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KidZania India's Madhya Pradesh Tourism experience Centre has been honoured with the Best Consumer Activation of the Year – Silver Award at the 7th Annual BW Applause Experiential Marketing Summit & Awards, held at the Eros Hotel in New Delhi. The recognition celebrates the innovative Madhya Pradesh Tourism Experience Centre; an immersive, first-of-its-kind platform that introduces young audiences to the state’s rich cultural, natural, and historical heritage. Shri Sheo Shekhar Shukla, Additional chief Secretary, Tourism, Culture, Home and Religious trust and endowment and Managing Director of the Madhya Pradesh Tourism Board, said, “This recognition is a testament to our longstanding association with KidZania India and our shared commitment to creating meaningful, future-oriented tourism experiences. Our collaboration blends the goals of promoting Madhya Pradesh’s rich heritage with KidZania’s strength in immersive, child-centric engagement. Together, we have built an experience that not only entertains but also inspires curiosity and responsible travel among young audiences. We are delighted that this joint effort has been acknowledged by the experiential marketing community, reinforcing our belief in innovation-driven, impactful tourism outreach.” Tarandeep Singh Sekhon, Chief Business Officer at KidZania India, said, “This award is a testament to our commitment to creating meaningful experiential learning environments that inspire the next generation of travellers and responsible citizens. The Madhya Pradesh Tourism Experience Centre demonstrates how experiential platforms can seamlessly blend education and entertainment, allowing children to discover India’s cultural treasures in an engaging, interactive manner. We are proud to partner with the Madhya Pradesh Tourism Board in cultivating curiosity and fostering genuine connections between young audiences and one of India’s most remarkable destinations. This recognition strengthens our belief that experiential marketing, when executed with purpose and innovation, can drive real impact beyond traditional engagement metrics.” Developed in collaboration with the Madhya Pradesh Tourism Board, the Madhya Pradesh Tourism Experience Centre features two high-impact virtual journeys: an engaging Jungle Safari and an exhilarating River Rafting simulation. Using advanced VR, motion sensors, and 3D immersive technologies, the experience brings the biodiversity, landscapes, and ecological treasures of Madhya Pradesh to life in a way that is both educational and captivating for children. With this award, KidZania India and the Madhya Pradesh Tourism Board reaffirm their shared dedication to building impactful, purpose-driven experiences that leave lasting impressions on young explorers. The organisations remain committed to expanding engaging, responsible, and immersive tourism storytelling that inspires future generations and strengthens India’s experiential learning ecosystem.