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Delhi, September 28, 2023– Supertails, a tech-enabled pet-care startup committed to simplifying pet-parenting journeys in India, conducted a survey titled "Pawrents 2.0," shedding light on the state of pet healthcare in India. The evolving pet parenting landscape in India has now fueled remarkable growth in pet healthcare. India is home to over 32 million pets, and the Indian pet healthcare industry is expected to grow at a CAGR of 3.17%, with the potential to reach up to INR 7000 crore. However, the country boasts only 5,000-7,000 companion veterinarians, resulting in a ratio of just one vet for every 5,000 pets. This significant gap in the ratio underscored the essential role of tele-consultations in bridging this gap. It will help people gain access to expert veterinarians for their furr babies. The growing awareness of Indian pet parents has led to increased demand for specialized services and a surge in veterinary clinics and pet insurance offerings. The survey received data from over 400 pet parents, and the results revealed that 50% of Indian pet parents have an inclination towards online vet consultations due to convenience and accessibility they offer. The report emphasizes the pet care challenges faced by India’s pet-parenting community and the significance of online veterinary health consultations. A Call for Improved Access to Online Consultations 38% Indian pet parents are not satisfied with the current veterinary consultations and are continuously looking for alternative choices to provide better care for their fur babies. With the number of GenZ pet parents consistently rising in India, online avenues for pet consultations have opened up giving pet parents easy access to veterinary services. However, only 16% pet parents in India avail online veterinary consultations at the moment. This number is set to rise in the future as 51% pet parents from Tier I cities expressed the desire to use online veterinary consultations, along with 33% pet parents from Tier 2 and 3 cities. This emphasizes the growing demand for convenient and cost-effective online consultation options, particularly in Tier I cities. Aman Tekriwal, co-founder, Supertails, emphasized the importance of these findings, stating, "The insights from this survey shed light on the challenges faced by India’s pet-parenting community, particularly those seeking healthcare for their pets. It is evident that pawrents often encounter difficulties due to limited resources. Even though there are online services available for pet healthcare, many pawrents are unaware of them and hence feel the inadequacy of Pet Healthcare in India. This survey reveals the importance of creating awareness on online veterinary consultations and pet healthcare as there is a huge scope for pet care brands to solve for the issues being faced by pet parents in India."