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Snapchat introduces new 'Groundbreaking' Lens

Get set to turn the floor into a lava pit or a serene body of water with the new world facing lens

Mumbai, India – February 20th, 2020: Snap Inc. (NYSE: SNAP) today announced the rollout of the latest “groundbreaking” (pun intended!) world-facing Lens that transforms the ground in your Snapchat camera with a series of effects.

Snap is releasing the next evolution ground segmentation Lenses that can recognise and transform the ground in your Snapchat camera’s view in real time -- turning your world into a lava pit or a serene body of water. This AR experience is powered by machine learning models to understand the geometry and semantics of the world, creating an experience that changes your surroundings. Ground segmentation Lenses are a natural evolution for Snap in understanding what the camera can see and helping our community share stories with their friends in ways that haven't been possible before. Snap built these Lenses via an internal version of its AR platform tool Lens Studio, which now allows teams throughout Snap to iterate and find new, creative use cases and experiences that this technology can power.

Over 75% of our community engages with augmented reality every day on average (Q4 Earnings). In 2017, Snapchat introduced world-facing Lenses as a way to add your own creativity to the world around you and express yourself with your friends. Over the past two years, world Lenses have evolved from “placing” a character or object in the world seen through the Snapchat camera, to turning the sky into the sea or transforming the world’s most iconic landmarks -- all to help our community augment the space around them and learn about the world. At the same time, Snap has also continued to innovate and push the boundaries of what’s possible with a mobile camera - through Lenses powered by machine learning, such as the Baby and Time Machine Lenses. 

Images and Assets to be accessed here.

How to: 

·       Open Snapchat for iOS or Android 

·       Tap the camera screen to open the Lens Carousel (Double tap the screen or tap the “switch” button in the upper right hand corner if you need to switch to world-facing view) 

·       Swipe through the Lens Carousel to find “Floor is Water” and “Floor is Lava” Lenses 

Tap or hold 🔘 to capture the Snap!

About Snap Inc.

Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.