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Aarey launches Aarey Bhushan, single toned milk fortified with Vitamin D Vitamin D protects against Osteoporosis, Osteomalacia, Diabetes in adults and Rickets among children Increase in bone related ailments noted over a decade across Mumbai Mumbai, 3rd July, 2018: Aarey Dairy, Worli, has launched Aarey Bhushan, a single toned milk fortified with Vitamin D to address widely prevalent micronutrient deficiency of Vitamin D2, which are known to cause several health problems, in Mumbai. About 87% of the population of Mumbai is deficient Vitamin D. To tackle this public health challenge, Aarey Dairy, Worli, is launching Aarey Bhushan, fortified with Vitamin D2. Per 100ml of serving of single fortified milk, Aarey Bhushan is expected to have a minimum level of 55 IU (IU=international unit) of Vitamin D2. Aarey Bhushan has been competitively priced at Rs. 40 per litre, which is more affordable compared to other single toned fortified milk available in the range of Rs. 42 to Rs. 43. Aarey Bhushan will be sold in 500ml packs, priced at Rs. 20. Mr. R.R. Jadhav, Dairy Development Commissioner, Government of Maharashtra, said, “With Tata Trusts, we are keen on providing nutrition security to the people of Mumbai. Since milk is one of the most commonly consumed products, fortifying it with Vitamin D will considerably help in addressing concerns of dietary deficiencies in the region. A healthier Mumbai will be the backbone of a healthier India.”