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*Kyunki Is Baar KBC par jawab yaad rakhne se kaam nahi chalega … ‘Sochna Padega' – Kaun Crorepati Season 18 releases on 10th August 2026* Links: 1. https://youtu.be/yV8l1YphIA0?si=bkIZKlGSkhkQgi7X 2. ⁠https://youtu.be/Fl2A_KBnpvM?si=cs4Y_N4q0GUw9Nlo 3. ⁠https://youtu.be/CG7UUm50JSQ?si=UyYBhvZDduzEsh2a ~ In an age where information is democratised, Kaun Banega Crorepati reminds us that in today’s times true intelligence lies in how we think and apply knowledge ~ Press Release: Mumbai, 17th July 2026: Sony Pictures Networks India (SPNI) and Amitabh Bachchan unveiled the theme of the new season of Kaun Banega Crorepati (KBC) – ‘Sochna Padega’. ‘Sochna Padega’ brings to spotlight - application of knowledge creates advantage. Kaun Banega Crorepati (KBC) Season 18 will premiere on Monday, August 10 at 9:00 PM exclusively on Sony Entertainment Television and Sony LIV, followed by a weekday telecast from Monday to Friday. Built around the premise that reflects a simple yet powerful insight - in an age where knowledge has become universally accessible, competitive advantage belongs to those who can interpret, connect and apply it. Anchored by Amitabh Bachchan, ‘Sochna Padega’ comes alive through the brand films - that reinforces the importance of applied knowledge in today's world. Set across relatable everyday situations, the films highlight that while information is now instantly accessible and technology has transformed the way we learn and what truly matters is the ability to think critically, analyse information and adapt to changing times meaningfully. Kyunki Is Baar KBC par jawab yaad rakhne se kaam nahi chalega … ‘Sochna Padega'. Promo 1 - Big B says, “Aaj-kal jawaab jo haina woh har jagah milne lag gaya hain, aapke jeb main bhi. Nahi samjhe? Arey bhaisahab aapke phone pe. Isliye iss baar KBC mai humne kuch badalne ka prayatna kiya hai, jawab yaad rakhne se kaam nahi chalega, uss jawab ke liye aapko sochna padega. Ji haan, Sochna Padega’” Promo 2 - Amitabh Bachchan in his signature baritone, he says, “Bhughol, Itihaas, aur Vigyaan inn sabka gyaan iss baar KBC mai kaafi nahi hoga. Kyunki, ab khel jo hai woh badal gaya hain. Kewal uttar yaad rakhne se kaam nahi chalne wala… ‘Sochna Padega,’... Ji haan” Promo 3 – Amitabh Bachchan says, “Dekhiye aaj AI ne duniya ko badal diya hain, aur yeh badlav joh haina rukne wala nahi hain. Joh kal tak namumkin lagta tha, woh aaj pal bhar main mumkin hojata hain. Aur, yeh iss badalti hui duniya main hum sabko bhi badalna padega.. islye, KBC mai bhi humne kuch badalne ka prayatna kiya hai, ab uttar dene se pehle aapko… Haan… ‘Sochna Padega’” Kaun Banega Crorepati Season 18 starts from 10th August 2026, every Monday to Friday at 9:00 PM, only on Sony Entertainment Television and Sony LIV.