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ITC’s Feel Good with Fiama Mental Wellbeing Survey 2023 unveils Interesting Facts 79% Indians believe positive mental health portrayals in movies will aid in addressing the stigma 82% Indians feel TV/ OTT content can be instrumental in influencing perception about Mental Health National, October 09, 2023. In India, attitudes towards mental health and mental wellbeing have been gradually evolving with increased awareness and conversations towards reducing the stigma. In its 3rd year on Mental Health Day, ITC’s Feel Good with Fiama Mental Wellbeing Survey unveils interesting facts to further understand young India’s changing attitudes towards mental wellbeing and mental health. Commissioned with NielsenIQ, the survey covers a gamut of beliefs, behaviours, major stressors and de-stressors for GenZ and Millennials towards mental health. Cinema, like in many other parts of the world, plays a significant role in raising awareness about cultural influences and behaviours. The Feel Good with Fiama Mental wellbeing Survey, 2023 reveals that Gen Z and Millennials believe that better portrayal of mental health in cinema will influence perceptions and drive conversations. Mental wellbeing in recent years has gained some prominence in broadcast content and the survey highlights the need to explore more positive portrayal. 82% of the survey respondents feel that TV/OTT can be instrumental in influencing perceptions about mental health. 77% believe that TV/Movies and OTT content can drive mental health conversations. While proactive dialogue on mental wellbeing and handling everyday stress is witnessing a positive shift, there is a need to illustrate it better in pop culture references. 78% Indians feel ‘dramatic’ representation of mental health can deter people from seeking treatment and 79% believe positive mental health portrayals in movies can aid in addressing stigma. 81% also feel that celebrities create strong impact as mental health advocates. Be it GenZ or Millennials, everybody is battling stress, albeit due to varying causes. The survey findings highlight the various stressors and de-stressors at Work, in Relationships and the overall attitudes towards mental health and wellbeing. Key highlights of the survey –