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Richards Celebrates 'Happiness Month' – A Multi-Channel Campaign Culminating on International Day of Happiness Mumbai, 28th March 2025 – Morphy Richards, the iconic British brand synonymous with functionality, aesthetics and design excellence, has taken a step in bringing its brand philosophy, Happiness Engineered, to life by celebrating March as Happiness Month. This large-scale, multi-channel campaign strategically aligned with International Day of Happiness, reinforcing Morphy Richards’ commitment to creating products that spark joy in everyday moments. Commenting on the campaign, Devika Sachdev, Head of Advertising & Brand Management, Bajaj Electricals said: "At Morphy Richards, we believe happiness is more than just an emotion—it’s something that can be engineered into everyday life through thoughtful design and innovation, just like our products. With this campaign, we set out to create a 360-degree experience that brings joy to consumers in unexpected ways. The phenomenal response reaffirms our belief that every interaction with our brand can be a source of happiness." Watch the action here: https://www.instagram.com/reel/DHd9mlDtxe1/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Through a seamless integration of social media, on-ground activations, employee engagement, influencer partnerships, and PR amplification, the campaign was designed to be synonymous with a relevant topical day – a natural fit for the brand’s promise of Happiness Engineered. Happiness Jar: A Retail Activation that Resonated with Consumers: A Campaign Centrepiece In collaboration with a leading consumer durables retail chain, Morphy Richards engaged directly with consumers through a fun and heartfelt activation. The Happiness Jar—a simple yet powerful concept—invited customers to pick chits containing uplifting messages, exclusive brand merchandise, and product giveaways. Their spontaneous reactions were captured on camera, turning moments of surprise into shareable content that resonated across digital platforms. A Workplace Glow-Up: Bringing Happiness to the Office Going beyond conventional brand activations, Morphy Richards orchestrated a one-of-a-kind Workplace Glow-Up at a corporate office, transforming an ordinary workday into an unforgettable experience. Employees were treated to an exclusive Hair Styling Experience Like No Other, featuring a Grooming Station where personalised hair transformations were offered using Morphy Richards’ premium styling range. The day culminated in a Hair Styling Masterclass led by a hair styling expert, who shared the glamour industry’s best-kept secrets, demonstrated effortless everyday looks, and highlighted the brand’s latest range of personal grooming products that makes at-home styling a joyful experience.

Bollywood’s Classic "Ek Chalis Ki Last Local" Set for Global Sequel : The Film Director plans to Shoot in Chile

Bollywood’s Classic "Ek Chalis Ki Last Local" Set for Global Sequel : The Film Director plans to Shoot in Chile

The beloved genre breaking sleeper hit film ‘Ek Chalis Ki Last Local’, a dark comedy starring Abhay Deol, Nawazuddin Siddiqui and Neha Dhupia is finally poised for a long-awaited sequel with a twist: this time, the chaos unfolds not in Mumbai’s gritty local trains but against the stunning vistas of Chile. Director Sanjay Khanduri, who penned and helmed the original cult classic, confirmed plans for the follow-up, teasing a plot that’s “bigger, madder, and global.” The original film, made on a humble budget, became a surprise sensation, grossing silently revenues more than 20 times post release garnering over ₹72 crores till now across formats and amassing a dedicated fanbase of over 20 million. Its quirky funny narrative— a one-night misadventure of protagonist after missing Mumbai’s last local train—resonated globally, particularly in Latin America. Now, Khanduri plans to upend the premise: “This time missing the last ride not in Mumbai but in a foreign land—Chile’s surreal landscapes should a thrilling new dimension to the story,” he shared. Initially eyeing Morocco’s nightscapes, Khanduri after a five-day Chilean government’s hosted tour is now got captivated by the country’s cinematic diversity and is now planning to take the film there — from the Milky Way-lit Atacama Desert to Valparaiso’s colourful hill city and Santiago’s night pulse—he called Chile “a filmmaker’s dream.” “Unlike most Europeans, the people here resemble Indians, with sharp features, black hair and warm smiles. It’s an organic fit for Bollywood,” Khanduri quoted, praising Chile’s blend of natural grandeur and cosmopolitan energy. Chile’s ProChile agency orchestrated an elaborate tour for Khanduri and fellow Indian filmmakers, showcasing diverse locales ranging from : Viña Del Mar: A coastal gem with turquoise waters a city that looks like Monte Carlo. Valparaíso: A UNESCO-preserved port city with rainbow-colored houses and art graffiti filled streets, all on a huge hill by the blue sea. Atacama Desert: A stargazer’s paradise with extra-terrestrial looking landscapes and star filled clearest night sky of the world. Santiago: A bustling metropolis blending skyscrapers, clubs and French colonial charm with majestic snow-capped Andes mountains as backdrop. Khanduri continues that “The government has offered generous incentives, including tax rebates and logistical support, to welcome Bollywood filmmakers.. Chile wants to be India’s gateway to Latin America,”. Khanduri met with arts & culture ministers and local international producers like Fabúla productions (*A Fantastic Woman*) and Parox (*Narcos: Mexico*). Discussions cantered on blending Bollywood’s storytelling flair with Chile’s technical expertise for global platforms like Latin America’s Netflix and Amazon Prime. The sequel’s Chilean pivot isn’t coincidental. The original film ‘Ek Chalis…’ found unexpected fame in Mexico, won multiple awards there and Khanduri aims to deepen ties. “Chilean youth adore Bollywood music and dance— on meeting we were surprised when a few sang ‘Kya Hua Jo Laree Chooti’ to us!” he laughed, referencing the film’s chart-topping track that alone supposedly recouped the film’s budget. With the trend of re-releasing cult Bollywood classics gaining momentum, like ‘Satya’, Andaz Apna Apana’ fans are hopeful that ‘Ek Chalis Ki Last Local’ will return to theatres before its sequel hits the big screen. The film’s quirky plot, dark humor, and unique fast narrative had earned it a dedicated fan base upon release. “A re-release would reintroduce its brilliance to Gen Z” said one fan on X (formerly Twitter). Khanduri hasn’t ruled it out: “Let’s see — right now, script is being reloaded and Chile’s calling!” As Bollywood eyes global horizons, ‘Ek Chalis Ki Last Local - Reloaded’ could mark the dawn of a new Bollywood-Latin cinematic era.

