Monday, March 23, 2026
MUMBAI INDIANS AND BOOKMYSHOW LIVE CONCLUDE THE FIRST EDITION OF THE MIX IN STYLE, AT FULL CAPACITY, MARKING A NEW CHAPTER IN FAN EXPERIENCES
MUMBAI INDIANS AND BOOKMYSHOW LIVE CONCLUDE THE FIRST EDITION OF THE
MIX IN STYLE, AT FULL CAPACITY, MARKING A NEW CHAPTER IN FAN EXPERIENCES
~
Hardik Pandya made his fans’ day, walking into the festival, posing with his
larger-than-life statue, signing merch and taking pictures too ~
~ A
memorable fireside chat between Kieron Pollard and Hardik Pandya - a mix of
fun, passion and cricket ~
~
Mumbai Indians’ players Trent Boult, Tilak Varma and Naman Dhir spotted at the
MI Bus on Day 1, graffiting with fans ~
~
Collabs that turned heads: Hardik Pandya at Sanju Rathod’s set and the Mumbai
Indians squad closing DIVINE’s set ~
~
Virality found a new meaning as The MIX’s Instagram handle raked up over 133
million video views~
National,
March 23, 2026: The MIX (A Mumbai Indians Experience),
the first-of-its-kind fan experiential festival, produced and promoted by Mumbai
Indians and BookMyShow Live’s BrandLabs, concluded on a spectacular
high at full capacity, transforming a two-day celebration of sport, music and
culture into a defining moment for fan engagement in India. Virality found a
new meaning as The MIX’s Instagram handle raked up over 193 million video
views.
Day 2
opened with one of the most anticipated moments of the festival. India’s
all-rounder Hardik Pandya surprised fans, strutting to the MI Dugout,
posing with his towering statue as the audience gathered in throngs to catch a
glimpse of the star, some lucky enough to get a signed merch and a selfie too.
This was followed by Hardik’s stop at the specially designed MI graffiti
bus. Soon after, fans gathered for an exclusive fireside chat featuring coach Kieron
Pollard and Captain Hardik Pandya. Hardik spoke
about how he was scouted by Mumbai Indians, the love he feels from the Paltan
as well as the importance of working hard and chasing dreams. He referred
to the Paltan as the team’s heartbeat. MI legend Pollard picked
his favourite innings for MI as well as his coaching philosophy and transition
from player to coach at the #OneFamily that he has been a part of for almost
two decades.
A
Mumbai Indians spokesperson said, “The MIX was built with a simple intent to
bring fans closer to Mumbai Indians in a way that feels real, immersive and
participative. What we witnessed over the last two days was not just
engagement, but genuine connection. When fans show up with that kind of energy
and emotion, it reinforces that this is more than fandom - it’s family. This is
the power of #OneFamily, and what makes this journey so special.”
Owen
Roncon, Chief of Business - Branded IPs, BookMyShow added, "What
stood out with The MIX was the way fans showed up not just for sport, but for
everything that surrounds it. There is a growing appetite for experiences that
bring together music, culture and community and we’re seeing fandom evolve into
something far more participatory. For us, this was about creating a space where
that energy could come together in a meaningful way. It reinforces the idea
that the future of sport lies as much in cultural connection as it does in
competition.”
Drawing
large crowds early in the day, the session offered fans a rare, candid window
into the journeys of two of Mumbai Indians’ most celebrated players.
From dressing room stories and defining career moments to candid reflections
and light-hearted banter, the conversation set the tone for the day. When asked
about a song that mirrors his journey, Hardik Pandya didn’t miss a beat
- he named DIVINE’s ‘Apna Time Aayega’. With a spark in his eyes, he
shared how the anthem stayed with him through every low, pushing him to keep
going when it mattered most. He left his fans with a powerful reminder to never
give up, even when the odds felt stacked against them.
As the
evening progressed, the music took centre stage, bringing the festival to a
high-energy crescendo. GauriWho led with her bass-forward,
genre-blending sound, keeping the energy dynamic and crowd-driven. Rising
electronic-dance maestro Anyasa, transformed the grounds into a
pulsating dancefloor with crowd favourites like ‘Castles’ and
‘Metaphysical’ and more. GRAMMY nominees, global electronic duo CamelPhat
delivered a powerful set featuring tracks like ‘Cola’ and ‘Panic
Room’, pulling the crowd into a deep, immersive sonic experience, as fans
came together for a euphoric final stretch that marked the close of The MIX.
The
opening inning, Day 1, also roared to life with a grand arrival of the Mumbai
Indians players, setting off a wave of excitement across the venue. Fans
gathered in huge numbers to catch a glimpse of Rohit Sharma, Hardik
Pandya, Suryakumar Yadav, Tilak Varma, Naman Dhir, Kieron Pollard, Lasith
Malinga and others, as they interacted with audiences through the day,
bringing the #OneFamily spirit alive in a way that goes far beyond the field.
The
energy seamlessly carried onto the stage, where a power-packed line-up took
over. Sugahunny B2B Hamshyre set the pace with a banger start,
while Sanju Rathod added a vibrant, crowd-friendly Marathi
flavour and a surprise appearance by Hardik Pandya. DIVINE delivered
a commanding performance, turning the crowd into a chorus of voices as fans
rapped along to anthems and even warmed the stage, playing Nucleya‘s ‘Bass
Rani’ and their ‘Scene Kya Hai’, as the Mumbai Indians squad
came up on stage excited to meet their biggest fans before the seasons begins. Nucleya
delivered a high-octane finale, making audiences dance to his tunes.
Taking
things up several notches, The MIX redefined the live experience,
breaking the barrier between artist and audience, creating an exclusive on-stage
fan section for the ultimate superfans, close enough to feel every player
chant and every beat drop.
Fans
didn’t just attend - they played, explored and had the best time at The MIX.
Across the grounds, energy pulsed through every corner. The gaming truck turned
into a battleground of bragging rights, with console clashes and interactive
games sparking friendly competition. Just a few steps away, the carnival zone
burst with colour, movement and moments as lucky fans walked away flexing
exclusive The MIX merch.
The MI
Dugout remained a key highlight, offering fans an up-close look at
championship trophies, official jerseys in an immersive locker room set-up and
iconic memorabilia. Style met sport in the most effortless way, as India’s
homegrown designers dropped customisable fashion staples that fused cricket
culture with streetwear edge. Every corner doubled as a photo-op and the
photobooths made sure no standout moment went uncaptured.
The Khau
Gali (F&B zone) was a full-blown sensory takeover, where the
unmistakable flavours of Mumbai met specially curated MIX indulgences.
Every bite became part of the experience, turning pit stops into highlights of
their own. From the first roar on stage to the final mic drop, The MIX was
a high-voltage collision of sport, music and community.
Sustainability was thoughtfully woven into the
experience, with creatively designed reusable cups encouraging m
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment