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Kalyan Jewellers’ Gudi Padwa Campaign with Pooja Sawant Celebrates Bonds Beyond Tradition National, 18th March, 2026: Kalyan Jewellers, one of India’s most trusted and globally recognized jewellery brands, welcomes Gudi Padwa with a poignant digital campaign featuring brand ambassador Pooja Sawant. The campaign beautifully captures the spirit of new beginnings and celebrates the evolving bonds that shape families and relationships over time. Gudi Padwa, one of the most auspicious festivals for Maharashtrians, marks a time of prosperity, renewal, and cherished traditions. Embracing the festive sentiment, the campaign tells a heartfelt story of how relationships within a family grow deeper with time, highlighting the journey of a sister-in-law who naturally becomes a sister through affection, shared moments, and growing closeness. The film unfolds through joyful preparations for the festival, as the women of the household come together to celebrate traditions, laughter, and togetherness. Adorned in Kalyan Jewellers’ exquisite gold collection, they share light-hearted moments and festive rituals that strengthen their bond. In a touching moment, the sister-in-law lovingly helps Pooja Sawant wear a traditional nose pin for the celebrations, an intimate gesture that symbolizes warmth, acceptance, and the quiet deepening of their relationship. The narrative culminates in the meaningful gifting of jewellery, portraying it as a timeless expression of love and connection that transcends traditional definitions of relationships. Rooted in heritage yet resonating with modern sensibilities, the campaign reflects Kalyan Jewellers’ commitment to celebrating traditions while embracing the evolving narratives of today’s families. Reinforcing its promise of trust and transparency, Kalyan Jewellers offers its signature 4-Level Assurance Certificate, ensuring customers receive purity certification, free lifetime maintenance, and transparent buy-back policies. As the Gudi rises to mark the beginning of a new year, Kalyan Jewellers celebrates the golden glow of relationships that grow stronger with time and honors the beautiful, unexpected bonds we nurture within our homes. Link to the digital campaign video: https://www.youtube.com/watch?v=pyU_N1wCyw0 For more information on the brand, its collections and offers, visit https://www.kalyanjewellers.net/ T&C Apply* About Kalyan Jewellers:

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AIR INDIA EXPRESS’ ‘INGLISH DICTIONARY’ SOARS WITH GRAND PRIX AND MULTIPLE METALS AT SPIKES ASIA 2026 The culturally rooted campaign celebrating India’s distinctive English continues its award-winning run across global creative platforms. 18-March-2026, National: Air India Express has brought home one of the region’s highest creative honours, winning a Grand Prix and two Silvers at the Spikes Asia Awards 2026 for its culturally iconic ‘Inglish Dictionary’ campaign, created in partnership with Juice (an Omnicom Group Company, and a division of TBWA). Recognised as the Asia-Pacific counterpart of the Cannes Lions International Festival of Creativity, Spikes Asia celebrates transformative creativity that shapes culture and pushes boundaries. This makes the wins even more meaningful for a campaign rooted deeply in India’s linguistic identity. A playful yet profound tribute to the vibrant, ever-evolving English spoken across the subcontinent, the Inglish Dictionary reimagines local expressions that have become staples of India’s everyday conversations. With its witty definitions and visually stunning Sohrai-inspired design language, the Inglish Dictionary struck a chord across demographics, garnering over 25 million downloads and digital impressions within months of being launched. The work continues its global momentum after making waves at the Cannes Lions International Festival of Creativity 2025, where it competed across categories such as Social Behaviour, Culture Engagement, Publication & Editorial Design, Books, Illustration, Copywriting and Art Direction. The recognition at Spikes Asia adds to the campaign’s growing list of global creative honours. The work previously won two Baby Elephants and one Blue Elephant at the Kyoorius Design Awards 2025, and a Gold for Copywriting and three Bronze Awards for Illustration Design, Writing for Design and Art Direction at The Drum Awards 2025. It has also been recognised by The One Club for Creativity (ONE Asia) 2025. Together, these recognitions reinforce Air India Express’ positioning as India’s most culturally engaged airline, celebrating authenticity, individuality, and the many ways India expresses itself. On the concept and success of the campaign, Siddhartha Butalia, Chief Marketing Officer, Air India Express, said, “The Inglish Dictionary is a cultural project curated as an extension of our brand proposition - celebrating diversity and inclusivity while reinforcing the spirit of exploration intrinsic to travel. The creative rendition incorporates indigenous art to bring to life the quirks of local linguistics. That it has captured the imagination of so many, reaffirms the belief that a distinctive expression of identity is a powerful differentiator juxtaposed against the mundaneness of conformity and prescriptive protocol.” Reflecting on the creative journey, Russell Barrett, Chief Creative Experience Officer, Juice (an Omnicom Group Company, and a division of TBWA) said, “The response to the Inglish Dictionary has been overwhelming and deeply affirming. It proves that when a brand speaks the language of its audience, the message resonates far more powerfully. The idea was to create something personal, playful, and instantly familiar, bringing people across the country together through a shared way of speaking.” Over the years, a multitude of Indian words have found their way into English dictionaries. They can be found lounging in their ‘pyjamas’ on ‘verandas’ of ‘bungalows’, sipping fruit ‘punch’ while chomping down a ‘chutney’ sandwich. But the Inglish dictionary is about the words that we have made distinctly ours. The kind that captures not just how we speak but how we think and live. Like “biscoot”, Biscuit’s chaotic desi cousin that disintegrates into a hot cup of tea when you least expect it or “one-by-two”, our ingenious way of sharing food at restaurants to magically split one dish and turn it into two. There’s “Foreign Return”, our label for non-resident Indians who return to the country, and “time pass” – anything done just to kill time. This dictionary is a guide to the nuances of the language spoken by the second-largest English-speaking nation in the world, transforming familiar words and phrases into a celebration of identity, humour and heritage.

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New Delhi, 17th March 2026: Innerwear brand Lux Cozi has rolled out a new digital campaign introducing Cozi Micro Modal, the latest addition to the Cozi luxury collection. Featuring brand ambassador Varun Dhawan, the campaign offers a candid glimpse into the making of the brand’s latest shoot. The film highlights the product’s key attributes including finest soft fabric, lightweight feel, stretchability, breathability and a perfect fit. Through behind the scenes moments from the set, the campaign reinforces the comfort led messaging with the line, “Pehenne mein mazza aayega.” Adding to this, Ashok Kumar Todi, Chairman, Lux Industries Ltd., said, “Lux Cozi has consistently evolved with changing consumer expectations while staying rooted in quality and innovation. The introduction of Cozi Micro Modal reflects our continued commitment to bringing globally benchmarked fabrics to the Indian innerwear market.” Commenting on the campaign, Saket Todi, Executive Director, Lux Industries Ltd., said, “With Cozi Micro Modal, we are introducing a next generation fabric designed to deliver exceptional softness, stretch and breathability for everyday comfort. The campaign reflects our continued focus on fabric innovation while strengthening our connect with today’s consumers through Varun Dhawan’s energy and relatability.” Released across social media platforms, the campaign aims to engage younger audiences while strengthening Lux Cozi’s positioning around innovation led comfort and premium innerwear experiences. About Lux Industries Ltd. Lux Industries Ltd. is one of India’s leading innerwear companies with a strong presence across men’s, women’s and kids’ segments. The company markets a wide portfolio of brands including Lux Cozi, Onn, Lux Mozzee, Lux Parker and Pynk. With a robust distribution network spanning across India and international markets, Lux Industries continues to focus on product innovation, fabric advancement and consumer centric design to deliver comfort, quality and value across its product portfolio. The company has built a strong legacy in the hosiery industry while continuously evolving to meet the preferences of modern consumers.

Find What Your Child Loves”: Akshay Kumar Shares a Message for Parents on Wheel of Fortune*

*“Find What Your Child Loves”: Akshay Kumar Shares a Message for Parents on Wheel of Fortune* *17 March 2026, Mumbai*: Akshay Kumar shared a thoughtful message for parents on Wheel of Fortune, urging them to recognise and support what their children truly enjoy. With contestants Khyati Roy, Meetu Taneja and Akash Sharma on the show, Akshay Kumar spoke about his childhood and how his father influenced him. He shared that his father was a wrestler and that conversations about martial arts, kushti and wrestling were common at home. Akshay said those early experiences later helped him in his career. Speaking about this, Akshay Kumar said, _“Mere ghar ke culture mein ye tha, mere father jo the wrestler the, toh mere culture mein tha martial arts ki baat karna, kushti ki baat karna, wrestling karna. Mere pitaji wrestlers ko jaante the, mujhe ladvaate the aur aaj wohi mere kaam mein aaya.”_ He also encouraged parents to notice what their children enjoy and support them in it. He said, _“Main ye kehna chahunga jitne bhi maa-baap hain, pata kariye ki aapka beta kis cheez mein interest rakhta hai. Kabhi kabhi hota hai koi padhai-likhai mein interested nahi hai, kisi aur cheez mein interest hai. Koshish kariye usko itna samajhiye ki beta ek education poori kar le, uske baad main tere saath hi hoon. Usko lekin chodiye mat jo woh chahta hai karna.”_ He added that children can have different interests, such as swimming, boxing, martial arts or quizzes and parents can help them continue with those interests. _“Kisi ko swimming ka shauk hai, kisi ko boxing ka shauk hai, kisi ko martial arts ka shauk hai, kisi ko quiz ka shauk hai. Us shauk ko hamesha maa-baap hi poora kar sakte hain.”_ The conversation highlighted how support from parents can help children follow what they enjoy. As episode highlighted that while the game tests luck and skill, it’s the moments of guidance, laughter, and meaningful conversation that make Wheel of Fortune India truly memorable. Watch of Wheel of Fortune India, every Monday to Friday at 9:00 PM only on Sony Entertainment Television and Sony LIV.

