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The Viral Fever partners with AMFI for its upcoming Mona Singh – Akarsh Khurana starrer ‘Yeh Meri Family’

~ Reminisce the Magic of 90’s starting 12th July, 2018 ~

~ First look revealed ~

Mumbai, 22^nd June 2018: The Viral Fever (TVF) has announced its second partnership with Association of Mutual Funds in India (AMFI) for its upcoming dramedy web series ‘Yeh Meri Family’. Starring Mona Singh and Akarsh Khurana playing the roles of the affable parents, the show will surely help 90s kids get a nostalgia fix. TVF had previously partnered with AMFI for the second season of The Timeliners’ super-hit web series ‘The Aam Aadmi Family’ which has garnered 25 million views till date.

Set in Jaipur over the events of the summer vacation of 1998, Yeh Meri Family, the 7-episode series revolves around the simplicity in conflicts, emotions and bonding of the five-member Gupta family. The protagonist - 12-year old street-smart Harshu (Vishesh Bansal), 15-year oldadarsh beta Dabbu (Ahaan Nirban), 5-year old Chitti (Ruhi Khan) - the apple of the family’s eye, the quintessential 90s mom - Mummy (Mona Singh) and the engine of the family - Papa (Akarsh Khurana) – each character lends a beautiful hue to the family dramedy.

Created and directed by Sameer Saxena (also the creator of Permanent Roommates & Tripling) and written by Saurabh Khanna (Creative Director for Permanent Roommates S2), the musical notes for the series have been strung together by TVF’s ace music directorVaibhav Bundhoo (TVF Pitchers, Permanent Roommates, Humorously Yours and ImMATURE –yet unreleased, official selection at Canneseries, April 2018). Singing legend Udit Narayan has lent his voice to one of the tracks of the show.

Sameer Saxena, TVF’s Chief Content Officer and Head - TVF Originals said, “Yeh Meri Family is one of our biggest original web series till date and something that the TVF team is really excited about. We have put a lot of heart and soul in this show for the content to resonate with viewers. Set in the 90s and peppered with incidents that will make everyone smile and fondly remember their days gone by, along with characters that every single person can relate to, the show will have a universal appeal. It can and should be watched with the entire family. In the past, TVF gave a new direction to web entertainment with Pitchers, reinvented romantic comedies for India with Permanent Roommates, and gave road trips a new turn with Tripling. Now, with Yeh Meri Family, we intend to give a whole new dimension to family shows.”

Saurabh Khanna, Writer – Yeh Meri Familysaid, “Yeh Meri Family was a difficult series to write as the drama has to come from ordinary routine of daily life. There are characteristics that every mother, by virtue of her being one, imbibes. As the series captures only these characteristics, everybody is bound to see a shade of their own mom in 'Mummy', their dad in 'Papa' and their elder siblings in Dabbu. This is our attempt to make a show which the entire family can watch and enjoy together.”

Essaying the role of the mother in Yeh Meri Family, actor Mona Singh said, “This is my first web series with TVF and they have made me feel like family since the very first day. It feels great to be associated with them. I play the role of the tough-nut-to-crack Mummy who knows her kids inside out and is often difficult to fool. I am certain that viewers will fall in love with Yeh Meri Family and our characters.” Mona, best known for her role as Jassi, has earned much love for her girl-next-door roles on television.

Akarsh Khurana, portraying the role of the father said, “Tripling remains among my most successful and enjoyable projects, so it made sense to do my web series acting debut with my friends at TVF. With Sameer Saxena at the helm of things, how could I refuse. Yeh Meri Family is a beautifully written show, full of nostalgia and relatable moments. In addition, getting a chance to act opposite Mona Singh, a legend in her own right, was a privilege. I'm super excited about people watching the show and making their families a part of ours."Akarsh’s latest directorial project High Jack released last month and he is currently working on his next Bollywood film Karwaan.

Tune in to watch Harshu learn to love his family on 12^th July. The web series will release on TVF’s YouTube channel and TVF Play simultaneously, with new episodes releasing weekly.

Stay tuned to The Viral Fever (TVF) for further updates on ‘Yeh Meri Family’

About TVF

At a 20 million strong community of fans, The Viral Fever (TVF) has become a brand that resonates with the youth more than any other network in the country. TVF's success as a content creator and youth network is seen by its audiences as their own success.

With Permanent Roommates, Humorously Yours, Pitchers and Tripling, they pioneered the idea of web series in India, along with some hard hitting satire such as TMO and Barely Speaking with Arnub. True to the mantra of Lights, Camera, Experiment! TVF keeps on pushing the limits with newer concepts and ideas, trying to go bigger, funnier, better! In March 2018, TVF’s upcoming web-series, Immature, was selected as the only Indian representative at the 1st ever Canneseries!

