Tuesday, October 3, 2023

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India's biggest digital acting hunt #HipiLipsyncBattle for a music video lead for Zee Music Co. concludes successfully Whopping 550,000+ video submissions and 1.5 billion cumulative video views mark the culmination of India’ s biggest talent show 03rd October 2023: Hipi, India’s leading short video app, has once again proven its commitment to nurturing creativity and providing a platform for aspiring talent with the hugely successful Hipi Lipsync Battle. This unique competition has become a shining beacon for all the lip-sync creators out there, offering them a chance to showcase their lip-syncing skills and win once-in-a-lifetime opportunities that can change their lives forever. Hipi Lipsync Battle has captured the hearts of millions of participants and viewers alike, becoming a phenomenon with staggering numbers in terms of participation, engagement, and views. With over 5.5 Lac entries, it has exceeded all expectations, standing tall as a testament to the incredible talent present within the Hipi community. At its core, Hipi Lipsync Battle is about celebrating the art of acting and expression through lip-syncing. Whether it's imitating famous movie moments or delivering iconic dialogues, creators from all corners of the country have embraced the challenge with unbridled enthusiasm. This six-month competition had been designed to offer a variety of themes, encouraging creators to explore their versatility. Each month, participants were presented with unique lip-sync challenges, allowing them to perform songs or dialogues in their preferred language. The campaign started in the month of February with #Love as the prime theme, March was all about #StudentLife, April revolved around the theme #Shayari, May was themed as #Retro, June was centered to #HeartBreak, July was a hit with #LOL. The #Lol theme’s success was evident not only from the sheer number of entries, but also from the vibrant interactions it sparked within the Hipi community. Laughter became a unifying factor, transcending cultural barriers and languages. Users from diverse backgrounds found common ground in humor, and this sense of camaraderie fostered a positive atmosphere on the platform. A panel of esteemed celebrity judges, including the likes of Ishita Dutta, Tanvi Thakker, Aanchal Munjal, Shweta Sharma, Shivangi Khedkar, and Swati Kapoor, meticulously evaluated the submissions and crowned a monthly winner each, who received a cash prize of Rs. 15,000. These monthly winners later competed against each other in the ultimate showdown for a chance to grab the grand prize – A remarkable cash reward of Rs. 1 Lac and a coveted opportunity to feature in a music video launched by Zee Music Company.

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