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UNIQLO India Announces Cricketer Jasprit Bumrah as the New Brand Endorser National, 16 March 2026 – Global apparel retailer UNIQLO today announces Indian cricket icon Jasprit Bumrah as its brand endorser in India. The partnership kicks off with the launch of a new campaign starring Jasprit that captures the essence of UNIQLO’s LifeWear philosophy - clothing designed to make everyday life better through simplicity, quality, and comfort. Press Release Image-AIRism Speaking about the new partnership, Jasprit Bumrah, said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with UNIQLO - the brand’s approach to everyday clothing feels like a natural extension to my personal style.” Link to Campaign Video - https://www.youtube.com/watch?v=-3wzgYH9Cus The 30-second campaign film captures Bumrah in relaxing everyday moments off the field, showing how the AIRism Oversized T-shirt fits into his daily routine. Drawing a quiet parallel with his journey as a fast bowler—shaped over time through consistency and instinct—the film reflects how the things that feel right gradually become part of our lives. With its ease, comfort, and effortless fit, AIRism is portrayed as the piece you find yourself returning to, day after day. “We are proud to partner with cricket world champion, Jasprit Bumrah and welcome him to the UNIQLO family,” said Nidhi Rastogi, Marketing Director, UNIQLO India. “His focus on excellence, authenticity and quiet confidence reflects the essence of UNIQLO’s LifeWear philosophy. We are excited to collaborate with someone who shares the same values and purpose as we do.” The campaign is now live across digital, social media, in-store displays, and outdoor platforms, with campaign imagery and the film launching alongside the announcement.

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Nawaz Modi Singhania & IAS Nidhi Choudhari Inaugurate Nandita Desai’s show The Painted Window Mumbai witnessed a memorable evening as multi-award-winning contemporary artist Nandita Desai inaugurated her fifth solo exhibition, The Painted Window, at Kamalnayan Bajaj Art Gallery, Nariman Point. Curated by Praful Satokar, the exhibition opened to an enthusiastic gathering of art lovers, eminent guests, and close friends of the artist. The inauguration was graced by fitness expert Nawaz Modi Singhania and IAS Nidhi Choudhari, who formally opened the exhibition and shared heartfelt reflections on Desai’s journey and the emotional power of her work. The evening was made even more special by the presence of distinguished guests including noted theatre personality Raell Padamsee, philanthropist Dr. Aneel Kashi Murarka, art lover Shekhar Sawant, artists Satyendra Rane, Sangeeta Babani, art collector Mr. Ajoykant Ruia, lensman Himanshu Sheth, among others. The Painted Window is a simple yet evocative idea: the window as a space of memory, reflection, and connection. Through nearly 50 artworks created on vintage and handcrafted windows, Desai transforms everyday architectural forms into poetic works of art that invite viewers to look both inward and outward. Sourced from abandoned or demolished homes and complemented by handcrafted pieces made with repurposed wood, these windows carry with them a quiet sense of history, intimacy, and renewal. Speaking at the inauguration, Nawaz Modi Singhania fondly recalled knowing Nandita from her college days at St. Xavier’s College, where Desai was her Ancient Indian Culture professor. She remembered her as a young and engaging teacher who brought even the most complex subjects vividly to life, making them enjoyable and accessible for her students. She also expressed her admiration for Desai’s artistic practice, describing the works as beautiful, alluring, and a reflection of her remarkable talent, while wishing her every success for the exhibition. Nidhi Choudhari reflected on the emotional and universal significance of windows, describing them as silent witnesses to life’s most personal and shared moments… from dreams and conversations to joy, longing, and memory. She noted that what makes Desai’s exhibition especially moving is its focus on windows from ordinary homes rather than ornate or grand structures, allowing the works to feel simple, familiar, and profoundly relatable. She observed that viewers may find echoes of their own lives in these pieces: a grandmother’s home, a childhood memory, or a quiet corner of their own past. Drawing from her childhood memories of moving homes and finding solace beside windows, Desai approaches these forms as metaphors for balance between one’s inner life and the world beyond. Her use of glass colours, natural oxide polishes, stains, varnishes, wax crayons, shellac, oils, acrylics, pastels, jute, and hemp reflects her longstanding affinity for natural materials and textured surfaces. The result is a body of work that feels both nostalgic and fresh… grounded in material history, yet alive with contemporary expression. Nandita Desai’s The Painted Window will be on view at Kamalnayan Bajaj Art Gallery, Bajaj Bhavan, Nariman Point, Mumbai, until 21 March 2026, daily from 11 am to 7 pm

