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Dish TV’s VZY and &TV Bring Interactive Engagement to Bhabiji Ghar Par Hai 2.0 National, March 2026: In a move that blends entertainment with interactivity, Dish TV India has partnered with &TV to launch an innovative in-show engagement initiative on Bhabiji Ghar Par Hai 2.0. Titled ‘Haso Khelo Jeeto’, the integration brings together storytelling and participation, creating a more immersive viewing experience for audiences while reinforcing brand connect. At the heart of this collaboration is VZY, Dish TV’s Smart TV brand, which is seamlessly woven into the show’s narrative. Through contextual storytelling, the integration highlights product features in an organic manner, ensuring the brand becomes a natural part of the viewer experience rather than a disruption. VZY Smart TVs are designed to offer a seamless, connected entertainment experience, combining live TV and OTT content on a single interface. With features such as built-in apps, intuitive navigation, high-definition display, and voice-enabled controls, VZY aims to simplify content discovery and enhance everyday viewing. Positioned as an accessible smart entertainment solution, the brand focuses on delivering convenience, performance, and value to modern households. Extending beyond the screen, the initiative introduces a consumer engagement program that encourages viewers to participate and win rewards, deepening interaction and building a stronger emotional connection with the show. Mr. Sukhpreet Singh, Chief Revenue Officer, Dish TV India, said, “At Dish TV, our focus is on enhancing how audiences experience content by making it more interactive and rewarding. With VZY, we are building a smarter entertainment ecosystem, and this partnership with &TV allows us to showcase that vision in a way that is engaging, contextual, and consumer-first.” Sharing her perspective, Kaveri Das, Chief Channel Officer, &TV & Business Head – Hindi, Z5, said, “At &TV, we take pride in building partnerships that go beyond conventional integrations and reflect true synergy. Our collaboration with Dish TV on Bhabiji Ghar Par Hai 2.0 is a strong example of this, where content, brand storytelling, and consumer engagement come together seamlessly. The show continues to enjoy immense love, making it a trusted platform for brands to connect meaningfully with audiences.” Adding to this, Roshan Kotian, National sales Head – Hindi Cluster-1, Zee Entertainment Enterprises, said, “We are focused on creating partnerships that deliver measurable impact. This collaboration leverages the strength of our content ecosystem to drive value for both consumers and trade partners, while strengthening on-ground engagement.” With Bhabiji Ghar Par Hai 2.0 continuing to enjoy strong audience affinity, this collaboration underscores how content-led integrations can move beyond visibility to create meaningful engagement. By combining humor, storytelling, and participation, Dish TV and &TV are setting a new benchmark for how brands can connect with viewers in today’s evolving content landscape.

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*Akshay Kumar Credits Rajpal Yadav for His Comic Success on Wheel of Fortune* *20th March, 2026, Mumbai:* Wheel of Fortune is set to be a laugh riot as the star-studded cast of the highly anticipated film Bhoot Bangla takes the stage. Amidst the high-stakes puzzle rounds, the audience witnessed a heartwarming moment of professional camaraderie between the host, Akshay Kumar, and veteran comic actor Rajpal Yadav. Before the commencement of the puzzle round, acclaimed producer Ekta Kapoor and actress Wamiqa Gabbi were seen praising Rajpal Yadav’s impeccable comic timing in Bhoot Bangla. Wamiqa, sharing her excitement, noted how fortunate she felt to share screen space with a performer of his caliber. Adding to the tributes, Akshay Kumar took a moment to introduce Rajpal as the undisputed comedy king of the industry. Reflecting on their long-standing professional partnership, Akshay delivered a touching tribute to his co-star "Humari jodi itni chali hai filmo mein aur humne itne saare filmo mein kaam kiya hain. Sach bolu toh, inki badalot se meri comedy chalti hain." The duo, who have previously delivered iconic hits such as Bhool Bhulaiyaa, Phir Hera Pheri, and Garam Masala, are reunited once again for Bhoot Bangla. The episode captured the deep mutual respect between the actors, proving that their off-screen bond is just as strong as their legendary on-screen chemistry. *Don't miss this special episode of Wheel of Fortune every Monday to Friday at 9:00 PM only on Sony Entertainment Television & Sony LIV*

