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Coke Studio Bharat's Sonchadi re-imagines the century old tale of Rajula Malushahi with musical splendor ~A musical ode to Kumaon’s folklore, the track weaves love and nature into a melodic bliss~ National, May 14, 2024: Coke Studio Bharat, the iconic platform known for its captivating fusion of musical genres, unveils Sonchadi, a reimagining of the beloved Kumaon folk tale of Rajula and Malushahi. This folk tale from the Uttarakhand region tells a timeless love story, now brought to life with a contemporary twist that creates a vibrant visual narrative resonating with today's audience. Through Sonchadi, the listener is transported into the heart of nature, where love and the environment intertwine. The centuries-old epic of Rajula Malushahi, cherished in Kumaon's folklore, tells the story of Rajula, whose beauty is said to rival the sun, and Malushahi, the young monarch of the Katyuri Kingdom. Their love story, as told through generations, exemplifies adventure, resilience, and the profound bond between humanity and the natural world. Coke Studio Bharat's Sonchadi breathes new life into this epic, transforming it with soul-stirring melodies and captivating visuals. The track transports listeners into the lush landscapes of Uttarakhand, allowing them to experience the journey of Rajula and Malushahi through a contemporary musical lens. By connecting the essence of this age-old tale to the modern artistry of Coke Studio Bharat, Sonchadi bridges tradition and innovation, appealing to a new generation of music lovers. Neha Kakkar, born in Hrishikesh, embodies Rajula, while DigV portrays Malushahi, capturing the essence of their journey to reunite against all odds. Kamla Devi, whose voice personifies the spirit of the forest, brings a mystical element to the song, representing the deep-rooted traditions of the region. The accompanying video production by Colosceum Media amplifies the story with a breathtaking visual representation of the Kumaon landscape. Commenting on the release, Kaushik Prasad, Senior Director, Marketing for Coca-Cola category at The Coca-Cola Company’s India and Southwest Asia Operating Unit expressed, "We are grateful to the extremely talented artists who brought the enchanting, century old story of Rajula Malushahi to life with Sonchadi on Coke Studio Bharat, yet another representation of our country’s rich cultural tapestry. We invite new listeners to check out this song & many more on the platform.” Commenting on the song, Kamla Devi says, “Sonchadi' is a musical journey that captures the essence of Kumaon's cultural heritage. The song's melodies are inspired by the elemental forces of nature, and each note is a tribute to the eternal dance of creation." Speaking on this song Neha Kakkar says, “I'm thrilled to introduce Sonchadi to our audience. This track is our heartfelt interpretation of the timeless tale of Rajula Malushahi, resonating with the enduring love story woven into the essence of nature. Through this song, our intention is to ignite a sense of harmony with the world around us, urging listeners to embrace their role in preserving and safeguarding our planet for future generations.” Dig V expresses, Sonchadi is more than just a song, it is a timeless narrative that takes us through the rich culture and beautiful landscapes of Uttarakhand. It speaks to the harmony between love and nature, inviting listeners to experience the beauty of this timeless tale.” Listeners can tune into Coke Studio Bharat across all audio OTT platforms including Spotify, Gaana, Saavn, Wynk Music etc. with creation & distribution managed by UMI. UMI has collaborated with Colosceum Media for video production, breathing life into Ankur Tewari's vision.