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Borosil Celebrates #FirstValentine

New Delhi, 12 February 2019: Borosil, one of India’s leading consumer products brands is celebrating this Valentine’s Day, the first since the decriminalisation of Section 377, by showing their support for the LGBT community. With the historic ruling made by the Supreme Court last year, India took a significant step towards giving its people the freedom to express their love without fear.  Which is why, this year, Borosil decided to help spread the message of ‘love is love’ by telling a story of a real couple that’s both honest and heartfelt.

This story, told through a film, makes viewers realise how Valentine’s Day, a cliched symbol of love for most, could hold a completely different meaning for those whose love had been deemed ‘unnatural’ by the law for centuries. Thus, for those who have asserted their right to love after a long and hard fight, this Valentine’s Day becomes that much more special. For it is no more just a cliché but a symbol and a celebration of all love being love.

Wetransfer link: https://we.tl/t-55tCUhWNsu

“We at Borosil have always believed in having a positive impact as a brand that belongs to and relates to all. The Decriminalisation of Section 377 was a big milestone for India as a country and its citizens. We are celebrating this victory of universal love this Valentine’s Day.” says, Ms. Priyanka Kheruka, Head of Brand, Borosil.

Traditionally a brand that has connected with households across a diaspora of demographics via its communication, Borosil breaks the mold with this film. With this initiative, the brand takes its messaging into a more relevant and inclusive space by staying true to the values of equality and diversity. 

About Borosil Glass Works Ltd.

Borosil is one of India's leading consumer products brand. The company was founded in 1962 and emerged as the market leader for laboratory glassware and consumer glassware in India over the years. Borosil has now expanded its consumer offering from its core glassware range to include opal-ware dinner sets (sold under the brand name - Larah), kitchen appliances, storage products, glass lunch boxes and stainless steel vacuum insulated flasks & bottles. With increasing concerns around the health and environmental implications of plastic, Borosil is rapidly growing its range to provide consumers with convenient, safe and healthy alternatives, such as its revolutionary glass lunch box.

Additionally, as the market leader in laboratory glassware, Borosil supplies its products to all leading R&D laboratories and pharmaceutical companies, and scientific, health and educational institutions.

Borosil has recently launched LabQuest, which designs and manufactures cutting edge lab instruments. Borosil's subsidiary, Gujarat Borosil Ltd is India’s first and only manufacturer of Solar Glass.