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Nykaa, India’s leading beauty and lifestyle destination, is thrilled to welcome Bollywood’s rising star, Sharvari, as its Brand Icon. With her effortless confidence, trend-forward style, and growing resonance with young audiences, Sharvari embodies the spirit of a new generation. Her dynamic presence makes her the perfect brand muse to inspire and connect with beauty lovers across the country. The global beauty spotlight is shifting and India is at the centre of its most exciting chapter yet. As beauty becomes more expressive, inclusive, and connected, the world’s leading brands are looking to India for inspiration and growth. At the forefront stands Nykaa — not just a beauty destination, but a cultural force that’s reshaping how beauty is discovered, celebrated, and shared. With the most iconic global names and beloved Indian brands under one roof, Nykaa is where every kind of beauty finds its stage. The introduction of a new face into this journey marks yet another chapter in Nykaa’s belief that beauty has the power to connect, empower, and inspire - across India and beyond.