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draws curtain on 2018 in a khaas andaaz

The year 2018, opened doors of endless opportunities for makers to experiment with content. The revolution in consumption patterns not just challenged the Hindi GEC’s but inspired them to re-invent themselves and present refreshed identities. While supernatural ruled the roost this year, progressive concepts and live reality remained at the top of the list. From launching its first Live reality show for kids to introducing supernatural in a new style, &TV presented its khaas andaaz with not one but many pieces of content that were rolled out. Before we step into another year full of opportunities, let’s have a look at the year gone by…

What was khaas?

Having entertained the audience for 3 years with exciting content and characters, &TV presented a new channel ideology in the most khaas manner. Saluting the spirit of every Indian who dons multiple personas, while also paying an ode to their desire to keep adding an ‘&’ to their lives, the channel presented a new campaign, ‘Hain Khaas Har Andaaz’. With this aspect of the new &dian, &TV introduced a refreshed show line up along with a brand film depicting its core proposition.

About big faces on small screen…

From bringing the world’s favourite Punjabi pop sensation on a Live reality show, to introducing the modern-day mother-in-law with a Bollywood veteran; 2018 was a year of television debuts for &TV and a comeback on the medium for others. While the High rated Gabru Guru Randhawa spread his charm as a debut judge, the melodious voice and sassy singer Neha Bhasin also made her entry as a judge with Love Me India. Veteran actress Jaya Prada swayed the audience with her flawless elegance, while attempting to change the stereotype around mothers-in-law with her debut show, Perfect Pati. Joining the debut league was the former Miss Universe and Bollywood actress Lara Dutta, who showcased dance ka naya andaaz on High Fever…Dance ka Naya Tevar. The evergreen year also saw the return of Makarand Deshpande on television after 20 long years with Vikram Betaal ki Rahasya Gaatha.

The Unconventional Saas (Perfect Pati)

Offering a fresh and contemporary concept, Perfect Pati aims to answer the most relevant yet much ignored question of whether an ideal son can also be a perfect husband. Challenging the stereotypical avatar of the Indian saas that is portrayed on television, the legendary Bollywood actress Jaya Prada (Rajyashree Rathod) made her small screen debut with this character.