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cid:image001.jpg@01D9F201.18829380 Eveready says "Khelenge Toh Sikhenge" to unveil their New and Improved Ultima Alkaline Battery Range - - The campaign spotlights how children learn important values and lessons through non-stop play with battery-powered toys. - - Demonstrates 400% more power of Ultima range that empowers non-stop play with battery powered toys. - - With Anti-Leak Turbolock Technology, these eco-friendly batteries are devoid of Mercury, Lead, and Cadmium, and are aligned with Eveready's commitment to environmental responsibility. New Delhi, 28th September, 2023: Eveready Industries India Ltd (EIIL), India's No. 1 Battery Brand, with more than 50% market share in the battery category, has introduced their new and improved range of Ultima Alkaline batteries. The brand has introduced their new range of Ultima batteries through a dynamic campaign ‘KhelengeTohSikhenge’. The campaign has been unveiled alongside a captivating TVC that showcases Ultima and Ultima Pro range of premium alkaline batteries with increased power and longevity. The new range comprises of the AA/AAA Eveready Ultima batteries, which present an impressive 400% longer-lasting claim, as well as the AA/AAA/D Eveready Ultima Pro, which boasts a remarkable 800% longer-lasting claim and is the most POWERFUL battery with Alkaline Technology. These batteries aim at delivering a consistent performance across a spectrum of modern devices and high-drain applications which have become more common in recent years such as toys, video games, smart remotes, wireless keyboard/mouse setups, trimmers, and medical equipment.