Post

International Travel Jitters? Alia Bhatt and Ranveer Singh Show the Way in MakeMyTrip’s New Films Gurugram, 25th April 2024 – MakeMyTrip, India's leading online travel company, has launched two new brand films featuring beloved brand ambassadors, Alia Bhatt and Ranveer Singh. These films showcase the simplicity and convenience of booking flights and hotels for international travel with MakeMyTrip, catering to both first-time international travellers and seasoned travellers. There is a lot to consider when choosing flights and hotels for international travel, which often leaves travellers with decision fatigue or uncertainty. Whether it is a traveller’s first international trip or yet another one, the MakeMyTrip platform makes the entire process seamless and cost-effective. To highlight the range of platform benefits across its network of 15L+ hotels across the world, a special option that offers 100% refund on flight cancellation for a premium that is fraction of the flight cost, along with instant support 24*7. The two new brand films pick up unlikely scenarios to deliver the message. Raj Rishi Singh, Chief Marketing Officer & Chief Business Officer - Corporate, MakeMyTrip said, ”We at MakeMyTrip believe in making the world more accessible, one trip at a time. In the past few months, we have introduced a suite of tools, features and benefits, some of them industry-firsts, designed for every international traveller, be it a first-timer or a seasoned globetrotter. Our aim is to ensure that everyone can partake in these benefits, making their travel booking and post-sales experience seamless and enjoyable. Our new films highlight the value addition we bring to the table, demonstrating how MakeMyTrip can be a game-changer when it comes to international bookings.” The first film presents Alia and Ranveer as a newlywed couple on their wedding night, still trying to find their footing with each other. The conversation veers towards both sharing their apprehensions about their “first-time”. As film unfolds, viewers find out that the ‘first-time’ in question is in fact their first time travelling internationally. As a solution, they turn to MakeMyTrip for their flight and hotel bookings, both taking on the planning/research responsibility equally and with great enthusiasm. Watch the film here: https://youtu.be/27EZLMhg_yI In the second film, viewers are drawn into the middle of a suspenseful scene – where Ranveer Singh, playing an international spy/agent, unearths the location of a most wanted person. When Alia Bhatt, his commanding officer, discloses that the mission is in London, Ranveer, with his humorous style, argues that the criminal should be let go as ‘he isn’t bad at heart’ to save himself an international trip. Alia’s character senses his apprehensions and introduces him to the MakeMyTrip international booking experience, highlighting its ease and tension-free experience.

