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Tempest Advertising Goes Global, Bags “Mahyco International’s” Philippines Account National,September 2026 : Tempest Advertising has strengthened its international business portfolio with its Mumbai office securing the communication mandate for Mahyco International Pte. Ltd. (MIPL) for its Philippines business. The mandate saw Tempest Mumbai manage creative communication, social media & performance marketing for MIPL’s hybrid rice seed brands, MHC 2 and Ninety95, as they established their presence in the Philippines market The primary challenge was that the Company was entering this market for the first time. There was no social media presence, no audience, no recall or recognition for the brands or the Company behind it. Although this market has the highest Facebook penetration in Southeast Asia, Filipino farmers are not really influenced by advertising & allied communication. Tempest crafted and implemented a high-impact strategic campaign. They deep-dived into audience research & garnered local audience insights, & made the campaign for the Philippine audience, with communication customised & delivered in both Filipino and English. It focused on building awareness & establishing familiarity for the brands among Filipino farmers. Tempest’s approach combined digital communication with locally relevant storytelling and farmer-led content to build credibility and encourage peer-led advocacy. Through a strategic mix of awareness, engagement and lead-generation campaigns on Meta, primarily Facebook, the campaign reached 536,614 people and generated 995,875 impressions. It also recorded over 6,267 clicks and generated 110+ enquiries, demonstrating strong digital reach, audience engagement and response. The campaign has now been completed, with the initial engagement serving as a pilot for the two brands. The learnings from the campaign are expected to inform MIPL’s subsequent communication initiatives in the market. Tempest has always partnered with organisations to create communication that strengthens engagement and builds long-term brand value. It has a proven track record of building impactful partnerships with brands & solving complex business challenges through tailor -made communication solutions. Turab Lakdawala, Managing Director, Tempest Advertising, said, “The MIPL mandate is an exciting milestone for Tempest and particularly for our Mumbai office. It demonstrates our ability to take our integrated communication capabilities into international markets and support businesses as they build their presence globally.”