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The Social Lab (TSL) organizes Plog Runs across India to celebrate Swachh Bharat Diwas The special initiative was supported by PepsiCo India, Varun Beverages Limited, Zomato, Star Factory and Chaayos to drive awareness on plastic circularity Plog Run 2023 was flagged off by Shri Meenakshi Lekhi, Hon’ble Minister of State for External Affairs and Culture and Shri Ashwini Kumar Choubey, Hon’ble Minister of State for Consumer Affairs, Food and Public Distribution and Environment, Forest and Climate, Government of India and witnessed participation from over 1000 employees and volunteers. Marquee brands including Varun Beverages Limited as beverage partner, Zomato as Associate partner, Chaayos as Chai partner and Star Factory also joined hands to run for the cause. Aligned with Government of India’s Swachh Bharat Mission campaign, the run was organized at Meharchand Market, Delhi, covering a distance of 4 kilometres. Plog Run 2023 is also being organized across 08 cities in India with over 5000 people participating and covering 30 kilometers New Delhi, 30th September 2023: Ahead of the Swachh Bharat Diwas, The Social Lab (TSL) organized Plog Run in New Delhi. The event was supported by marquee brands like PepsiCo India, Varun Beverages Limited, Zomato, Star Factory and Chaayos. Aligned with the Government of India’s Swachh Bharat Mission initiative, the Plog run 2023 was flagged off at Jawahar Lal Nehru Stadium by Shri Meenakhi Lekhi, Hon’ble Minister of State for External Affairs and Culture, and Shri Ashwini Kumar Choubey, Hon’ble Minister of State for Consumer Affairs, Food and Public Distribution and Environment, Forest and Climate, Government of India. With Fit India Movement at its core, this purposeful run serves as a platform to educate the public about plastic circularity and drive behavioral change. This year's Plog Run garnered enthusiastic participation from over 500 volunteers, including volunteers and employees as they jogged and simultaneously picked up plastic waste. The Plog Run allows participants to witness the consequences of littering and becoming passionate advocates for change towards a cleaner and healthier India. Plastic waste collected during the Plog Run will undergo segregation and recycling processes to build useful items from the waste, ensuring that it does not end up in landfill. Inaugurating the All India Plog Run, Smt. Meenakshi Lekhi, Hon’ble Minister of State for External Affairs and Culture, Government of India said, “India is leading towards a new development story, but it would be incomplete if we are unable to focus on Cleanliness and keep our surroundings clean. Today we are inaugurating Plog Run 2023 across India, I urge everyone to be a part of this initiative and help keep the nation clean. I would like to thank The Social Lab and its partners for not only spreading awareness on the topic but also making our people a part of it. Plog Run is the best way to keep yourself fit and yet support the nation with your efforts towards cleanliness.” Addressing the gathering, Shri Ashwini Kumar Choubey, Hon’ble Minister of State for Consumer Affairs, Food and Public Distribution and Environment, Forest and Climate, Government of India, said, “I am delighted to be a part of the Plog Run event, which stands as a shining example of the convergence of fitness and environmental consciousness. The initiative resonates deeply with our government’s commitment to promoting a cleaner India through the Swachh Bharat Mission, empowering citizens to take ownership of their surroundings. I would like to congratulate The Social Lab (TSL) for organizing such an event and promoting the agenda of cleanliness.”