Tuesday, November 4, 2025

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Mumbai, 4th November 2025: Leading Content and Technology powerhouse, Zee Entertainment Enterprises Ltd. (‘Z’) leveraged its strategic approach centered around quality content to achieve a three-year high share of 28.7% in the Hindi movie cluster in Q2FY26, further reaffirming its dominant position in the genre. The Company is fortifying its position across the linear entertainment landscape by recording strong viewership gains in the Movies genre across languages. Leading the performance in the Hindi movies genre is Zee Cinema, which regained its position as the No. 1 Hindi Movie Channel (15+ HSM Urban) in Q2FY26. The gains were driven by premieres of blockbuster movies such as ‘Jaat’ and ‘Game Changer’. The audience favourite, ‘Pushpa: The Rule – Part 2’, garnered the highest-rated movie premiere of FY26 till date. (Notably, the movie that previously achieved a similar feat was ‘Gadar 2’, which premiered on Zee Cinema in November 2023.) Anmol Cinema and Zee Action, part of the Company’s portfolio of Free-to-Air movie channels, also delivered a strong performance, attaining the highest reach in Q2FY26 (15+ HSM Urban), amongst all channels across languages and genres. Both the channels garnered over 116 million viewers each. The Company’s movie channels across languages continue to sustain its strong leadership position, attracting significant viewership gains. The Marathi movie cluster of ‘Z’, comprising Zee Talkies, Zee Yuva and Zee Chitramandir have extended their leadership in the Marathi movies segment with nearly 50% market share. The World Television Premiere of ‘Phullwanti’, garnered the highest ratings for a World Television Premiere, for the cluster during the quarter. In other key language markets of Tamil, Telugu and Bhojpuri, the respective movie channels namely – Zee Thirai, Zee Cinemalu and Zee Biskope also maintained their leadership position ranking among the top three channels in their language markets

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