About AMFI

The Association of Mutual Funds in India (AMFI) is dedicated to developing the Indian Mutual Fund Industry on professional, healthy and ethical lines and to enhance and maintain standards in all areas with a view to protecting and promoting the interests of mutual funds and their unit holders.

AMFI, the association of SEBI registered mutual funds in India of all the registered Asset Management Companies, was incorporated on August 22, 1995, as a non-profit organisation. As of now, all the 42 Asset Management Companies that are registered with SEBI, are its members.

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SHAREit acquires exclusive internet rights of the movie Sajjan Singh Rangroot starring Diljit Dosanjh

Partners with Speed Records – A leading Punjabi Music label

Mumbai, 22^nd June, 2018: SHAREit, a leading one-stop content platform, is constantly aiming to provide its users with an array of content ranging from regional movies to bollywood music and so on. To add to this SHAREit has now joined hands with Speed Records, worlds largest Punjabi music label. With the alliance, SHAREit has also acquired exclusive internet rights for 2 years of the Punjabi movie Sajjan Singh Rangroot starring Diljit Dosanjh superstar of the Punjabi film industry.

SHAREit is building a digital ecosystem where consumers across geographies in India can discover, consume, and transfer content through a single platform. In a span of two month, SHAREit has signed deals wit many content aggregators. SHAREit recently acquired South Indian movie app Fastfilmz, collaborated with Times Music, Comedy One with an aim to provide a plethora of content to all the consumers.These partnerships with all the local content generators and aggregators has been finalized in order to become the largest source of entertainment for all their users in India.

Commenting on the partnership, Mr. Jason Wang, Managing Director, SHAREit India, said, “To win India, the company needs to reach out to a wide userbase which lies in the Tier 2 and Tier 3 cities. These consumers prefer consuming content in regional language as they can easily connect with it. We understand the requirements of our consumers are partnering with local content aggregators to be able to deliver quality content to our consumers  . Our collaboration with Speed Records will help us put a strong foothold in the Punjabi market and help in increasing our userbase.”

Mr. Satvinder Kohli, MD, Speed Records also commented on the collaboration saying, “We are totally excited to collaborate with SHAREit, with the proliferation of some many platforms in the market, it is feasible for the user to discover content now and the kind of base SHAREit enjoys, it's viable to our content. we are excited and full of zeal to transform the partnership into a big game changer. Speed Records vision is always entertaining more people with our music and movie and this partnership is just an extension of it..”

SHAREit has over 1.5 billion users globally and has a huge user base in India. The app has reached out to more than 200 countries and regions and it is currently available in 39 languages. It is the most preferred platform for data sharing and content acquisition among internet users worldwide.

About SHAREit:

SHAREit Information Technology Co., Ltd. is dedicated towards Mobile Internet Application Development. SHAREit is the core product which basic function is to transfer files among different platforms without any data charges. Now SHAREit also provides users an entire entertainment ecosystem including blockbuster movies, personalized video, trending music and funny meme & wallpaper. Search, download and transfer can all be  done in this one-stop content platform.

About Speed Records

Speed records are world largest Punjabi music label and have more than 500 artists associated with them. There work in the music industry has been immense and has garner lots of accolades from all corners. Their belief in talent has a paved path for many new singer aspirants. They are the only regional channel on youtube with more than 10 million subscribers. Not only this, they have released more than 10,000 albums and has over 500 billion impressions.

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Twitter launches the first ever IIFA Emoji

Unveil the IIFA emoji by Tweeting with#IIFA2018

22nd June, 2018: Twitter is the best way to see what’s happening in the world of entertainment right now. For this year’s International Indian Film Academy Awards (IIFA), Twitter will enhance the#IIFA2018 experience by launching a special emoji for fans to celebrate the awards and be a part of the conversation.

Starting today, millions of avid fans in India and across the globe can engage and interact around the awards by Tweeting the specially designed emoji curated by Twitter. Viewers can simply Tweet using #IIFA2018 to use the emoji. The special emoji appears next to the hashtag in the Tweet, and is designed based on the iconic IIFA award.

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Mukul Dev steps in Mithun Chakraborty's shoes for director  Vinod Tiwari's  Teri Bhabhi Hain Pagle

Mithun Chakraborty was the first choice of director Vinod Tiwari to play the character of Don Arru, as he feel the senior actor has the persona and can easily carry the character. But because of dates issue he had to drop Mithun Chakraborty and signed Mukul Dev to fill his shoes.

Speaking about it, director says, "I feel no one can play Don's character better the Mithun da and I was looking forward to work with him as he was very excited about the role. Because of date issue we couldn't shoot with him and I feel Mukul is perfect person to fill his shoes for the character and he has done tremendous job in the film."

