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Women investors surge 20% YoY, drive stability in India’s crypto market 7th March 2025 India: Women investors have entered the Indian crypto market at an unprecedented pace and participation surged 20% year-on-year (January 2024 to January 2025), according to a survey conducted by Giottus, a leading crypto exchange in the country. Women now contribute to 15% of the total trading volume, according to Giottus’ latest analysis. Women investors are seen to be favouring long-term investments and stable assets such as Bitcoin and Ethereum. This signifies more than just increased representation—it is also indicative of a balanced, cautious investment approach in a traditionally volatile market. This surge is driven by increased financial literacy, digital awareness, and the perception of crypto as a viable investment avenue. Contrary to the perception of crypto as primarily youth-driven, the analysis notes the dominant role of those in the 36-50 age group. This segment contributes 32% of total traders. This demographic, characterised by higher disposable incomes and mature investment outlooks, complements the cautious trading style often adopted by women investors. Women from smaller cities are also contributing to India’s shifting crypto dynamics. Women from tier-2 and tier-3 cities account for a major chunk of trading volumes. Giottus anticipates the trend of rising female participation to continue. Increased women’s participation will entail a more stable, strategic, and inclusive crypto investment landscape, the analysis notes. About Giottus: Giottus, with over a million users, is a customer-centric, all-in-one crypto investment platform that is changing the way Indian investors trade their virtual digital assets. Giottus aims to shed barriers that arise from the complexity of the asset class and the need to transact in English. We focus on building a simplified platform that is vernacular at heart. Giottus has a top-notch customer service team with support in eight languages including Hindi, Tamil, Telugu, and English. Giottus is currently India’s top-rated crypto platform as per consumer ratings on Facebook, Google, and Trustpilot.