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CINÉPOLIS USHERS IN A NEW ERA OF CINEMA WITH INDIA’S FIRST FUTURE-READY CINEMA AT AURUM SQUARE, NAVI MUMBAI National, 28th March 2025 – In a landmark move set to redefine the cinematic experience, Cinépolis India, the first international cinema exhibitor and a global leader in premium movie-going, proudly unveils India’s first Future-Ready Cinema at Aurum Square, Navi Mumbai. This cutting-edge multiplex is more than just a theatre; it’s a technological marvel, seamlessly blending next-gen projection, revolutionary sound systems, and an immersive ambiance to create the ultimate movie-watching experience. This four-screen multiplex is engineered to push the boundaries of visual and auditory excellence, promising bigger, brighter, and bolder storytelling. With Laser Projection 4K Technology, every frame bursts with unparalleled clarity, depth, and colour precision. Complementing this is Dolby 7.1 Surround Sound, which envelops audiences in a multi-dimensional auditory experience, making every scene pulse with lifelike intensity. Whether watching in 3D or 2D, viewers will be transported into the heart of the action, feeling every whisper, explosion, and musical crescendo like never before. Beyond the screen, the Future-Ready Cinema raises the bar for comfort, exclusivity, and convenience. With a total capacity of 1,018 seats, the multiplex offers a tiered luxury experience catering to every kind of moviegoer. Elite and Premium Seating elevate luxury with plush recliners, extra legroom, and ergonomic design for the ultimate indulgence. Executive and Normal Seating are thoughtfully designed to provide superior comfort and an uninterrupted viewing experience. Accessible Seating ensures a fully inclusive experience, with dedicated spaces allowing everyone to enjoy the magic of the big screen. Cinephiles can also look forward to an elevated F&B experience, featuring a next-gen food ordering system that ensures swift service without interruptions. The seamless in-seat delivery system allows moviegoers to enjoy gourmet offerings and classic cinema snacks without missing a single moment of the action. Speaking about the launch, Devang Sampat, Managing Director, Cinépolis India, said, “Our Future-Ready Cinema is not just a cinema; it’s an evolution. We are redefining what it means to watch a movie by seamlessly integrating cutting-edge technology, unmatched comfort, and world-class service. This is a step into the future, ensuring that audiences experience films the way they were meant to be seen—bold, immersive, and larger than life.” Speaking about Cinepolis’ collaboration with Aurum Square Srirang Athalye, Director, Aurum RealEstate Developers Ltd., said, "We at Aurum Square are thrilled to welcome Cinépolis and India's first ever Future-Ready Cinema, as both our brands share an unwavering commitment to innovation and exceptional customer experience. This partnership epitomizes our shared commitment to technological excellence and immersive experiences, as both Aurum Square and Cinépolis push boundaries through innovative design to redefine modern entertainment destinations."

