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Yuzvendra Chahal & Shefali Bagga Spin Onscreen Innings For Story TV 13 Feb 2026: Story TV - India’s leading short drama platform has launched a brand new campaign featuring cricketer Yuzvendra Chahal and TV anchor-actor Shefali Bagga. The campaign captures a lively exchange between Yuzi - Chief Story Officer and Shefali as they brainstorm ideas for a new shortdrama. What begins as a creative discussion quickly turns into a playful back-and-forth, reflecting the engaging, dramatic, and entertaining essence of Story TV’s shortdramas. The campaign highlights Story TV as India’s leading shortdrama platform which creates India’s most popular shortdrama shows. Story TV is currently home to India’s most viewed shortdrama with 200 million plus views and several of its shortdramas have crossed 100 million views. Talking about the campaign, Nishant Kumar, CMO of Story TV, said, “Story TV was founded on a singular obsession: mastering the art of the 'instant hook.' While we pioneered the ‘1-Minute Break’ in India, our vision has evolved. Our stories aren't just filling gaps in time; they are capturing the global imagination, one minute at a time. In an era of shrinking attention and soaring expectations, Story TV is transitioning from a platform to a global cultural powerhouse. Our collaboration with Yuzvendra Chahal and Shefali Bagga during the T20 World Cup is a deliberate move to sit at the intersection of India’s two greatest religions: Cricket and Cinematic Storytelling.” He added, “Much like a T20 match, where every ball can change the game, our shortdramas deliver high-stakes, twist-filled narratives that demand attention. Yuzi’s legendary unpredictability and Shefali’s sharp, fast-paced energy perfectly mirror the Story TV DNA. We are moving beyond just a ‘break’ *to being the destination for bite-sized binge watching on a global scale.* Sharing his thoughts on his appointment as the Chief Story Officer, Yuzvendra Chahal said, “I had a great time teaming up with Story TV on this. As an athlete when you are always in the limelight it does become a bit challenging at times to showcase your fun creative side. I love acting and I shoot a lot of fun short videos. Shooting for this film helped me discover my acting and writing skills. The script gave me an opportunity to just be myself on screen, tell a story in under a minute and just spin a lot of fun