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Nagabandham’ Set for Grand Pan-India Release on July 3, 2026 On Ram Navami, Myth-Adventure ‘Nagabandham’ with Virat Karrna, Rishabh Sawhney Locks July 3, 2026 Release 26th March 2026, Mumbai : The highly anticipated pan India film Nagabandham is creating waves across the nation with the visually appealing teaser and the chartbuster song Namo Re. With each asset the buzz is reaching its peak and today on the auspicious occasion of Ram Navami, the makers NIK Studios and Abhishek Pictures announced the release date of 3rd July 2026 for the film. Announcing the release date, the makers unveiled a thunderous poster. The poster featuring Virat Karrna and Rishabh Sawhney roars with myth, mystery, and mass appeal, an explosive fusion of ancient power and modern swagger. At the top, a divine, Shiva-like aura radiates intensity, surrounded by serpents, tridents, and intricate temple carvings, setting a tone of sacred danger and hidden secrets. The film directed by Abhishek Nama and produced by Kishore Annapreddy and Nishitha Nagireddy of NIK Studios promises a thunderous cinematic event, with a story where mythology collides with modern-day adventure in the most electrifying way possible. Nagabandham features an impressive ensemble cast including Virat Karrna Rishabh Sawhney, Nabha Natesh, Ishwarya Menon, Mahesh Manjrekar, and Jagapathi Babu. The entire cast of the film will be seen in the characters that resonate with viewers across India and beyond. It aims to showcase India’s cultural diversity and spiritual heritage, contributing significantly to modern Indian cinema.The music of the film is composed by the duo Junaid Kumar and Abhe. As anticipation continues to soar, all eyes are now set on 3rd July 2026, when this epic saga promises to unfold on the big screen, delivering an experience that is not just watched but truly felt.

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Akshay Kumar Opens Up About ‘Meri Zindagi Mein Bahut Hi Important Film’ Waqt With Amitabh Bachchan 26th March 2026, Mumbai: In a hilarious yet thought provoking episode of Wheel of Fortune, host Akshay Kumar turned a simple puzzle round into a memorable life lesson. While teasing and sharing laughs with contestants Surbhi Minocha, Rohit Bamola, and Mahak Gupta, Akshay seamlessly wove in wisdom from his own journey, reminding viewers that time waits for no one and the best moment to act is always now. During the puzzle round themed 'Sajna Savarna', Akshay struck up a conversation with Rohit Bamola, asking if he enjoyed getting ready and grooming himself. Rohit, clearly eager to impress, shared that he was a big fan of him and followed a disciplined routine just like him, waking up at 5 am, getting ready by 8, and helping his parents with work. Curious, Akshay asked Rohit, who he had come with, and he mentioned his Bhaiya, Bhabhi, Mom, Dad, and a friend. This led Akshay to verify Rohit’s claims with his bhabhi, Rupali, only for the story to take a hilarious turn. Rupali revealed that Rohit’s version of events was far from reality, sharing that he actually wakes up in the evening and spends most of his time on his phone. Visibly shocked, Akshay turned to Rohit and said, “kaisa jhoota aadmi hai yaar. Shaam ko 6 baje uthta hai aur tu bolta hai subah 8 baje maa baap ke help karta hai.” The candid moment had everyone laughing. Rohit’s brother added to the fun, admitting that Rohit has always been mischievous. Playing along, Akshay jokingly suggested that Rohit should touch their feet for how lovely they are. Later in the episode, Akshay asked Rohit if he had any complaints against his Bhaiya and Bhabhi, to which Rohit replied that he had none. The conversation then shifted to Rohit’s marriage plans. When asked when he plans to get married, Rohit said, “jab ladki mil jaayegi.” Akshay, continuing the fun, asked Rupali what kind of girl she would like for Rohit. She responded that she wanted a