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L’ORÉAL PARIS – LE DÉFILÉ “WALK YOUR WORTH” SUNDAY, OCTOBER 1st AT 9:00PM LOCAL TIME AS OFFICIAL PARTNER OF PARIS FASHION WEEK, L’ORÉAL PARIS WILL HOST ITS PUBLIC RUNWAY SHOW AT THE EIFFEL TOWER, IN CELEBRATION OF WOMEN’S EMPOWERMENT In the heart of the world’s fashion capital, the esplanade of the iconic “Iron Lady” will set the stage for a spectacular tribute to women’s empowerment – the first major event ever hosted at this monumental site. Paris, France, 26th September 2023 - L’Oréal Paris invites the public to celebrate women’s empowerment, inclusion, and sisterhood on the esplanade of the Eiffel Tower, welcoming the brand’s family of spokespeople who will unite to make a feminine and feminist statement. Under one of the world’s most iconic landmarks, the show will reaffirm its tradition of bringing L’Oréal Paris’ unique vision to the most famous sites in Paris. This meaningful event, which shares inspiration and creative excellence with consumers around the world, will be open to all and broadcasted live on Instagram, on the brand’s websites, and, for the first time, on Roblox. For the sixth time since 2017, Le Deìfileì “Walk Your Worth” will celebrate sisterhood, as well as the synergy between state-of-the-art beauty expertise and fashion. The brand’s diverse and inclusive line-up of international spokespeople walking in the show will include Marie Bochet, Cindy Bruna, Camila Cabello, Nikolaj Coster-Waldau, Viola Davis, Elle Fanning, Luma Grothe, Kendall Jenner, Liya Kebede, Katherine Langford, Eva Longoria, Andie MacDowell, Helen Mirren, Aja Naomi King, Soo Joo Park, Aishwarya Rai, and Yseult. Alongside these international ambassadors, L’Oreal Paris’s cause ambassador, Navya Nanda will also be walking the ramp. This will mark her debut in the Paris Fashion Week. Earlier this year, the young philanthropist joined hands with L’Oreal Paris to support them for their cause initiative – Stand Up Against Street Harassment. Commenting on the occasion, Pankaj Sharma, Director CPD (Consumer Products Division) at L’Oréal India said, “Paris Fashion Week represents a significant milestone in the beauty industry, showcasing the exceptional craftsmanship, innovation and skill that drives our field towards continuous advancement. Moreover, it serves as a celebration of women in their various stages of success. As a prominent beauty brand that has consistently championed the cause of women empowerment, L’Oreal Paris aspires to inspire women to embrace their unique identities and revel in their inherent value.” L'Oreal Paris India has formed an exclusive partnership with Myntra for the Paris Fashion Week, with the aim to offer the finest global beauty products to the Indian consumer market.