Post

India, April 24th, 2024 –Committed to making premium technology accessible, Sennheiser today unveiled its latest generation flagship earbuds, the Sennheiser MOMENTUM True Wireless 4 in India. Packed with over a dozen upgrades and future-facing technologies such as Snapdragon Sound™ Technology with Qualcomm® aptX™ Lossless Technology, Auracast™, and ultra-low-latency mode, the portable powerhouse series brings uncompromised sound to the high-performance audio enthusiast. “Sound quality will always be a top priority for our customers, and we are seeing increasing demand for the application of it out in the real world,” says Vijay Sharma, General Manager, Sennheiser India, “With higher quality hardware and our widest range of wireless technology support ever, MOMENTUM True Wireless 4 grows with the consumer’s needs no matter how dynamic they currently are—or will become in the future.” Frank Foppe, Product Manager, Product Manager, Sennheiser added, “Beyond hundreds of millions of streaming hi-res music tracks are powerful ways to improve your life with wireless audio. Imagine interacting with museum exhibits while on vacation, then tapping into a sports television broadcasts at a noisy airport bar while awaiting your flight home, and finally enjoying a serene movie theater experience in your seat—all with one set of earbuds. MOMENTUM True Wireless 4 is already equipped to handle it all.” A black and brown earphones in a case Description automatically generated Step into the future MOMENTUM True Wireless 4 introduces an exciting era for wireless audio, providing an unparalleled fusion of sound quality, cutting-edge features, and personalized comfort. With a commitment to user-centric innovation, it delivers a neatly tailored audio journey to a consumer demanding both individual adaptation and versatility in everyday situations. Out of the box, MOMENTUM True Wireless 4 connects you to your digital universe using Bluetooth® 5.4 to ensure next-generation performance, features, and reliability. The earbuds are built on the Qualcomm® S5 Sound Gen 2 platform with Snapdragon Sound and support for aptX Lossless as well as aptX Adaptive Audio, while Bluetooth LE Audio with LC3 and AURACAST is coming soon via a firmware update. With these features, the earbuds are equipped for the exciting possibilities of tomorrow with ultra-low-latency capable, premium sound for today. Quite the reception Wide support for wireless technologies is only as useful as the hardware powering it, and MOMENTUM True Wireless 4 delivers, bringing Qualcomm® RF Front End (RFFE) technology to Sennheiser’s renowned TrueResponse transducer technology. The improved antenna design brings greater RF sensitivity, improved signal-to-noise ratio and dynamic role switching faster connections and even better signal continuity while on the go. All of this happens at faster speeds than prior generations of MOMENTUM True Wireless, enabling a more natural experience when watching, communicating and even gaming on devices that put emphasis on lower-latency performance.A person with earbuds and earpieces Description automatically generated “The Qualcomm S5 Gen 2 Sound Platform and Snapdragon Sound will deliver premium sound experiences for music, calls, and gaming with lossless music streaming, ultra-low latency and robust connectivity,” said Mike Canevaro, Director of Marketing, Qualcomm Technologies, Inc. “We have a long history of collaboration with the Sennheiser brand, and we are excited to see them integrate our latest Snapdragon Sound technology to help delivery amazing wireless audio on their latest MOMENTUM True Wireless 4.” MOMENTUM True Wireless 4 also offers up to 7.5 hours of continuous audiophile-inspired listening—extendable to 30 hours with the charging case—and quick charging capability that provide up to 1 hour of additional listening from just 8 minutes of charging. The USB-C charging case means quick and convenient replenishment virtually anywhere you take them while integrated Qi wireless charging keeps those carefully curated desktops clutter-free. To ensure maximum operating life, Sennheiser has also upgraded the earbuds’ long-term battery performance with a battery protection mode that optimizes charging cycles. The resulting longevity will give consumers more listening time over a longer lifespan with the same set of earbuds.

Post

Navigating the New Terrain: Top 3 Dating Trends of Married Couples A noteworthy phenomena has surfaced in the maze of contemporary relationships, where love, intimacy, and social standards converge: the subtly explored exploration of desire within the bounds of commitment. The extraordinary rise of the extramarital dating app Gleeden, whose user base in India has increased dramatically in recent years, probably best represents this trend and the changing nature of relationships in that nation. With 2.8 million users in India as of right now, a 383% rise in 2023 alone, Gleeden has established itself as a hub for knowledge about the intricacies of modern married life. Furthermore, the platform's user base is changing; in 2023, there was a noteworthy 128% increase in the number of female users, indicating a major change in public perceptions about adultery and non-monogamy. Some of the most common dating practices among married couples are revealed by a new Gleeden pan-India poll, which provides insightful information about the complexity of contemporary love and desire. Here, we examine three major themes that the study revealed: 1. Adoration and intimacy In secret relationships, proximity is crucial; a significant percentage of users would rather locate partners in their local areas. According to the survey, 28% of men and 27% of women look for companions in their communities who can provide accessible opportunities for physical proximity. Cities such as Hyderabad, Kolkata, Mumbai, and Kochi became hubs for local relationships, especially for people in the 25–35 age range. 2. Leaping Without Boundaries For individuals uneasy about the potential for local entanglements, nearby towns or cities offer a covert setting for covert gatherings. About 21% of men and 25% of women choose company outside of their city limits so they can develop relationships without having to deal with the hassle of travelling. The trend was found to be most prominent in Bangalore, Delhi, and Kolkata, emphasising the appeal of anonymity outside of one's comfort zone. 3. Vanishing from the City Bustle Especially in busy cities where privacy is paramount, a large portion of users have private conversations away from prying eyes. Top cities for these kinds of activities were found to be Delhi, Bangalore, and Kolkata, with 11% of male users preferring the anonymity that comes with being in an urban setting. “Apart from these in-person meetings, the internet has developed into a haven for covert relationships, with a significant portion of users favouring virtual exchanges as a disguise for adultery. Gleeden provides a discreet and regulated way to explore fantasies, as 17% of men and 15% of women choose digital dalliances. Cities with a higher propensity for online flirting are Bangalore, Mumbai, and Kolkata, which highlights the relationship between technology and intimacy in contemporary relationships.Gleeden's appeal ultimately stems from its capacity to accommodate a wide range of requirements and preferences, providing a secure refuge for those negotiating the challenges of infidelity in a dynamic society. The network provides users with endless opportunities, whether they are looking for local companionship or going on secret adventures in far-off locations. Users find both excitement and comfort in these possibilities.” says Gleeden's Country Manager in India, Sybil Shiddell.

