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NEHA DHUPIA, SOHA ALI KHAN, ANGAD BEDI AND MANY MORE TAKE TO SOCIAL MEDIA TO LAUD SONS#SHARETHELOAD CAMPAIGN BY ARIEL

Celebrities like Soha Ali Khan, Neha Dhupia, Angad Bedi, Anita Hassandani, Maria Goretti, Gul Panag and Mini Mathur have taken to social media to applaud the new Sons#ShareTheLoad campaign by Ariel India.

The 3^rd film of the #ShareTheLoad movement which began in 2015 raises yet another relevant question- Are we teaching our sons what we are teaching our daughters? Urging mothers to be the changemakers of the society and hence relook at the way they raise their sons.

In the ad, a mother talking to her married daughter is shocked to learn that she has given up her job to deal with the increase in household chores. However, she soon realises that her son is a mirror image of her son- in-law (incapable of sharing the load) as he doesn't help around the house either - and focuses on correcting that.

Watch the Film here:https://www.youtube.com/watch?v=8QDlv8kfwIM&t=31s

Here is what some of them said:

Soha Ali Khan

"As mothers of this generation, it is our duty to take the first step and raise a generation of equals, for a balanced future," wrote Soha Ali Khan on Twitter while sharing the ad. Soha Ali Khan has a 1-year-old daughter, Inaaya Naumi Kemmu.

Twitter Link: https://twitter.com/sakpataudi/status/1088375456708014088

Instagram link: https://www.instagram.com/p/BtA7PhiAgKI/?utm_source=ig_web_copy_link

Neha Dhupia and Angad Bedi

"I am constantly thinking about the kind of mother I want to be... Inequality within households still exists, but it can also be rectified. As mothers, it is on us to take the first step to correct this approach today, so that our children can be equal partners tomorrow!" she said on Instagram.

Neha Dhupia, who gave birth to daughter Mehr last year in November, also appreciated the message behind the ad.

"As a #newmom to Mehr, I urge mothers to rethink what they're teaching their sons and daughters, so they grow up to #ShareTheLoad," she wrote.

Instagram link: https://www.instagram.com/p/BtA2Qetnbai/?utm_source=ig_web_copy_link

Her husband Angad Bedi also shared the ad on Instagram, agreeing with wife Neha in saying that parents need raise kids in a more balanced way.

Instagram link: https://www.instagram.com/p/BtA2qbUl7d2/?utm_source=ig_web_copy_link

It's not just celebrities praising the message contained in the ad. Many on social media have also shared their thoughts on it too.

"This is simply amazing," wrote one person on Instagram. "A great thought," said another.

Anita Hassanandanihttps://www.instagram.com/p/BtA3RZIA0cZ/?utm_source=ig_web_copy_link

Maria Goretti  https://www.instagram.com/p/BtBAJICg5oJ/?utm_source=ig_web_copy_link

Mini Mathur https://www.instagram.com/p/BtA9n_kHlFR/?utm_source=ig_web_copy_link