Post

Vicky Kaushal Brings His Signature Style to Appy Fizz as New Brand Ambassador with “The One, The Only” Campaign ~ The collaboration strengthens the brand’s bold and stylish identity with a new campaign that brings a fresh, edgy approach to storytelling ~ National, March 07, 2025: Parle Agro, the disruptor of India’s beverage industry, announces celebrated actor Vicky Kaushal as the brand ambassador for Appy Fizz, further strengthening its bold and magnetic identity. Known for his unconventional choices and charisma, Vicky perfectly embodies the X-factor that sets Appy Fizz apart—distinctive, confident, and unlike anybody else. Along with this partnership, Parle Agro has launched a new campaign, ‘The One, The Only,’ which reflects Appy Fizz’s individuality while channeling Vicky’s captivating personality. A powerhouse performer with mass appeal, Vicky Kaushal mirrors the brand’s persona—effortlessly stylish, original, and always standing apart. Just as Appy Fizz redefined refreshment by pioneering the fruit-flavoured sparkling beverage category in India, Vicky Kaushal has carved a space in Indian cinema that is distinctly his own. Together, they represent an attitude that is commanding and unapologetically different. Vicky Kaushal joins Parle Agro’s impressive brand ambassador lineup, including Alia Bhatt for Frooti and Varun Dhawan for Smoodh. Now, fondly referred to as 'Chhaava,' Vicky is winning hearts with his latest film, captivating audiences with his effortless style and gritty choices—just like Appy Fizz. Conceptualized by &Walsh, the edgy new Appy Fizz TVC, The One, The Only, redefines brand storytelling with its captivating narrative. Set in a high-stakes casino, the film puts Vicky Kaushal’s effortless swagger and risk-taking moves in the spotlight. With pulsating music and slick choreography, it brings to life the exhilarating, larger-than-life experience that Appy Fizz delivers — bold, vibrant, and unforgettable. The campaign has launched across TV, digital and social media creating an impactful brand presence across all touchpoints, with a high-voltage out-of-home rollout set to follow.