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Richards Celebrates 'Happiness Month' – A Multi-Channel Campaign Culminating on International Day of Happiness Mumbai, 28th March 2025 – Morphy Richards, the iconic British brand synonymous with functionality, aesthetics and design excellence, has taken a step in bringing its brand philosophy, Happiness Engineered, to life by celebrating March as Happiness Month. This large-scale, multi-channel campaign strategically aligned with International Day of Happiness, reinforcing Morphy Richards’ commitment to creating products that spark joy in everyday moments. Commenting on the campaign, Devika Sachdev, Head of Advertising & Brand Management, Bajaj Electricals said: "At Morphy Richards, we believe happiness is more than just an emotion—it’s something that can be engineered into everyday life through thoughtful design and innovation, just like our products. With this campaign, we set out to create a 360-degree experience that brings joy to consumers in unexpected ways. The phenomenal response reaffirms our belief that every interaction with our brand can be a source of happiness." Watch the action here: https://www.instagram.com/reel/DHd9mlDtxe1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Through a seamless integration of social media, on-ground activations, employee engagement, influencer partnerships, and PR amplification, the campaign was designed to be synonymous with a relevant topical day – a natural fit for the brand’s promise of Happiness Engineered. Happiness Jar: A Retail Activation that Resonated with Consumers: A Campaign Centrepiece In collaboration with a leading consumer durables retail chain, Morphy Richards engaged directly with consumers through a fun and heartfelt activation. The Happiness Jar—a simple yet powerful concept—invited customers to pick chits containing uplifting messages, exclusive brand merchandise, and product giveaways. Their spontaneous reactions were captured on camera, turning moments of surprise into shareable content that resonated across digital platforms. A Workplace Glow-Up: Bringing Happiness to the Office Going beyond conventional brand activations, Morphy Richards orchestrated a one-of-a-kind Workplace Glow-Up at a corporate office, transforming an ordinary workday into an unforgettable experience. Employees were treated to an exclusive Hair Styling Experience Like No Other, featuring a Grooming Station where personalised hair transformations were offered using Morphy Richards’ premium styling range. The day culminated in a Hair Styling Masterclass led by a hair styling expert, who shared the glamour industry’s best-kept secrets, demonstrated effortless everyday looks, and highlighted the brand’s latest range of personal grooming products that makes at-home styling a joyful experience.