Post

National, 25th April 2024: ‘Tu Nahi Dikhi Agar Aankh Meri Taras Jaye’, as you read these words, does someone come to mind, someone whose absence leaves an indelible mark on your soul? Renowned singer-songwriter Nakash Aziz, in collaboration with music label Oriyon Music by Arijit Singh, has unveiled his latest masterpiece, ‘Tu Naazneen’ which is released in 3 languages (Hindi, Nee Yaaradi in Tamil and Naa Praanamaa in Telugu). With heartfelt lyrics and a captivating melody, this soul-stirring anthem speaks directly to the depths of the heart, and the mesmerizing melody takes you on a dreamlike journey, encapsulating the essence of pure joy amidst the splendor of nature's embrace. Through dreamy sunsets that paint the sky in hues of pink and orange, lush green farms where whispers of love dance in the breeze, and ancient forests harmonizing secrets, the visual symphony captures the essence of falling in love and the euphoria that comes with it, intertwined perfectly with bittersweet yearning for each other's presence. Nakash Aziz beautifully captures the universal experience of yearning for a beloved. The song delves into the essence of love and connection, painting a vivid picture of the sweet pain and hope that accompany separation. As the music unfolds, listeners are taken on a journey of emotions, feeling every beat resonate with their own experiences of love and longing. Nakash Aziz's emotive vocals and masterful composition create an intimate atmosphere, inviting listeners to share in the raw emotions expressed in the song. Through "Tu Naazneen, Nee Yaaradi & Naa Praanamaa," Nakash Aziz invites audiences to immerse themselves in the tender melody and reflective lyrics, forging a deep connection that transcends time and distance. Reflecting on the inspiration behind the song, Nakash Aziz shared, "Tu Naazneen is a heartfelt expression of the longing and anticipation one feels when they are away from the person they hold dear. It explores the delicate emotions of missing someone deeply while holding onto the hope of reuniting soon. I wanted to create a melody that resonates with anyone who has ever experienced the ache of longing for their loved one." These beautiful songs marks another milestone in Nakash Aziz's illustrious career, adding to his repertoire of unforgettable melodies. With its heartfelt lyrics and mesmerizing composition, the song promises to captivate audiences and leave a lasting impression on listeners of all ages. Listeners can experience the magic of ‘Tu Naazneen’ on all major streaming platforms, including Spotify, Apple, Wynk and others