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I aspire to buy a Chanel Bag: Sara Ali Khan Sara Ali Khan recently opened up managing money and aspiring to buy luxury goods. Speaking at the Times Now Summit 2025, co-presented by Dream Sports and powered by Pernod Ricard India, she said, " I'm frugal and I am aware and mindful about where I spend my money. I don’t enjoy spending frivolously, but splurging a little bit... why not? I love traveling, so I save money for that. Mujhe showsha for the sake of showsha nahi chahiye. Luxury goods bought just for the sake of it don’t appeal to me, but luxury with utility makes sense. I don’t have a Hermès bag; my mom has, and I borrow it. I aspire to buy a Chanel bag one day. But if you are comfortable in Zara, that’s great too! I don’t judge people; if you can afford it, why not?" Talking about her finances, Sara revealed something surprising: "I have learned pie - chhoti chhoti cheezein alag alag jagahon pe invest karni chahiye. My mom handles my money entirely. Even my GPay account is linked to her, and my OTPs come on her phone. I have to call her for approvals. I invest in real estate, the stock market, gold—the usual."

Shikhar Dhawan Opens Up About Love, Moving On, and His Mysterious New Connection*

*Shikhar Dhawan Opens Up About Love, Moving On, and His Mysterious New Connection*

Indian cricketer Shikhar Dhawan, known for his flamboyant strokes on the field and his charismatic personality off it, became the center of attention at the Times Now Summit 2025—but not just for his cricketing insights. While his interactions with former teammates delighted fans, it was his presence alongside a mystery woman that set social media abuzz. Identified as Sophie Shine from Ireland, the viral pictures and online chatter fueled speculation about Dhawan’s love life. The cricketer, who has been noticeably avoiding the topic, finally broke his silence when asked about moving on from his past relationship. In a candid and heartfelt response, Dhawan said, "Yes, I have moved on. I wouldn’t say I was unlucky in love—rather, my choices came from inexperience. But now, I have experience, and that will come in handy. It was a learning curve for me. There were good moments, there were bad moments, and I am grateful for all of them." As the conversation got more playful, Dhawan was asked the million-dollar question—is he ready to love again? With his signature smile, he quipped, "I am always in love!" Pressed further on whether he is seeing someone, Dhawan expertly dodged the question like a well-pitched bouncer. "See, I know how to dodge bouncers in cricket, and I know you’re throwing one at me now. But I won’t get caught!" he laughed, refusing to drop any names. When nudged with the Punjabi phrase, “Changi kudi hai?” (Is she a good girl?), Dhawan responded with a cryptic, "For the wise, a hint is enough." Despite multiple attempts to get a name out of him, the cricketer remained tight-lipped, playfully declaring, "The most beautiful girl in this room is my girlfriend. Now, you figure it out!" And when asked the big question—is there a wedding on the cards?—Dhawan remained unfazed. "When I feel like it, I’ll do it. What’s the rush?" he shrugged, before confirming that there is no wedding date fixed for now. As Dhawan continues to enjoy life on and off the field, his fans will undoubtedly keep speculating about the identity of his special someone. But one thing is certain—just like his cricket, Dhawan knows how to keep things exciting!

एस.एस. थमन ने आईपीएल 2025 के हैदराबाद उद्घाटन समारोह में एक अविस्मरणीय संगीतमय प्रस्तुति दी

एस.एस. थमन ने आईपीएल 2025 के हैदराबाद उद्घाटन समारोह में एक अविस्मरणीय संगीतमय प्रस्तुति दी या एस.एस. थमन के चार्टबस्टर्स ने आईपीएल 2025 हैदराबाद समारोह को एक संगीतमय उत्सव में बदल दिया

