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Croma Unboxed: Decodes key consumer shopping trends and insights on iPhone and more! ~Croma reveals interesting consumer trends with iPhone Unboxed since 2020~ ~Delhi emerges as the top city for iPhone enthusiasts in 2023~ ~Starlight White was the preferred color amongst the buyers of iPhone 13~ ~Croma experienced a 237% surge in sales of iPhones from 2021 to 2022~ ~Apple's remarkable growth: Exceeding 10-fold increase in Watches, Tablets, and MacBooks categories~ National, 11th September 2023: Croma announces iPhone Unboxed – a collection of unique insights that showcase the rapidly evolving tastes and preferences across the consumer spectrum from 2020. It highlights the growing popularity of the iPhone as it is one of the biggest global success stories in the smartphone industry. The iPhone Unboxed findings by Croma are based on the purchase patterns of Croma consumers throughout the year and close observations of post-purchase usage trends. The iPhone unboxed not only gives the highlights of the past few years but also sets the tone ahead of Apple's forthcoming event on September 12th. Delhi emerges as the top city for iPhone enthusiasts in 2023 to date, boasting a remarkable 182% more iPhone purchases than the second-ranking city, Mumbai. Delhi witnessed an impressive 47% growth in iPhone sales from 2020 to 2021 and an astounding 106% growth from 2021 to 2022. Meanwhile, Mumbai, while second in iPhone purchases, experienced a significant iPhone wave, with over a tenfold increase in 2022. Following closely are Pune, Bengaluru, and Hyderabad, with growth percentages of 198%, 221%, and 132%, respectively, from 2021 to 2022. Given Croma’s extensive reach of over 390+ offline stores, going beyond the bustling metros and into the heartlands of India, cities such as Surat, Baroda, Lucknow, Faridabad, Coimbatore, Indore, Nashik, and Vizag are experiencing a phenomenal increase in iPhone sales. These cities have witnessed an incredible growth rate of more than 10-fold, signifying a radical shift in the accessibility of iPhones to a more extensive customer base in India.