Himalaya Purifying Neem Scrub releases its new TVC with a relevant message of
being “Tough on Blackheads, Gentle on Skin”
The TVC drives awareness on the use of face scrubs to get rid of tough blackheads
Watch the TVC here:https://www.youtube.com/watch?
Bangalore, February 5th, 2019: The Himalaya Drug Company–India’s leading wellness company–in its new commercial for Himalaya Purifying Neem Scrub, addresses the consumer apprehension of face scrubs being harsh on the skin, and brings it as a gentle solution to tackle tough blackheads. The brand message conveyed through the commercial is ‘Tough on Blackheads, Gentle on Skin’.
Rahul Panchal, General Manager, Marketing–Face Cleansing, Consumer Products Division, The Himalaya Drug Company, said, “Today’s consumer is quite aware about her grooming needs. She knows her skin concerns and is constantly on the lookout for effective solutions. Blackhead as a concern is acknowledged but not addressed. The commercial is based on the consumer insight that one of the biggest barriers in the usage of face scrubs is harshness associated with the products. Consumers are apprehensive to try out scrubs, since they fear that any abrasive reaction may harm their skin. They are especially worried about blackheads, and seek products that are gentle, safe, and effective”.
Himalaya Purifying Neem Scrub is tough on blackheads but gentle on the skin. It is made by adding tiny granules of Apricot in a rich and creamy paste of natural Neem. Apricot granules remove the blackheads that have settled in your skin, while Neem soothes the skin.
Conceptualized by SoHo Square, the highlight of the TVC is that Himalaya Purifying Neem Scrub has a gentle, yet effective solution for blackheads and dead skin cells, which makes the skin soft, moisturized, and clear.
Ravi Kumar Cherussola, Creative Director - SoHo Square, said, “The common notion is that scrubs can be harsh on the skin and hence it shouldn’t be used often. Our objective through the commercial was to highlight the ingredients and properties of the Himalaya Purifying Neem Scrub that would convey the USPs of the ingredients and augment trust towards the product. Hence, we came up with a simple message highlighting the strengths of the product”.
Himalaya Purifying Neem Scrub is available athttps://www.himalayawellness.
Campaign details:
Title: Himalaya Purifying Neem Scrub, Tough on blackheads, Gentle on skin
Client: The Himalaya Drug Company
Agency: SoHo Square
Brand Planning: Siddharth Roy, Malini Menon
Creative: Ravi Kumar Cherussola, Sahul Wonamali
Account management: Anoop Ancil, Dhwani Nagrani
Production house: Bubblewrap Films
Director: Jaydeep Sarkar
About The Himalaya Drug Company:
In 1930, a young visionary by the name of Mr. M. Manal foresaw the benefits of herbal remedies while riding through the forests of Burma. After diligently researching the science of the traditional field of Ayurveda, he decided to dedicate his life creating products that would improve millions of lives across the world. Today, with a history spanning more than eight decades in herbal research, Himalaya has positioned itself as a brand that cares about not only enriching people’s lives but also the environment. With their ‘head-to-heel’ range of products, Himalaya aims to provide a holistic solution to everyday ailments that affect our bodies.
Seeped in a legacy of researching nature, Himalaya has successfully been able to harness the science of Ayurveda through cutting-edge research to become a brand that is safe, gentle and trustworthy.
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