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OPPO Reno 10x Zoom gets overwhelming response; OPPO scales up production amid record demand

National, 26^thJune 2019 –OPPO, a leading global smartphone brand, is witnessing a huge surge in the demand for its recently launched OPPO Reno 10x Zoom. The company has scaled up the production capacity to better meet the demands of its customers and is steadfastly working on rushing more stocks.  The OPPO Reno 10x Zoom will soon be available across online and offline stores - a second chance for buyers who couldn’t get their hands on during the first sale. As a token of appreciation, OPPO is also extending attractive offers for all the customers wherein they can get cashback of Rs. 2500 at offline channels from 8^th July to 20^th July.

As locations and capacities for manufacturing of Reno series multiply, OPPO is now moving away from focusing its efforts on plant-level production planning. To address the needs of unique Indian customers, OPPO will adopt a demand-driven approach by aligning production, delivery and the entire sales channel to manage demand more efficiently. The OPPO Reno 10x Zoom (8+256 GB) variant will be back in stock online and OPPO authorized offline stores.

OPPO Reno series comprise of flagship devices that offer a design with natural sleek and feature a seamless silhouette with a smooth surface at the back for a premium look. The OPPO Reno 10x Zoom (8+256 GB) is priced at INR 49,990, and the 6+128 GB variant is priced at INR 39,990. Available in two stellar colors– Ocean Green and Jet Black, the smartphones feature a triple rear camera which supports 10x Hybrid Zoom technology along with the world’s first periscope telephoto lens. The Reno series stands out with its first-of-its-kind shark-fin rising camera, which takes 0.8 seconds to rise for capturing flawless selfies. Powered by a Qualcomm Snapdragon 855 processor with Hyperboost 2.0, the smartphone is built for an immersive and smooth gaming experience. The smartphone also supports VOOC 3.0 flash charge and is backed by a massive 4065 mAh battery.

About OPPO

OPPO is a leading global smartphone brand, dedicated to providing products infused with art and innovative technology. Based on the brand elements of young, trend-setting and beauty, OPPO brings consumers superior experience of digital life through internet-optimized products that offer best in class services. The brand started the era of Selfie beautification and has set itself apart by introducing the motorized rotating camera, the Ultra HD feature, 5x Dual Camera Zoom technology. OPPO's Selfie Expert F series launched in 2016 drove a Selfie trend in the smartphone industry. In 2017, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. With more than 200 million consumers, OPPO’s business has covered 40 countries and regions with 400,000 stores and has 4 R&D centers worldwide, providing excellent smartphone photography experience young people around the world. In 2018, with the launch of Find X, OPPO introduced panoramic arc design with a screen ratio of 93.8%, the largest screen-to-body ratio in the mobile phone market today. In addition to this, OPPO recently introduced SuperVOOC flash charging technology with the launch of R17 PRO and strengthened its commitment to India by setting up an R&D center in Hyderabad with a focus on enhancing the smartphone ecosystem in India.