pyaari bhooli ladki for him, adding that being with such a girl might help him improve. When Akshay questioned whether that would really work, Rupali replied, “sudhar jaayega.” This prompted Akshay to share a deeper perspective, referencing his film with Amitabh Bachchan, saying, “main aap ko ek film bataunga, maine ek film ki thi, vo film hai na mere liye meri zindagi mein bahut hi important film thi, uska naam tha, Amitabh Bachchan ji ke sath ki thi ‘Waqt’. Uske andar ye hi line tha, ‘koi baat nahi, bacha hai sudhar jaayega’.” He further added, “main aap se ye nivedan karta hu agar aap ne nahi dekhi ho to iske sath baith ke dekhna ye film.” Turning the moment into a valuable lesson, Akshay emphasized, “kyun ki vo film hai na aap ko seekhati hai. Jisko hum sochte hai na, sudhar jaayega, but thik hai aage jaa ke kal ho jaayega, ye kaam aage kar lenge. Waqt jo hai na kisi ka wait nahi karta, kisi ka intezaar nahi karta.” Addressing Rohit directly, he said, “Rohit, main saachi bata raha hu, beta, Waqt jo hai na, vo kisi ka intezaar nahi karta.” Sharing his own journey, Akshay revealed, “14 saal ki umar mein maine kaam karna shuru kar diya tha... kyunki essa mehsoos hua tha ki khud to kuch karna hi padega. Kyunki padhai-likhai mein accha nahi tha, to kuch na kuch to karna hi padega.” He concluded with a powerful message for everyone,saying, “Aur sab ko ye kehna chahunga ki ye na kabhi boliye ki waqt aane pe sudhar jaayega, waqt aane pe kar lunga, nahi. Agar karna hai to aaj karo, warna nahi hone wala.” The episode beautifully balanced humor with a life lesson, as Akshay once again used his personal experiences to inspire audiences, reminding everyone that time waits for no one and the best moment to take action is now. Watch Wheel of Fortune, Monday to Friday at 9:00 PM only on Sony Entertainment Television and stream on Sony LIV.

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Adhira & Appa onboards actors Shruti Haasan and Murali Sharma as brand ambassadors while the café eyes national expansion National, 26th March 2026: Adhira & Appa Coffee, built on the philosophy of sustainability and authenticity and part of the EBG Group, has announced acclaimed actors Shruti Haasan and Murali Sharma as their brand ambassadors. The group is now eyeing national expansion, aligning with the evolving QSR and beverage landscape while staying rooted in sustainability and tradition. It aims to bring authentic South Indian filter coffee to cities across India. Crafted from premium beans and prepared through processes designed to significantly reduce carbon output compared to conventional methods, the brand’s focus on sustainability, combined with in-house sourcing, forms the core of its identity. With strong early momentum, the brand plans to scale to 400 outlets across major metropolitan and Tier-2 cities in India by 2027. Currently, the café is operating in Kochi, Nagpur, Hyderabad, Pune, Dehradun, Indore, Chandigarh, Nashik and Bengaluru, and about to open in Mumbai, Lucknow, Prayagraj, Raipur, Bangalore, Pune, Ludhiana, and other locations across India. The association with Shruti Haasan and Murali Sharma will help strengthen Adhira & Appa’s vision of building a café brand that blends tradition with a modern touch. Shruti Haasan connects well with younger, urban audiences and adds to the brand’s contemporary appeal, while Murali Sharma brings a sense of authenticity and relatability that resonates with those who value tradition. Together, they reflect the brand’s idea of combining heritage with changing consumer preferences, helping it grow across the country and connect with a wider audience. Speaking about the partnership, versatile South Indian actor Murali Sharma said, “I am happy to collaborate with a brand like Adhira & Appa that celebrates our rich coffee heritage while prioritizing sustainability. It's inspiring to see tradition meet innovation in every cup. There is no doubt that the café will be welcomed across the country by those seeking to taste authentic South Indian filter coffee.” Meanwhile, singer and actor Shruti Haasan said, “Adhira & Appa captures the soul of South Indian filter coffee with a modern twist. As someone who loves authentic flavors and eco-conscious brands, I'm thrilled to be part of this journey, bringing that warmth to more people.”

