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Ananya Panday and Vedang Raina front Scott Eyewear’s new campaign conceptualised by Bottomline Media [Mumbai, India] August 12, 2025: Bottomline Media, the creative engine behind Scott Eyewear’s most talked-about campaigns, has unveiled a bold new chapter for the brand, fronted by Bollywood’s most sought-after New Generation Actor Ananya Panday and rising star Vedang Raina. From the conceptualisation to the final frame, Bottomline Media has shaped a campaign that blends Scott’s signature design sensibility with the effortless style and energy of its young ambassadors, delivering visuals that are as aspirational as they are relatable. Shot against a vibrant, fashion-forward backdrop, the visuals capture the effortless charm and distinctive personalities of both Ananya and Vedang - reflecting the confidence and style that define Scott Eyewear. The campaign marks another milestone in Scott’s journey of creating eyewear that doesn’t just accessorize, but amplifies personal expression. Speaking about his association with the brand, Vedang Raina said, "Scott Eyewear is fresh, versatile, and has a playful edge. Style for me is all about authenticity and feeling good in what you wear and making it your own. Shooting this campaign felt like a natural extension of my own style – relaxed and confident. I can’t wait to see how people make these designs their own. Shooting with Ananya was such a fun experience - and the creative vision from Bottomline Media made it even more special." On the campaign launch, Tanaaz Bhatia, Founder, Bottomline Media, said, "Our approach was to create something that instantly connects - aspirational, but still very real. Bringing together a fresh pair - Ananya and Vedang - brought a vibrant energy that mirrors Scott’s personality, adding an effortless charm to every frame. We wanted every frame to tell a story about individuality, confidence, and the joy of owning your style. Collaborations like this work because of trust, and our partnership with Scott Eyewear allows us to push the creative boundaries every season.” Highlighting the brand’s perspective, Amit Parikh, Director, Sterling, said, "Scott Eyewear's DNA is rooted in contemporary style with a distinct identity. This new campaign encapsulates that essence, with Ananya and Vedang embodying the youthful energy and sophistication that defines our brand. Our longstanding partnership with Bottomline Media has enabled us to craft campaigns that are not only creatively innovative but also strategically astute, resonating deeply with our discerning audience.” The campaign will be seen across digital, print, and in-store platforms, showcasing Scott’s latest sunglasses and optical frames - designs that merge trend-driven fashion with everyday wearability. The campaign video, and BTS of the campaign shoot can be accessed from this LINK. About Scott Eyewear: Scott is synonymous with fashion eyewear. Reinventing styles every season to bring the freshest of the international style to our customers is our goal. Each frame at Scott is designed through skilful working techniques and our unparalleled expertise. We deliver on-trend eyewear meant for today's generation. Scott offers something for everyone and yet sporting our frame makes you stand out! Style shouldn't break your bank - so premium styles are created at affordable prices. At Scott, you will find eyewear which is as unique as its owner - but with the right mix of modernity and current style trends. Serving retro styles with a seasoning of contemporary flavour is what we excel at. Scott is Confident | Candid | Innovative | Young | Attractive | Trendy About Bottomline Media: Bottomline Media Pvt. Ltd. is a leading global integrated marketing and talent management firm, renowned for its innovative approach and strategic brand collaborations. With a steadfast commitment to driving results and pushing boundaries, Bottomline Media leverages its expertise to forge transformative partnerships that resonate with audiences worldwide. From orchestrating high-profile campaigns to pioneering industry-defining collaborations, the organization continues to set new benchmarks for excellence. They have previously partnered with U.K.’s Virgin EMI Records for artist collaborations and brand partnerships, working with artists like Axwell Ingrosso, Alesso, The Vamps, and HRVY. Additionally, it collaborated with DJ Snake for brand associations, marketing strategy, and collaborations in the Indian market for its tour. With a proven track record of success, Bottomline Media is dedicated to setting new standards and ac