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Jewellery, Reimagined: How Nishani Studio Is Quietly Redefining Customization and Growth in Indian Luxury India’s First Truly Customizable Jewellery Studio Marks Promising Growth with Celebrity Spotting, Pop-Up Expansions & Collaborations on the Horizon Mumbai, 11th August 2025: Just a few months after its quiet entry into India’s jewellery scene in late 2024, Nishani Studio the country’s first truly customizable jewellery brand is already carving out a space of its own. Co-founded by Suhani Garg and her mother Debi Nishimura, Nishani is on a mission to redefine modern luxury through modular design, personalization, and accessible elegance. Unlike traditional jewellery labels, Nishani doesn’t follow trends, it builds for today’s evolving consumer. The brand has become known for its versatile, buildable pieces that empower wearers to mix, match, and express themselves with ease. From everyday hoops to layered necklaces and delicate charms, every item is crafted to reflect the wearer’s mood, personality, and story. In just over six months, the brand has witnessed organic traction across multiple touchpoints: Retail Expansion: After a successful pop-up launch, Nishani is now set to take on Select Citywalk (Delhi) India’s top-performing luxury mall followed by a second pop-up at Phoenix Market City, Kurla (Mumbai). Online Momentum: The brand’s D2C platform has seen steady growth, with rising engagement and conversions from a community of fashion-forward millennials and Gen Z women. Celebrity Endorsements: Without paid placements, a growing number of celebrities have been spotted wearing Nishani, including many who’ve purchased the pieces themselves after discovering the brand organically. Collaborations in the Works: Nishani is now exploring seasonal capsule collections with influencers and like-minded brands including potential tie-ups for Ganpati, Diwali, and Rakhi. Early conversations include a celebrity sibling duo-led collaboration. Collection Evolution: While Nishani’s first collection leaned into modularity and design-forward elements, the upcoming capsule focuses on pared-back, minimal elegance with delicate gold-toned basics such as fine hoops, simple necklaces, and everyday layering pieces. Designed with versatility in mind, this new drop reflects customer demand for effortless styling and elevated simplicity. “We’re seeing women gravitate toward jewellery that’s not just wearable but adaptable pieces that move with them, reflect who they are, and shift with their moods,” says Suhani Garg, Co-founder of Nishani. “It’s not just about aesthetics anymore. It’s about identity.” With a growing social presence, increased footfall at pop-ups, and rising interest from collaborators, Nishani is proving that the future of jewellery lies at the intersection of personalization, purpose, and design. Because for the women who wear Nishani, jewellery is more than an accessory; it's an experience, a conversation, and a quiet rebellion against one-size-fits-all beauty. About Nishani Launched in 2024, Nishani is India’s first truly customizable jewellery studio. Co-founded by NYU Stern graduate Suhani Garg and her mother Debi Nishimura, the brand blends global luxury sensibilities with Indian craftsmanship. With modular, mix-and-match pieces designed for everyday expression, Nishani empowers women to style, stack, and shine their way. Inspired by global leaders like Missoma and Kendra Scott, but rooted in Indian individuality, Nishani is on a mission to make personalization the new standard in jewellery. Website: https://nishanistudio.com/ Instagram: https://www.instagram.com/nishanistudio/?hl=en