Akshay Kumar Shares Childhood Memories and the Secret to Staying Young on Wheel of Fortune*

*Akshay Kumar Shares Childhood Memories and the Secret to Staying Young on Wheel of Fortune* *25th March 2026, Mumbai* : On *Wheel of Fortune* , host *Akshay Kumar* was joined by contestants *Duksh* , *Stuti* , and *Mickey* , creating a memorable and engaging atmosphere on the show. During the episode, Akshay interacted with Duksh’s mother and asked if she wanted to say something or ask him anything. Duksh’s mother warmly shared that she had often watched him on television and always found him very likable. She added that seeing him in person made him seem even more charming. Curious and admiring, she asked him about the secret behind staying so young. Responding with his signature humor, Akshay said that the secret to being so young is that he is young. He then added that there are a few things he always follows, and since she had asked, he would share them. He said, _“Main khush rehta hoon, bahut khush rehta hoon, hamesha khush rehta hoon. Main hamesha masti mazaak ke mood mein rehta hoon. Isliye jab main shooting bhi karta hoon, toh hamesha mujhe hasi mazaak achha lagta hai, prank karna achha lagta hai.”_ He further added, _“Aur doosri baat, mujhe sahi time pe sona achha lagta hai. 8 ghante sona achha lagta hai. Aur main hamesha un logon ke saath kaam karna chahta hoon jo hamesha positive sochte hain, bhale hi unke paas paise kam ho.”_ Sharing a nostalgic memory from his childhood, he recalled that he lived in a small house with his father, mother, and brothers. Despite the limited space, their home was always filled with happiness, as they would constantly play one game or another, whether it was Ludo, Snakes and Ladders, or carrom. He then added, _“Mere maa baap ne bahut samay bitaya, aur koshish ye hai ki main bhi apne bachchon ke saath zyada waqt bita sakoon.”_ He also shared a heartfelt thought about what truly brings him joy, saying, _“Yeh show khatam hote hi main meri beti ke paas jaana chahta hoon. Usmein mujhe bahut khushi milti hai, maza aata hai. Aur jitna aap khush rahoge chhoti-chhoti cheezon mein, aap hamesha apne aapko young maanoge.”_ This candid and uplifting exchange highlighted Akshay Kumar’s refreshing outlook on life, underlining the value of positivity, balance, and appreciating the little joys that make life meaningful. *_Watch Wheel of Fortune, Monday to Friday at 9:00 PM only on Sony Entertainment Television and stream on Sony LIV_ .*

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India’s M&E sector likely to grow to INR 3.3 trillion by 2028; Sector grew 9% to INR2.78 trillion in 2025, driven by digital and live experiences: FICCI-EY M&E report Govt committed to building future-ready ecosystem to integrate creativity with cutting-edge technology, ensuring sustainable and globally competitive growth: Ashish Shelar, Minister, IT & Cultural Affairs, Govt of Maharashtra Digital media became the largest segment, crossing INR1 trillion in revenues for the first time The growing dynamism of large screens clearly demonstrates India as an ‘AND’ market, shaping a more integrated consumption ecosystem Live events grew 44% in 2025, supported by ticketed concerts, large public events and religious gatherings Advertising rose by 13% to INR1.5 trillion, contributing 0.41% to India’s GDP The M&E sector is expected to reach INR3.3 trillion by 2028, growing at over 7% CAGR MUMBAI, 24 March 2026: India’s Media and Entertainment (M&E) sector continued its expansion in 2025, growing 9% year‑on‑year to INR2.78 trillion, according to the report ‘Stories, scale and impact: Unlocking India’s media and entertainment economy’ released by FICCI and EY India, today. This growth was driven primarily by digital media, advertising and live experiences, even as select segments faced regulatory and cost pressures. According to the FICCI-EY report, digital media emerged as the single largest segment of the M&E industry in 2025, crossing the INR 1 trillion mark for the first time. Digital advertising recorded a 26% increase to