Wednesday, May 29, 2024

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Hoopr has become an indispensable platform for over 2 lakh users, offering premium Indian copyright-safe music for creators, brands, businesses, agencies, radio stations, broadcasters, and more. With users spanning every state and union territory in India, as well as 15 other countries, Hoopr underscores the expansive reach and growing importance of content creation as a business. Moreover, with a daily stream average of 18,000, Hoopr's tracks are evidently popular and engaging among users. This high level of engagement contributes significantly to the platform’s success. The retention rate on the platform is a remarkable 70%, underscoring the product's efficacy and the satisfaction of its users. Notably, 85% of Hoopr’s creators belong to the Nano category, meaning they have fewer than 10,000 subscribers. This shows the importance these smaller creators place on using copyright-cleared music to avoid potential legal issues and ensure the smooth growth of their channels. Furthermore, the monthly revenue from the product side of Hoopr has nearly doubled in the past year, reflecting the platform’s robust financial growth and the increasing demand for its services.

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