Monday, November 18, 2024

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SuperYou Breaks Ground with India's First Bio-Fermented Protein Technology, Co-Founded by Powerhouse Ranveer Singh SuperYou Aims for the Top: INR 500 Crore Revenue Target with INR 50 Crore Investment in 24 Months" November 18th , Mumbai: When it comes to energy and drive, Powerhouse Ranveer Singh is in a league of his own. From his dynamic performances to his commitment to fitness, he personifies high energy and vitality. And now, the Bollywood Superstar is channelling that same energy into his latest venture as the co-founder of SuperYou, a revolutionary protein food and supplements brand powered by fermented yeast protein technology that's all set to bridge the gap between you and your super version! Inspired by his own dedication to fitness, Ranveer isn't just lending his name to SuperYou, but also actively shaping its future as a co-founder, which is poised to disrupt the protein industry, opening it up to a wider Indian market. The brand's first offering, India's first protein wafer bars, come in four unique flavours: chocolate, choco-peanut butter, strawberry crème, and an unexpected cheese variant. These wafer bars combine 10g protein with the indulgence of chocolate, and no added sugar, making them both nutritious and enjoyable. With SuperYou's launch of protein wafer bars, the brand is breaking new ground in making protein accessible and enjoyable to audiences beyond the gym goers. It's about unlocking potential, whether at the gym or navigating daily life. SuperYou, was co-founded within Think9 Consumer, a venture builder firm focusing on transforming powerful consumer ideas into authentic, profitable and experience-led, digital-native brands and platforms. Looking ahead, SuperYou plans to expand its range with more innovative products, further solidifying its role as a leader in the protein foods and supplements space. "I've been a fitness enthusiast my entire life and wanted to convert this passion into something larger that I can share with everyone. I truly believe that protein is an essential macronutrient for everybody and with our busy lifestyle, we struggle to get the required quantity. That's exactly why I wanted to create something that is an extension of my own beliefs and enable protein consumption in simple and affordable yet effective ways for Indian Consumers." shares co-founder and Powerhouse Ranveer Singh. Ranveer Singh has teamed up with Nikunj Biyani, co-founder of SuperYou, bringing India's first protein wafer bar that appeals to diverse age groups with pricing that resonates with the Indian consumers. With more than a decade of experience in building and shaping both global and Indian legacy FMCG brands across diverse categories such as snacks, dairy, and beverages, Nikunj brings exceptional expertise.

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