Post

The Body Shop celebrates India’s rich cultural diversity through unique store designs in New Delhi, Ahmedabad, and Kochi The brand is celebrating India’s cultural diversity, focusing on local relevance through its stores showcasing the country’s rich heritage through innovative artwork 25th April 2024: Deeply committed to its ethos rooted in promoting sustainability, environmental responsibility, and fostering equitable partnerships within the community, The Body Shop, a British-born international ethical beauty brand, celebrates the rich cultural tapestry of India through innovative store design concepts. Focusing on local relevance and cultural immersion, The Body Shop has transformed select existing stores in Ahmedabad, New Delhi, and Kochi into vibrant showcases of India's diverse heritage. In New Delhi’s T1D Airport store, The Body Shop has captured the essence of the capital city’s unmatched architectural marvels. The store design showcases iconic monuments such as the Red Fort, Lotus Temple, India Gate, and Qutub Minar, alongside the scenic beauty of the Yamuna riverbank. This design not only celebrates India's cultural richness but also emphasizes The Body Shop's commitment to sustainability and fair trade practices. Similarly, in Ahmedabad, where festivals signify socio-cultural-religious and even economic aspirations, The Body Shop has unveiled two stunning stores at the Airport and Palladium Mall, each with a unique design that reflects the city's vibrant culture. Inspired by the traditional attire and the charkha, the stores feature captivating murals created by renowned local mural artists. These designs seamlessly blend tradition, environmental consciousness, and communal unity, embodying The Body Shop's ethos of sustainability and community empowerment. image.gif image.gif (L to R) Palladium Ahmedabad and Ahmedabad Airport Further, travelling down south to God’s Own Country, Kerala, The Body Shop's store at Kochi’s Forum Mall pays homage to Kerala's vibrant culture and natural beauty. The mural in the store depicts an empowered rural woman embracing nature and culture, symbolizing The Body Shop's dedication to natural ingredients. With her feet in the Arabian Sea, the mural highlights the harmonious relationship between humans and the environment, echoing The Body Shop's commitment to sustainability. In line with The Body Shop’s mission to positively impact both people and the planet, the brand has been actively launching Activist workshop stores since 2022. The unique format stores empower customers to easily navigate and support the Recycling Programme launched by The Body Shop way back in 2019. Through this initiative; the customers can recycle their favourite product packaging thereby fostering a more sustainable approach and supporting the environment through plastic recycling. The Body Shop is doubling down on its eco-conscious mission with a store design that reflects its values. From reclaimed wood and recycled plastics in the fixtures to the aluminum facade (a low-energy, endlessly recyclable material), sustainability is woven into the store itself. Even the worktops are made from 100% recycled materials, keeping waste out of landfills. This commitment extends beyond the store walls – over 70% of The Body Shop's packaging is fully recyclable. Currently, the brand is present in 200 stores nationwide, catering to 1500+ cities through its online reach as well as strong marketplace partnership with all leading players. Additionally, the brand has already implemented the initiative to enhance over 10 stores with murals, potentially boosting customer engagement and brand recognition. Visit The Body Shop stores across India to experience the beauty of India's diverse cultures. About The Body Shop India: Founded in 1976 in Brighton, England, by Dame Anita Roddick, The Body Shop is a global beauty brand. The Body Shop seeks to make a positive difference in the world by offering high-quality, naturally-inspired skincare, body care, hair care, and make-up produced ethically and sustainably. The Body Shop India operates in India through its partner Quest Retail, A leading Beauty Specialist Omni Channel Retailer and Brand development company in India. Quest Retail has been a pioneer in bringing Beauty Retail and Brand concepts to India since 2006.

Post

Actress Ruchi Gujjar and Actor Bobby Deol Grace Dukaan Movie Premiere At the much-anticipated premiere of the latest cinematic marvel, "Dukaan," held in Mumbai, the spotlight shone brightly on actress Ruchi Gujjar and the ever-charismatic actor Bobby Deol. Amidst an ambiance buzzing with excitement and anticipation, the duo's presence added an extra layer of glamour and intrigue to the event. Ruchi Gujjar, known for her versatility and captivating performances, exuded elegance in a stunning ensemble, captivating onlookers with her radiant presence. Her effortless charm and poise illuminated the red carpet, garnering admiration and accolades from fans and media alike. Accompanying her was the esteemed actor Bobby Deol, whose magnetic aura and seasoned talent have long captivated audiences worldwide. With his signature style and charisma, Bobby Deol exuded an aura of sophistication, effortlessly commanding attention and leaving a lasting impression on all those in attendance. The rendezvous of these two luminaries at the "Dukaan" premiere undoubtedly set the stage for an unforgettable evening, further igniting anticipation for the film's release. As anticipation mounts and excitement reaches a crescendo, audiences eagerly await the opportunity to witness their favorite stars bring the captivating narrative of "Dukaan" to life on the silver screen.

Branding for JS OPTIQUE Mathur Chennai

Creativo Camaal, a leading branding agency, has successfully crafted a comprehensive brand identity for JS Optique, a prominent optical store in Chennai. Their creative solutions encompassed a range of branding materials, including:

• Logo Design: A distinctive logo that embodies the essence of JS Optique, likely incorporating elements that represent quality eyewear, precision, and perhaps a touch of elegance.
• Leaflet & Flyer Design: Eye-catching leaflets and flyers designed to grab attention and effectively communicate JS Optique's offerings, promotions, or brand message.
• Visiting Card Design: Professional visiting cards that leave a lasting impression, featuring the logo, contact details, and potentially a sleek or stylish design.
• Signboard Design: A captivating signboard that prominently displays the JS Optique logo and attracts potential customers from afar.

Creativo Camaal's branding solutions likely aimed to achieve a cohesive visual identity that strengthens JS Optique's brand recognition and resonates with their target audience in Chennai. This collaborative effort would have undoubtedly resulted in a more prominent and impactful brand presence for JS Optique Chennai. 

You can get in touch with Camaal Mustafa Sikander aka Creativo Camaal on +91-8169641717