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When a true beauty icon joins forces with a brand that celebrates every shade, every texture, and every detail of what makes you, you, it becomes a celebration of self-care and self-expression. Nykaa, India’s favorite beauty and lifestyle destination, proudly welcomes Global Icon Deepika Padukone – actress,entrepreneur, mental health advocate, daughter, sister, wife, mother, and above all, a timeless beauty who has defined beauty on her own terms at every stage of life. Together, they share one simple truth: in a world that pulls women in countless directions, choosing yourself is the most beautiful act of all. From the very beginning, Nykaa has embraced beauty in all its shades, moods, and forms – because true beauty defies a one-size-fits-all approach. It’s deeply personal, constantly evolving, and as unique as the individual who wears it. Over the past decade, Nykaa has grown from a retailer into a movement, democratizing beauty across India and empowering over 45 million consumers with the best of global brands, homegrown heroes, expert education, and immersive experiences to explore their relationship with beauty. And in Deepika Padukone, Nykaa has found not just a muse, but a mirror. From her debut as Shanti Priya to her fearless roles in films like Cocktail and Piku, to red carpets from Cannes to the Met Gala – Deepika has redefined Indian beauty on her own terms. But beyond the flashbulbs, her story is rooted in authenticity and Deepika has embraced every chapter with grace and intention. She has never been bound by society’s expectations of beauty – she has always chosen herself. cid:image001.png@01DC2E19.138E8680