Post

Zoomcar partners with Pocket Aces to create viral comedy sketch video on ZAP Subcribe “If Salary Were A Person” Mumbai, July 13, 2018: Zoomcar, India’s largest shared mobility platform has partnered with India's leading digital media entertainment company Pocket Aces to create a short video comedy sketch titled “If Salary Were A Person”. The video was released on Pocket Aces’ short video content channel FilterCopy and is part of Zoomcar’s new product, ‘ZAP Subscribe’ - a flagship fractional sharing program where one can subscribe to a car on a monthly basis and technically have the flexibility of having new car whenever you want. The brands have also previously collaborated on Dice Media’s hit show “What The Folks!” as well as three highly successful FilterCopy videos. The video is Zoomcar’s fourth collaboration with FilterCopy and is a humorous take on how monthly salaries affect a person’s life. Our lifestyle depends on our monthly salary, changing dramatically as the month progresses and our bank balance dwindles. At the beginning of the month, you’re on good terms with your salary, using it for necessities but also of course, indulging yourself. By mid-month, you start trying to preserve your salary but still end up taking it for granted and by end of the month, it's all gone and it’s a struggle to get by. Keeping in mind the lifestyle that today’s generation craves, the video helps us understand how subscribing a car is more advantageous than owning a car as it enables individuals to subscribe to a new car at a fixed monthly fee and allows them to manage their expenses is a desired way. Commenting on this partnership, Harish Rawat, Chief Marketing Officer, Zoomcar said, “We are happy to partner again with Pocket Aces team on India's First Car Subscription platform ZAP. For a majority, the decision to purchase a car is a burden. It often comes along with compromises one has to do with their lifestyle to make that hefty downpayment or service an expensive loan! A service such as ZAP Subscribe enables them to get a car at zero down-payment with zero loan. One can save on monthly payments by sharing the car with other Zoomcar users. Thereby, reducing the burden of car ownership on their salary! The Pocket Aces team brings out a fresh, unique and innovative way of how choices affect salary if one is not smart." Aditi Shrivastava, Co-founder of Pocket Aces shared, “Zoomcar has been a solid partner since the beginning, trusting us with content choices, and allowing us the flexibility to bring the brand messaging out in various interesting and diverse ways. The long term partnership has also made our audience very familiar and comfortable with the Zoomcar / Zap product, and this is reflected in the conversions that the brand is seeing. We encourage more brands to look at content being an always-on marketing solution, and look forward to creating more exciting content with Zoomcar in the months to come.” The video stars Wamiqa Gabbi, a Hindi, Punjabi, Malayalam, Tamil and Telugu film actress (Love Aaj Kal, Bhale Manchi Roju) showing her relationship with her salary, portrayed by popular digital star Veer Rajwant Singh (What The Folks!, The Reunion). So far, the video has garnered over 14 million views across FilterCopy’s Facebook and YouTube channels. Since the topic is very relatable, the video was shared over 1.75 lakh times. The video has also steered many conversations and confessions by the viewers, proving how relatable the content is. Zoomcar has witnessed a significant ROI with this association – 3.5x increase in their organic website traffic and the subscription to ZAP has increased to 40% in the past 4 days. About Zoomcar: Zoomcar holds the distinction of being India’s first self-drive mobility platform, with the introduction of car sharing services in 2013 and the introduction of cycle sharing services in 2017. With a strong focus on the mobile experience, Zoomcar allows users to rent cars by the hour, day, week, or month. Cycles can be rented in increments of 30 minutes. Founded in 2013 and headquartered in Bangalore, Zoomcar operates in nearly 35 cities across India. In 2017, Zoomcar introduced India’s first peer2peer based marketplace for cars with the launch of ZAP. In February 2018, Zoomcar inaugurated India’s first car subscription program under the ZAP umbrella. About Pocket Aces: Pocket Aces is India's leading digital media entertainment company, focused on creating and distributing mobile-first video content. The company operates three socially distributed content brands: FilterCopy (short videos), Dice Media (multi-episode web series), and Gobble (food videos) as well as a direct platform: Loco (live game-show app). The company's socially distributed video network has amassed more than 2 billion video views in the last 30 months, with a current monthly run rate of over 350 million video views. Loco, India’s first and largest live game-show platform, is one of the fastest growing apps in the country today with nearly 5 million monthly active users. Pocket Aces has worked extensively with large advertisers including PepsiCo, Flipkart, Landmark Group, Marico, Kingfisher, Kotak Mahindra Bank, etc. The company's content has also been syndicated to various OTT platforms such as Ola Play and Reliance Jio, airlines such as Emirates, Jet and Cathay Pacific, cable partners such as Tata Sky, and international platforms such as China's Youku Tudou and Bytedance. Major investors in Pocket Aces include Sequoia Capital, North Base Media, 3one4 Capital and the co-founders of India's largest IT services firm, Infosys.