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The campaign will roll out across multiple platforms, including television, digital media, and social channels, starting on 15th August 2024. It promises to deliver a captivating blend of Bollywood glamour and practical insights, highlighting the superior qualities of FabriCare’s high-performance fabrics. "As the Creative Director of FabriCare, I'm thrilled with our latest campaign that underscores our commitment to innovation. Our focus is on creating fabrics that blend superior durability and versatility with modern aesthetics. Our new campaign reflects our dedication to crafting solutions that empower our customers to live better by providing products that are both beautiful and built to perform." Simone Arora, Creative Director - D’Décor Home Fabrics Pvt Ltd Nikita Desai, VP – Strategy, Brand and Business Excellence, D’Décor Home Fabrics Pvt Ltd, adds, “Over the past year, FabriCare has achieved tremendous success, helping our consumers create beautiful and high-performing living spaces. At FabriCare, we're continuously innovating to stay ahead of the curve, ensuring our fabrics offer unmatched durability and versatility. This new campaign showcases the next level of how our products blend elegance with practicality, helping our consumers create beautiful, unbridled experiences at home, through a fun, energetic yet relatable take on everyday situations in our star couples’ lives” Mayur Varma, Chief Creative Officer, 82.5 Communications, “Sofas and curtains at home are susceptible to unexpected spills - coffee, sauce or curries. And in Ranbir and Alia’s home, the unexpectedness reaches dramatic levels. That’s where Easy Clean from FabriCare steps in and emerges spotlessly clean. Watch the high-performance fabrics in action in our high-voltage ad”