Bata invites youth to ‘Come & Be Surprised’ through its new campaign featuring Kriti Sanon!
Bata’s new TVC flaunts new exciting designs from its fashionable Red Label Collection
New Delhi, May 25, 2018: Bata India, the European footwear brand is on a roll with the launch of its new campaign ‘Come & Be Surprised’ featuring Kriti Sanon, its brand ambassador. Over the past year, Bata has launched a slew of fashionable collections to attract younger audiences into its stores.
The ‘Come & Be Surprised’ TVC, conceptualized by Contract Advertising, featuring the vivacious Kriti Sanon shows her being pleasantly surprised with Bata’s new fashionable Red Label Collection at a store. The film starts with Kriti reminiscing about her childhood association with Bata school shoes. Something that most consumers can relate to. As the film progresses we see her form an altogether new relationship with the brand. This new campaign reflects Bata’s conscious strategy of presenting a new fashion-forward face for the trend conscious and young.
“The Red Label-Kriti Sanon 360 campaign is aimed at inviting younger consumers into the refreshed Bata stores to shop from our latest fashion-forward collections. Kriti being a strong youth role model will drive home the message that our new collections are chic and stylish. With this campaign, we invite all women and men to come & be surprised at their favorite Bata store,” said Anand Narang, Vice President – Marketing, Bata India, on the launch of the new campaign.
“Bata is an iconic brand, and I have been a big fan of Bata shoes since early childhood. However, this new fashion forward avatar of Bata is a fantastic surprise. There are so many pairs of shoes from the Red Label Collection that I have taken home because they are so chic and stylish. I am so excited to be able to promote these great looking and super comfortable shoes, which are available for both young women and men,” said brand ambassador Kriti Sanon while speaking about the campaign.
“We took a conscious decision not to use Kriti as a brand endorser but as a young consumer who is surprised to see Bata in an all new fashionable avatar. It was a bold step for an iconic brand like Bata to acknowledge current consumer perceptions and then come up with a campaign that convincingly changes the same in a bold and authentic manner,”said, Mr. Ashish Chakravarty – Chief Creative Officer, Contract Advertising India Pvt Ltd
Credits - Team Contract
Creative
Ashish Chakravarty
Mayur Hola
Vineet Mahajan
Madhumita Deb
Rupesh Sahay
Neha Sidhra
Sugato Roy
Planning
Jayanth Govindraj
Parul Budhiraja
Account Management
Subho Sengupta
Geetika Thakur
Dipti Sinha
About BATA
Bata has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most trusted name in branded footwear. It sells over 50 million pairs of footwear every year and serves to over 120,000 customers almost every day.
Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers to name a few. It retails in over 1,290 Bata stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India.
For more information on Bata India, please visit www.bata.in
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