Monday, March 23, 2026

MUMBAI INDIANS AND BOOKMYSHOW LIVE CONCLUDE THE FIRST EDITION OF THE MIX IN STYLE, AT FULL CAPACITY, MARKING A NEW CHAPTER IN FAN EXPERIENCES

MUMBAI INDIANS AND BOOKMYSHOW LIVE CONCLUDE THE FIRST EDITION OF THE MIX IN STYLE, AT FULL CAPACITY, MARKING A NEW CHAPTER IN FAN EXPERIENCES ~ Hardik Pandya made his fans’ day, walking into the festival, posing with his larger-than-life statue, signing merch and taking pictures too ~ ~ A memorable fireside chat between Kieron Pollard and Hardik Pandya - a mix of fun, passion and cricket ~ ~ Mumbai Indians’ players Trent Boult, Tilak Varma and Naman Dhir spotted at the MI Bus on Day 1, graffiting with fans ~ ~ Collabs that turned heads: Hardik Pandya at Sanju Rathod’s set and the Mumbai Indians squad closing DIVINE’s set ~ ~ Virality found a new meaning as The MIX’s Instagram handle raked up over 133 million video views~ National, March 23, 2026: The MIX (A Mumbai Indians Experience), the first-of-its-kind fan experiential festival, produced and promoted by Mumbai Indians and BookMyShow Live’s BrandLabs, concluded on a spectacular high at full capacity, transforming a two-day celebration of sport, music and culture into a defining moment for fan engagement in India. Virality found a new meaning as The MIX’s Instagram handle raked up over 193 million video views. Day 2 opened with one of the most anticipated moments of the festival. India’s all-rounder Hardik Pandya surprised fans, strutting to the MI Dugout, posing with his towering statue as the audience gathered in throngs to catch a glimpse of the star, some lucky enough to get a signed merch and a selfie too. This was followed by Hardik’s stop at the specially designed MI graffiti bus. Soon after, fans gathered for an exclusive fireside chat featuring coach Kieron Pollard and Captain Hardik Pandya. Hardik spoke about how he was scouted by Mumbai Indians, the love he feels from the Paltan as well as the importance of working hard and chasing dreams. He referred to the Paltan as the team’s heartbeat. MI legend Pollard picked his favourite innings for MI as well as his coaching philosophy and transition from player to coach at the #OneFamily that he has been a part of for almost two decades. A Mumbai Indians spokesperson said, “The MIX was built with a simple intent to bring fans closer to Mumbai Indians in a way that feels real, immersive and participative. What we witnessed over the last two days was not just engagement, but genuine connection. When fans show up with that kind of energy and emotion, it reinforces that this is more than fandom - it’s family. This is the power of #OneFamily, and what makes this journey so special.” Owen Roncon, Chief of Business - Branded IPs, BookMyShow added, "What stood out with The MIX was the way fans showed up not just for sport, but for everything that surrounds it. There is a growing appetite for experiences that bring together music, culture and community and we’re seeing fandom evolve into something far more participatory. For us, this was about creating a space where that energy could come together in a meaningful way. It reinforces the idea that the future of sport lies as much in cultural connection as it does in competition.” Drawing large crowds early in the day, the session offered fans a rare, candid window into the journeys of two of Mumbai Indians’ most celebrated players. From dressing room stories and defining career moments to candid reflections and light-hearted banter, the conversation set the tone for the day. When asked about a song that mirrors his journey, Hardik Pandya didn’t miss a beat - he named DIVINE’s ‘Apna Time Aayega’. With a spark in his eyes, he shared how the anthem stayed with him through every low, pushing him to keep going when it mattered most. He left his fans with a powerful reminder to never give up, even when the odds felt stacked against them. As the evening progressed, the music took centre stage, bringing the festival to a high-energy crescendo. GauriWho led with her bass-forward, genre-blending sound, keeping the energy dynamic and crowd-driven. Rising electronic-dance maestro Anyasa, transformed the grounds into a pulsating dancefloor with crowd favourites like ‘Castles’ and ‘Metaphysical’ and more. GRAMMY nominees, global electronic duo CamelPhat delivered a powerful set featuring tracks like ‘Cola’ and ‘Panic Room’, pulling the crowd into a deep, immersive sonic experience, as fans came together for a euphoric final stretch that marked the close of The MIX. The opening inning, Day 1, also roared to life with a grand arrival of the Mumbai Indians players, setting off a wave of excitement across the venue. Fans gathered in huge numbers to catch a glimpse of Rohit Sharma, Hardik Pandya, Suryakumar Yadav, Tilak Varma, Naman Dhir, Kieron Pollard, Lasith Malinga and others, as they interacted with audiences through the day, bringing the #OneFamily spirit alive in a way that goes far beyond the field. The energy seamlessly carried onto the stage, where a power-packed line-up took over. Sugahunny B2B Hamshyre set the pace with a banger start, while Sanju Rathod added a vibrant, crowd-friendly Marathi flavour and a surprise appearance by Hardik Pandya. DIVINE delivered a commanding performance, turning the crowd into a chorus of voices as fans rapped along to anthems and even warmed the stage, playing Nucleya‘s ‘Bass Rani’ and their ‘Scene Kya Hai’, as the Mumbai Indians squad came up on stage excited to meet their biggest fans before the seasons begins. Nucleya delivered a high-octane finale, making audiences dance to his tunes. Taking things up several notches, The MIX redefined the live experience, breaking the barrier between artist and audience, creating an exclusive on-stage fan section for the ultimate superfans, close enough to feel every player chant and every beat drop. Fans didn’t just attend - they played, explored and had the best time at The MIX. Across the grounds, energy pulsed through every corner. The gaming truck turned into a battleground of bragging rights, with console clashes and interactive games sparking friendly competition. Just a few steps away, the carnival zone burst with colour, movement and moments as lucky fans walked away flexing exclusive The MIX merch. The MI Dugout remained a key highlight, offering fans an up-close look at championship trophies, official jerseys in an immersive locker room set-up and iconic memorabilia. Style met sport in the most effortless way, as India’s homegrown designers dropped customisable fashion staples that fused cricket culture with streetwear edge. Every corner doubled as a photo-op and the photobooths made sure no standout moment went uncaptured. The Khau Gali (F&B zone) was a full-blown sensory takeover, where the unmistakable flavours of Mumbai met specially curated MIX indulgences. Every bite became part of the experience, turning pit stops into highlights of their own. From the first roar on stage to the final mic drop, The MIX was a high-voltage collision of sport, music and community. Sustainability was thoughtfully woven into the experience, with creatively designed reusable cups encouraging m

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