fifth edition of IPL by surprise in Chennai on Tuesday when she went up in the air during her performance. Her performace was a huge success as audience couldnt stop raving about PC's act.

Looking chic in a black and white sequinned top, black pants and a red wrap-around skirt, the actress opened her act with her popular song Aaj Ki Raat.
She did away with her skirt for a sporty look as she was pulled up in the air with a harness for an aerial act on the Don tune.

The 29-year-old mesmerised the audience with her confidence, and landed on the stage for a power-packed dance on the number Dhantanaa from the film Kaminey.

She moved around in the audience, and urged the front row members, including Sourav Ganguly and Harbhajan Singh, to dance. Bhajji, as the latter is lovingly called, was sporting enough to get up and join her for a jig.

Later, Priyanka took to the stage again to interact with the cricketers of title holders Chennai Super Kings, who are led by India captain Mahendra Singh Dhoni.

She pulled Dhoni’s leg, and asked the boys to join her for a dance on hit Tamil song Nakka Mukka.

The ceremony was opened by megastar Amitabh Bachchan, who rendered a soulful poem penned by lyricist Prasoon Joshi. It was followed by a performance by Colonial Cousins, after which Priyanka took to the stage.


Vijeta Singh

Rozlyn Khan’s breast cancer awareness video goes viral!

Firebrand actress Rozlyn Khan, who went topless to promote breast cancer awareness last week, has now gone a step further and released a video on the internet, displaying a six-step self-examination to help women diagnose the initial symptoms of breast cancer.

The four-minute video which went viral beginning this week has been aesthetically shot and can prove vital for early detection of the malady.

"We all know that early detection of breast cancer can save lives. However, many never bother for a check-up till their issues reach a stage where medical intervention becomes an absolute necessity," Rozlyn points out.

"Through my simple self-examination video, I intend to spread maximum awareness, inform and educate everyone about the malady and do my bit to save lives," adds the actress.

Rozlyn also makes it a point to warn all Bollywood glam girls and fashionistas who go for implants for breast enhancement, saying, "It might feel good to have bigger breasts to attract more male attention and eyeballs, but such cosmetic interference brings along a lot of risks too."

She hopes her awareness video helps bring clarity on more such issues.

A link of Rozlyn’s video on breast cancer awareness:

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