Knock your socks off! Virgin Atlantic launches custom Happy Socks® as they innovate airline amenities

Knock your socks off! Virgin Atlantic launches custom Happy Socks^® as they innovate airline amenities

·         Virgin Atlantic have collaborated with Happy Socks^® to create bespoke airline socks for its customers

·         100,000 socks will be given to Upper Class customers over the Summer period as a trial initiative as the airline innovates it customer amenities on-board

·         The bespoke socks, that come in two colours and an aircraft design, will also be available to purchase through Virgin Atlantic’s Retail Therapy on-board and online

New Delhi, 01 June 2018: Virgin Atlantic has collaborated with Happy Socks^® to design bespoke socks as a summer treat for its customers. The airline has worked closely with the fun sock company to create a special design, turning a standard amenity into something unexpected with a premium feel. The uniquely designed socks will be gifted to lucky Upper Class customers travelling on selected flights throughout the summer. Happy Socks^® are well-known around the world for their creative and fun designs, and the special Virgin Atlantic pairs are no different. The socks come in Virgin Atlantic colours of red or purple, with designs inspired by the love for travel.

The partnership with Happy Socks^® is the latest in a resurgence of exciting and innovative customer experience initiatives being introduced by the airline. This follows their recent partnerships with master pâtissière Eric Lanlard to create Mile-High Afternoon Tea, and esteemed scent designer Rachel Vosper to create a bespoke scent ‘AIR’, used the elevate the customer journey.

Daniel Kerzner, Vice President of Customer Experience at Virgin Atlantic, said: “We’re always looking for new ways to innovate and provide our customers with something unexpected in a uniquely Virgin way. Happy Socks^® are another piece of the Virgin Atlantic experience that our customers will love and want to take home. This is part of an exciting step-change in our plans to create more amazing memories for our customers with our special Virgin flair.”

Upper Class customers travelling on selected A330-200 routes will receive a complimentary pair of Happy Socks as part of their amenity kit, while customers in other cabins or travelling on different aircraft will be able to purchase them from Retail Therapy on-board and online. The socks are part of Virgin Atlantic’s plans to re-imagine standard airline amenities and provide customers with products they want to use again and again.

To order Happy Socks online for only £8, visit www.retailtherapyshopping.com. To book your next flight, visit www.virginatlantic.com.

About Virgin Atlantic

Virgin Atlantic was founded by entrepreneur Sir Richard Branson 34 years ago with innovation and customer service at its core. Today Virgin Atlantic carries 5.5 million customers annually, and was recently named the UK’s favourite long haul carrier by Skytrax, Best Transatlantic Airline at the British Travel Awards 2017 and one of the Top 5 Airlines in the World by Airline Ratings. Headquartered in London, Virgin Atlantic employs over 10,000 people worldwide and operates a fleet of 47 aircraft serving 25 destinations across four continents. Alongside joint venture partner Delta Air Lines they operate a leading transatlantic network - offering up to 38 flights per day between the UK and US with onward connections to over 200 US and international cities. In 2019 Virgin Atlantic will take delivery of their first Airbus A350-1000 aircraft - helping to transform the fleet into one of the quietest and most fuel efficient in the sky.

For more information visit: www.virginatlantic.com or via twitter @virginatlantic