हैदराबाद के राजीव गांधी अंतर्राष्ट्रीय क्रिकेट स्टेडियम में उद्घाटन समारोह में एस.एस. थमन के मंच पर आने के साथ ही आईपीएल 2025 को लेकर चर्चा और बढ़ गई। अपनी खास हाई-एनर्जी बीट्स और चार्ट-टॉपिंग हिट्स के साथ, थमन ने एक ऐसा प्रदर्शन किया, जिससे भीड़ शुरू से अंत तक तालियाँ बजाती रही और उनके साथ गाती रही। उन्होंने गुंटूर करम के कुर्ची मदाथापेटी के साथ रात के लिए एकदम सही माहौल बनाया, जिसने स्टेडियम में तुरंत जोश भर दिया। थमन ने डाकु महाराज के दबिडी डिबिडी, गेम चेंजर के रा माचा माचा, भगवंत केसरी के टाइटल ट्रैक और प्रशंसकों के पसंदीदा जय बलैया सहित कई शानदार गानों के साथ सहजता से अपनी प्रस्तुति दी। जब उन्होंने फिल्म ओजी के गाने हंग्री चीता को पेश किया, तो स्टेडियम में जयकारे गूंज उठे। इस दौरान जीवंत दृश्य और एक शानदार माहौल देखने को मिला। इस अनुभव के बारे में अपने विचार साझा करते हुए, थमन ने कहा, "मैं हमेशा से क्रिकेट का बहुत बड़ा प्रशंसक रहा हूं, इसलिए हैदराबाद में आईपीएल 2025 के उद्घाटन समारोह में प्रदर्शन करना किसी अद्भुद अनुभव से कम नहीं था! भीड़ की ऊर्जा अविश्वसनीय थी, और यह एक ऐसा अनुभव है जिसे मैं कभी नहीं भूलूंगा। मैं वास्तव में आभारी हूं कि मुझे इतने भव्य मंच पर अपना संगीत साझा करने का मौका मिला"। हजारों प्रशंसकों के साथ गाते हुए और एड्रेनालाईन पंपिंग के साथ, उनके प्रदर्शन ने आने वाले सीज़न के लिए एकदम सही माहौल तैयार किया। आईपीएल 2025 का उद्घाटन समारोह पहले से ही एक तमाशा था और थमन ने सुनिश्चित किया कि उनका प्रदर्शन जीवन भर याद रखा जाएगा।

Gold Coast Films Sets the Stage for Social Creator of The Year (SCY) Awards Season 2

Gold Coast Films Sets the Stage for Social Creator of The Year (SCY) Awards Season 2 SCY Awards 2025 to be held in April in Sri Lanka 28th March 2025, Mumbai: Sunny Arora and Neeraj Mishra of Gold Coast Films have announced the much-awaited second season of the Social Creator of the Year (SCY) Awards 2025, set to take place in the culturally rich island nation of Sri Lanka in April 2025. The launch event, hosted at Shiloh, Andheri – Mumbai, was a star-studded affair, featuring some of the most prominent social media creators alongside an eclectic mix of celebrities, all eagerly anticipating the upcoming awards The gala launch buzzed with celebs like Arshi Khan, Vishal Singh, Arjan Bajwa, Sahil Anand, Mihir Ahuja, Aditi Sharma, Priyamvada Kant, Rohit Khandelwal, Samarthya Gupta, Sushant Khatri, Ashish Sharma, Jaswir Kaur, Sanaya Pithawala and Influencers like Miesha Iyer, Mehak Ghai, Pooja Mundhra, Shakti Singh, Giri Sawalkar, Vaibhav Arora, Somya Gupta, Prateik Jain, Sushant Khatri, Bigg Nerds, Harsh Rane, Disha Patil, Saumya Jaiswal, Urvi Shetty, Kashish Thakur, Ashish Bhatia, Kashish Ratnani, Piyush Khati, Shilpa Singh, Dhiraj Sanap, Dewangni & Divyansh present to root for the upcoming awards. Most of these Influencers are nominated for their specific genres and celebrities and friends were spotted cheering for them. With an in-depth experience in content ideation, curation, and production and a vast network of both celebrities and influencers, Gold Coast Films is known for its exclusive and engaging travel content for various brands. Co-Founded by Sunny Arora and Neeraj Mishra, GCF was an early entrant who believed in the digital age and the power of creator eco system. Today’s consumers spend more time engaging with digital content, social media has emerged as a powerful marketing tool. With longer shelf life, measurable results, and user-generated content (UGC) offering a variety of advertising opportunities, the Social Creator of the Year Awards was conceived to recognize and honor creators across various genres on an international platform. Following the success of SCY Awards Season 1 and Gold Coast Films’ recent collaboration with New York Fashion Week—where Indian D2C brands like Lino Perros & Uppercase were showcased, GCF is set to make Season 2 of SCY Awards even grander. The tranquil island country Sri Lanka hosted the debut season with a lot of warmth and grandeur, making it the first choice to host Season 2 as well. This season will be hosted at Cinnamon Life Colombo over a period of 4 days from 26th to 29th April 2025.