Wednesday, March 4, 2026
Post
&TV
To Celebrate Women’s Day with ‘Selfie Lo. Shine Karo. Star Ban Jaao!’
Initiative in Lucknow featuring Shilpa Shinde
~Empowering women with a platform to
be seen, celebrated, and telecast—an opportunity of a lifetime~
National,
March 2026: &TV
continues to champion stories that reflect the spirit, confidence, and
individuality of everyday women by taking its narrative beyond the screen this
Women’s Day with a powerful on-ground initiative at a very known mall in Lucknow
(7th–8th March). More than a celebration, this initiative is a reflection
of the channel’s commitment to empowering women by giving them visibility and a
platform to shine. Adding star presence to the celebration, Shilpa Shinde,
beloved as Angoori Bhabi from Bhabiji Ghar Par Hain! 2.0, will
attend the event on 8th March, interacting with participants and amplifying the
spirit of the initiative.
Taking
this thought forward, &TV celebrates Women’s Day with “Selfie Lo. Shine
Karo. Star Ban Jaao!”—an engaging, feel-good opportunity designed to
encourage women to participate and celebrate themselves. As part of the
activation, women can click selfies at the specially curated installation and
tag &TV, turning a simple moment into a chance to shine. Select
participants will get an opportunity to meet Shilpa Shinde on 8th March, and
one winner will be featured in an upcoming episode on &TV—transforming a selfie
into a star moment.
Built
around the belief that women often celebrate others but rarely pause to
acknowledge themselves, the activation has been designed to create a moment of
recognition and confidence. At the heart of the experience is a specially
curated &TV mirror installation, framed with a symbolic crown, inviting
women to see themselves through empowering reflections. Message cues such as Women
& Confident, Women & Boss, Women & Independent, Women &
Carefree reinforce the many identities women embody every day. The crown
above the mirror carries the core emotion: “She is her own hero. Her own
cheerleader. Her own power.”
Sharing
her thoughts on being part of the initiative, Shilpa Shinde said, “I
truly believe confidence begins with how we see ourselves. I am very happy that
&TV is creating a platform where women are not just celebrated but also
given a chance to be seen and recognised. I am looking forward to meeting
everyone in Lucknow and being part of this beautiful initiative that encourages
women to shine in their own way.”
Speaking
about the larger thought, Kaveri Das, Chief Channel Officer, &TV and
Business Head – Hindi, ZEE5, shared, “At &TV, we don’t just tell
stories of strong women—we actively create platforms for them. This Women’s Day
initiative is our way of moving beyond celebration and enabling real
visibility. By giving women an opportunity to be featured and telecast on the
channel, we are reinforcing our belief that empowerment begins with
recognition. This is about confidence, opportunity, and creating moments that
truly matter.”
Celebrate Women’s Day with &TVs
beloved Shilpa Shinde aka Angoori Bhabi in Lucknow, and join the movement of
self-recognition and empowerment!
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment