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TANISHQ’S FESTIVAL OF DIAMONDS RETURNS, REDEFINING NATURAL DIAMOND SPARKLE THROUGH INNOVATIVE DESIGNS Led by Ananya Panday, the campaign showcases Tanishq's brand-new range of elevated everyday natural diamond jewellery, powered by pioneering techniques that amplify their sparkle and redefine modern diamond styling. National, 29th July 2026: Tanishq, India's largest jewellery retail brand from the House of Tata, brings back its much-awaited Festival of Diamonds, the brand's biggest celebration of Tanishq natural diamond jewellery. Over the years, the Festival of Diamonds has become a key moment for customers to explore Tanishq's expansive diamond universe, spanning everyday essentials to statement creations. This year, the festival shines a spotlight on a new range of elevated everyday natural diamond jewellery that brings together breakthrough innovation and contemporary design. Inspired by the fascinating world of optical illusions, the range introduces distinctive design techniques that transform the way Tanishq natural diamonds interact with light, movement and perspective, creating jewellery that is visually striking, effortlessly versatile and designed to maximise the sparkle. Crafted using four distinctive design innovations, the range showcases Tanishq's continued commitment to redefining natural diamond jewellery design. . India's first CNC Rainbow Plating Technique, pioneered by Tanishq, enhances the interaction between light and natural diamonds, amplifying their brilliance and creating captivating optical effects. The Floating Diamonds concept creates the illusion of diamonds suspended effortlessly over a bed of natural gemstones, placing the focus firmly on the sparkle of the diamonds. Reflection and Form Illusions reveal new dimensions and perspectives from every angle, enhancing the way natural diamonds interact with light to maximise their sparkle. Together, these innovations create jewellery that feels dynamic, expressive and unmistakably modern. This new collection presents Tanishq natural diamond designs across earrings, rings, pendants , neckwear, bangles and bracelets. With prices starting from ₹40,000 onwards, the festival of diamonds offers something for first-time diamond buyers discovering the beauty of natural diamonds. to those looking to elevate their existing jewellery collection with contemporary designs. Beyond the latest collection, Tanishq offers over 10,000 natural diamond designs for consumers to pick from. Fronted by Ananya Panday and inspired by the collection's distinctive design language, the film celebrates the playful interplay of light, movement and perspective, where every glance reveals a new dimension of sparkle. As Ananya discovers the collection, its extraordinary brilliance unfolds through the curious eyes of a little girl, who believes everyone around her needs sunglasses because "Light aa rahi hai." Blending innocence, humour and wonder, the film brings alive the dazzling sparkle of Tanishq's latest natural diamond collection, turning an everyday moment into a memorable celebration of brilliance.