INR 947 billion, accounting for nearly two‑thirds of total advertising revenues, as brands continued to shift spends toward performance‑led, measurable and commerce‑linked formats. The sector continues to evolve, with a notable rise in consumption on large screens. Linear Television is transitioning from a regulated utility to a dynamic, lifestyle-integrated ecosystem that complements digital growth, further reinforcing the “AND” nature of screen consumption in the country. The FICCI-EY report notes that advertising overall grew 13.5% in 2025, outpacing India’s nominal GDP per‑capita growth. Growth was led by digital platforms, including e‑commerce and point‑of‑sale advertising. While releasing the report, Mr Ashish Shelar, Minister of Information Technology & Cultural Affairs, Government of Maharashtra said, “The FICCI–EY Media & Entertainment Report has, over the years, evolved into a definitive benchmark for the sector—guiding both industry and policymakers with credible insights and a forward-looking vision. Today, India’s media and entertainment industry stands at an impressive Rs 2.78 lakh crore in 2025, reflecting not just scale, but the sector’s growing strategic importance to the nation’s economy.” “Mumbai continues to be the creative capital of India and the epicentre of our media and entertainment ecosystem. From films and television to music, advertising, and digital content, Maharashtra has consistently led from the front, driving innovation, investment, and talent development. Our government is committed to building a future-ready ecosystem that seamlessly integrates creativity with cutting-edge technology, ensuring sustainable and globally competitive growth, noted Mr Shelar. The Minister further stated that the global opportunity before India is unprecedented. The world is increasingly recognising India not just as a large market, but as a creative powerhouse and a trusted partner in content creation. The rising demand for Indian stories, talent, and production capabilities presents a defining moment for us to position India as a leading global hub for media and entertainment, he added. Mr Anant Goenka, President FICCI & Vice Chairman, RPG Group said “India’s media and entertainment economy is increasingly defined by the interplay of stories, scale and impact. As compelling stories scale seamlessly across platforms and screens, their value is amplified not just in terms of reach, but in economic contribution, job creation and cultural influence. Unlocking this potential will depend on how effectively the industry aligns storytelling, distribution and sustainable monetization across the ecosystem.” Mr Kevin Vaz, Chairman, FICCI, Media and Entertainment Committee said, “2025 emerged as a defining year for India’s Media & Entertainment industry, marking a new phase of scale, innovation and transformation. The industry not only surpassed last year’s estimates, reinforcing confidence in its long-term trajectory, but also reflected a fundamental shift in audience engagement, driven by the convergence of technology and storytelling. The digital segment crossing the INR 1 trillion mark is a highly encouraging milestone, underscoring the sector’s strong growth momentum. Television continues to remain a powerful and resilient medium, with Connected TV complementing it by enhancing large-screen experiences through more immersive, high-quality and shared viewing. As the industry evolves, measured regulatory forbearance, coupled with innovation, will be critical in sustaining long-term growth.” Mr Ashish Pherwani, Partner and Leader, Media & Entertainment Sector, EY India, said, “India’s media and entertainment sector crossed a critical inflection point in 2025, with digital media, advertising and live experiences emerging as the primary growth engines. While consumption continues to scale rapidly across screens and formats, the next phase of growth will be defined by sustainable monetization models, disciplined investment and the ability of stakeholders to adapt to shifting consumer behaviour and regulatory realities.”