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Sunshine Pictures unveils ‘Sunshine Music’, debuts Shubhaarambh at Siddhivinayak Temple Sunshine Pictures Limited has expanded its business vertical with the launch of a brand-new music label, ‘Sunshine Music’, alongside its banner. The label’s first track, Shubhaarambh, was unveiled today at Mumbai’s iconic Siddhivinayak Temple alongside Vipul Amrutlal Shah and Shefali Shah. With Shubhaarambh, Sunshine Music aims to set the tone for the diverse, high-quality content it intends to produce. Recognized for his distinctive storytelling and music in films such as Namastey London, London Dreams, Action Replayy and Singh Is Kinng, Mr. Vipul Shah has consistently delivered films celebrated for its music and narrative depth. With this new vertical, Sunshine Pictures aims to curate a diverse catalogue of high-quality tracks. Shubhaarambh is co-produced by Aashin A. Shah, with music head Suresh Thomas leading the creative direction for the label’s debut release. On the auspicious occasion, Mr. Vipul Shah said, “To respond to rapidly changing tastes and the emergence of new demographic cohorts, we plan to produce a diverse mix of music catering to different genres, and across multiple formats to meet different preferences. This will help us expand our audience reach, improve revenue predictability and strengthen our brand”. Mr. Vipul Amrutlal Shah is synonymous with creating impactful cinema and selecting versatile stories, this is what makes him as one of the most respected and successful producers in the Indian Entertainment industry.