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&TV presents Sairat’s first television adaptation Jaat Na Poocho Prem Ki

highlighting inter-caste love

~ Starring Kinshuk Vaidya and Pranali Rathod as the lead pair, the show premieres on 18th June

2019 and will air every Monday to Friday at 8 pm only on &TV ~

~ The cast urges &TV loyalists, viewers and fans to subscribe to the Zee Family Pack so that they

can enjoy the show ~

Mumbai, 11th June 2019: We divide ourselves amongst caste, creed, culture and countries but what

remains undivided is love. It is all encompassing and has surmounted various obstacles of age,

gender, distance but has yet to breakdown the shackles of caste. A television adaptation of the

blockbuster film Sairat, &TV is all set to present a new romantic social drama titled Jaat Na Poocho

Prem Ki. Jointly produced by Shaika Telefilms and Cockcrow Entertainment, the show narrates a

riveting love saga deeply embedded in a strongly rooted caste system. Jaat Na Poocho Prem Ki

brings forth a fresh pairing between popular television artist Kinshuk Vaidya and debutant Pranali

Rathod. Essaying yet again a powerful negative role will be veteran actor Sai Ballal. Set to premiere

from 18th June 2019, the new fictional property will air every Monday to Friday at 8 pm only on

&TV.

 Unfolding against the rural backdrop of Ghazipur, Uttar Pradesh, Jaat Na Poocho Prem Ki is a tale of

forbidden love. It traces the journey of a young couple Badal and Suman belonging to different

castes who fight for their love against the oppressive caste system prevalent in their society and

family. Pursuing the hopes and struggles of these two lovers, the romantic drama attempts to

gently highlight the harsh realities of casteism that continue to oppress lovers and people even

Speaking about essaying a diverse character on screen, television actor Kinshuk Vaidya said, “I feel

overwhelmed to be a part of Jaat Na Poocho Prem Ki that has been adapted from a cinematic jewel

like Sairat. My character Badal is a simple young boy who has grown up dealing with the issue of

caste difference all his life. But this grave reality is actualised when he falls in love with girl named

Suman who belongs to a caste that is different from his. I am thankful to &TV and the producers for

giving me this opportunity. I have always wished to bring a diversity in my roles, and I hope the

viewers find this new character as interesting as I do.”

“I urge my fans and viewers to please tune in to Jaat Na Poocho Prem Ki by subscribing to the Zee

bouquet of channels as per the new TRAI mandate. After all, Zee is the No. 1 network for family

entertainment, a one-stop-shop with programmes of interest for every member of the family. So, to

continue enjoying our show on &TV, please buy the Zee Family Pack - Hindi SD/HD today by choosing

the ZEE HSM Bouquet,” he added.

Talking about making her debut on the small screen, Pranali Rathod said, “I couldn't have asked for a

better start to my television journey than Jaat Na Poocho Prem Ki. I am so grateful to &TV and the

producers for the same. My character Suman is a young, adventurous and modern girl who has

grown up in luxury but believes in staying grounded with all the traditional values imbibed in her. She

happens to fall in love with a boy who belongs to a different caste than the one she comes from.

Inspite of facing high family resistance, her love stays true and she is not afraid of the consequences

they might face. They don’t want to run away from the truth but want to fight to change the mind-

set of those around them.”

The soulful title track of Sairat, Sairat Zaala Ji stirred millions of hearts with its melodious tunes and

impactful orchestral touches originally composed by the duo Ajay- Atul. Jaat Na Poocho Prem Ki will

present a Hindi rendition of this song that will serve as the show’s title track sung by Yasser Desai

and Aishwariya Pandit which will be available across music streaming platforms in India.

Link:

https://www.youtube.com/watch?v=spo-TtqGL04

Watch this new love story unfold starting June 18th,

every Monday to Friday at 08:00 PM only on &TV!

About &TV:

Launched in 2015, &TV is the flagship Hindi GEC of the ‘&’ bouquet of channels from Zee Entertainment

Enterprises Limited (ZEEL), a global media and entertainment company. Staying true to the personification of

the Ampersand, &TV’s brand philosophy ‘Hai Khaas Har Andaaz’ celebrates the multiple personas of today’s

Indian as they actualize the various ‘&s’ in their life. The channel’s content is designed in sync with its core

proposition, offering diversified content and unified viewing experience. Some of its unique offerings include

popular shows like Bhabhiji Ghar Par Hain, Paramavatar Shri Krishna, Meri Hanikarak Biwi, Laal Ishq and Happu

Ki Ultan Paltan amongst others. &TV is available in SD and HD across all Cable and DTH platforms and enjoys a

leading presence in international markets including Asia Pacific, Europe, the Middle East and Americas. Viewed

by the urban and premium audience, &TV is fast gaining popularity across territories.

Stay tuned to &TV shows on ZEE5 and our social media platforms like Twitter - @AndTVOfficial; Facebook – AndTVOfficial and Instagram – andtvofficial.

To ensure you do not miss out on your favorite & TV shows, choose the Zee Family Pack that includes & TV

alongside 23 other top channels of the Zee Network that cater to the daily entertainment needs of your entire