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Sunil Pal, Producer Gaurav Mishra, Director Shripati Mishra, and Actors Ajit Pandit, Madhulagna Das, Attend "Love and Ghost" Trailer Launch

Mumbai: Amidst the prevailing trend of horror films in Bollywood, another romantic horror movie—titled "Love and Ghost"—is set to arrive soon. The powerful trailer for this film, directed by Shripati Mishra and produced by Gaurav Mishra, was grandly launched at the IMPPA Theatre in Mumbai, where comedian Sunil Pal was present as the chief guest. Also in attendance at the event were the film's lead actor, Ajeet Pandit, and actresses Madhulagna Das and Urmila Sharma. Chief Guest Sunil Pal expressed his appreciation for the film's trailer and extended his best wishes to the entire team for the movie's success. He remarked that he shares a deep friendship with Director Shripati Mishra, noting that he is as fine a human being as he is a director. Director Shripati Mishra stated, "We created this film inspired from various horror stories. The entire movie was shot in Dehradun, Uttarakhand. I place great emphasis on selecting excellent locations for my films; hence, we chose to film this project amidst the scenic valleys of Dehradun. I always strive to do something unique, and this film, too, stands apart from other horror movies. I have been associated with the industry for 25 to 30 years, and all that accumulated experience proved invaluable during this project. The biggest challenge in making a horror film is the significant amount of time required for VFX work." Ehsan Khan plays a pivotal role in the film as a *Tantric* (occult practitioner). The movie features two songs, and all the cast members have acted with immense hard work and dedication. "The shooting continued until 3:00 AM." The film's protagonist, Ajeet Pandit, stated that everyone involved worked extremely hard to create this movie. "My character is such that you will find yourself feeling both affection and anger towards him at different times. At moments, he will appear to be in the right, while at others, he will seem to be in the wrong. That is precisely the unique essence of this character. The film features suspense, thrills, and even a ghost; I am hopeful that, just as the trailer has been well-received, the film itself will be appreciated by audiences in theaters." Madhulagna Das, an actress who has worked in numerous South Indian films, considers herself very fortunate to be a part of this Bollywood production. She expressed her gratitude to the producer and director for selecting her for this role. "We shot several scenes underwater, as well as some amidst mountains and rocky terrain—sequences that proved to be extremely challenging. I hope the audience enjoys the film." Actress Urmila Sharma plays the role of the female lead's mother. She thoroughly enjoyed her time shooting in Dehradun. Producer Gaurav Mishra presents *Love & Ghost* under the banner of Rudraksh Movies & Entertainment. He mentioned that he has harbored a keen interest in film production for quite some time. "When writer-director Shripathi Mishra narrated the concept to me, I was instantly captivated and immediately set about bringing it to life. I was introduced to the director through our lead actress, Madhulagna Das. We are also currently collaborating with him on another film titled *Asli Chehra*, which he is directing as well." Produced under the banner of Ratna Shri Films in association with B.L. Films & TV Production, *Love & Ghost* is produced by Gaurav Mishra, Anant Singh, Kshatrapati Mishra, and Praddep Siingh. The film's crew includes Executive Producers Shiv Narayan Rawat and Chandra Mohan Pandey; Music Composer Keshav Anand; Lyricist Varsha Saxena; Line Producer Sanjay Maithani; DOP Umesh Chand Rai; and Action Director Irfan Khan. The cast features Ajeet Pandit, Madhulagna Das, Ehsan Khan, Urmila Sharma, Mohit Pandey, Kaushal Sharma, Shiv Narayan Rawat, and Kuldeep Aswal. The film is slated for release in theaters very soon.