The film stars Krushna Abhishek, Rajniesh Duggall, Nazia Hussain, Mukul Dev, Deepshika Nagpal,  Khayali Ram, Sunil Pal, Nancy Marwah and Aman Verma and is directed by Vinod Tiwari, presented by Nostrum Entertainment, produced by Raj Nostrum, Haresh Kumar Nor and Vinod Tiwari and will release on 13th July, 2018. 

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Farah Hussain roped in for Fear Files’ period drama episode   

• Ever since its launch, Zee TV’s immensely popular franchise ‘Fear Files’ has got audiences hooked to it with its spooky stories and eerie narratives. The upcoming period drama Maha-Episode of the show is set to be a spine-chilling experience that will take the viewers to another realm
• Set against the backdrop of the royal era, the Evil Magician episode will feature a story of a magician who falls in love with a local princess even though they are not meant to be together and their union is next to impossible. Being quite the master of dark magic, he decides to cast a spell on her to make her surrender to his wishes and demands
• Essaying the role of the beautiful princess will be proficient actor Farah Hussain who has made a mark with her varied roles on television
• Commenting on her role, Farah Hussain said, “I have always wanted to try out different roles that will help me grow as an actor and showcase my versatility as an artiste. For the first time, I am going to try my hand at the horror genre and I am looking forward to joining the cast and crew of the show. My character is of a princess who gets trapped in an evil magician’s spell. I am extremely excited about my role as capturing the nuances of the character is pretty challenging.  I hope the viewers will like my role and continue to shower me with all their love and good wishes.”
• Will the magician succeed in his evil motives and be able to manipulate the princess? 

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TV actor Mohit Raina all set to make his Bollywood debut.

Actor Mohit Raina who is popular as Mahadev on the mythological show, Devon Ke Dev - Mahadev, is all set to make his debut in Bollywood with an upcoming film, URI.

The actor will play an Indian Army Officer in the film. Incidentally, Mohit has just wrapped up the shoot of his TV show, 'Sarfarosh: Saragarhi 1897' (the story of 21 valiant soldiers, who fought more than 10,000 Afghan intruders). 

Talking about his love for the patriotic genre he says, " It was my dream to join the Indian Army. Since that never got fulfilled, I make up for it by playing a soldier whenever I get a chance. Also, I have always taken up challenging roles on television. So, though I love commercial films, I wanted something different for my film debut as well. 'Uri' has actors like Vicky Kaushal and Paresh Rawal, and it will be a learning experience working with them. Whether it is mythology, history or any other genre, the role has to be backed by strong content.”

While speaking about the film he adds, "Nation always comes first, and I feel that it is a great opportunity to be part of a film that portrays the incident."

URI directed by Aditya Dhar also stars Vicky Kaushal, Yami Gautam, Kirti Kulhari and Paresh Rawal.

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~ Prem kahaniyan jo anokhi hi nahi, anhoni bhi hai ~ ~ Premieres June 23rd, every Saturday and Sunday at 10.00 PM only on &TV ~  Mumbai, 21st June 2018: We promised to be together forever. Nothing could take us apart – not even death. Even though my body has long gone, my spirit still lives on… my soul will always be with you. For true love, never dies. &TV’s latest offering Laal Ishq, a series of passionate love stories with a supernatural twist will launch on 23rd June 2018, to be aired at 10.00 pm on every Saturday and Sunday. Intertwined with romance and thrill, the show portrays love in a way that will make viewers question the clichéd happily ever after love stories. The episodic weekend series brings together stories designed by multiple creative minds – Dipti Kalwani (Sunny Side Up), Kabir Sadanand (Frog Entertainment) and Sachin Mohite (Jaasvand Entertainment). Furthermore, prominent faces from the television industry like Sayantani Ghosh, Priyank Sharma, Mahhi Vij, Zain Imam, Veebha Anand, Preetika Rao, Karam Rajpal, Niti Taylor amongst others will be seen donning various never-seen-before characters on screen.    Speaking about the new show, Vishnu Shankar, Head, &TV said, “&TV as a channel has always entertained and engaged viewers by offering a diverse palette of content, experimenting with new genres and adding different dimensions to existing ones. Laal Ishq is another addition to this unique repertoire, wherein we have on board multiple producers and creative heads along with some of the most popular faces of Indian television. Love as a genre is a favourite with the audience and we are adding a supernatural twist to it. The weekend timeline and episodic format of the show is sure to build intrigue and compel the audience to come back for more.”   Set in different backdrops, each episode will showcase a love story with a supernatural element in the form of an inanimate object – a rag doll, a magical statue or blooming jasmine flowers. As strange as the object might be, it will perfectly bring out the eternal and obsessive side of love that vow to keep viewers glued to their screens and on the edge of their seats. The supernatural twist plays a pivotal role in taking the story forward, where love, the strongest emotion known to man, overcomes death and mortality.