On Behalf of Dubai Tourism, we write to you on the exciting launch of the third edition of our global campaign – BeMyGuest 3.0 with Shah Rukh Khan. Running for the third time, this award winning campaign features Bollywood megastar Shah Rukh Khan taking Dubai to the world once again in a dramatically unexpected adventure-series, unlike any other. Part of the global campaign #BeMyGuest features a series of films across social media and online platforms, highlighting Dubai’s iconic locations and sites.
This year, #BeMyGuest by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) adopts a revolutionary new style in its approach to providing audiences even more compelling reasons to visit and revisit Dubai with friends and family from across the globe. Throughout the campaign Shah Rukh lives his Indiana Jones moments, reaching out to his fans across the world, seeking their help in solving clues, and inviting them to find what other fantastic experience awaits them, only in Dubai. Each episode of the mystery – fantasy-entertainment laden series ladders on to a dramatic culmination in Episode 6 – an absolute ‘not-to-be-missed’ grand finale – by the superstar’s own admission.
We would like to extend to you the first of 6 main films that are going live today which essentially launches the treasure hunt with Shah Rukh Khan. Attached is the first film to the campaign which holds a significant clue to an iconic location. There’s much to be won on social and digital platforms for consumers! \
Video on Shah Rukh Khan’s Instagram
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