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Sleepyhead Introduces Innovative "Tilt" and "Play" Sofas to Elevate Festive Living Spaces Bengaluru, 10th October, 2023: Sleepyhead, a leading home lifestyle brand and rising star in the world of comfortable and innovative furniture solutions, introduces its latest innovations, the "Play Sofa" and "Tilt Sofa” with fun and unique campaigns. These sofas are the perfect choices to revolutionize your living space with their extraordinary flexibility and creativity. The launch showcases Sleepyhead's commitment to innovation in the sofa category. As the festive and sale season approaches, Sleepyhead recognizes the surge in demand for stylish and practical furniture. The "Tilt” and "Play” sofas are meticulously designed to cater to these evolving consumer needs, offering versatility, customization, and space-saving solutions. These sofas are more than just pieces of furniture; they are invitations to reimagine and personalize living spaces, bringing a touch of playfulness and innovation to homes. The Tilt Sofa: Innovative Transformation for Versatile Living The Tilt Sofa, a cutting edge innovation from Sleepyhead, offers a unique feature that sets it apart in the world of furniture. Its key feature allows it to seamlessly transform from a traditional sofa to a lounge or sofa-bed structure by tilting the headboard backward. This ingenious design not only provides proper legroom but also creates an ideal setting for various activities, from lounging during movie nights to cozy date nights with your loved one. The Tilt Sofa is the perfect solution for those who are challenged by limited living space and don't have room for multiple recliners or massive L-shaped sofas and ottomans. It's a versatile and space-saving addition that enhances comfort and functionality in any living area. Tilt's campaign “Toggle to tilt your world”, brilliantly demonstrates the versatility of their innovative sofa through a series of split-themed videos. Each video portrays two contrasting sides of a person's home and mood: one regular and one tilted. In a standout video, a man dressed formally sits upright on a Tilt sofa, engaged in a virtual meeting. He nods and smiles, saying, "Yes, sir! It will be done." After the meeting, he switches to a relaxed mode, donning a hoodie and boxers, and grabs a bowl of popcorn. He reclines on the sofa's right edge and playfully mocks his boss with, "Get it done over the weekend! Definitely Not!" This clever portrayal highlights Tilt's sofa adaptability, effortlessly transitioning from work to relaxation.