Thursday, July 10, 2025
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McDonald’s India (North & East) is now serving The Ranveer Singh Meal with the New TVC Launch
Link to the TVC: https://www.youtube.com/watch?v=nLnmvAuiH-k
New Delhi, 10th July 2025: McDonald’s India (North and East) has teamed up with the charismatic Bollywood superstar Ranveer Singh to launch its latest campaign featuring the newly launched “The Ranveer Singh Meal”. The quirky, heartwarming, and high-energy TVC celebrates the spirit of fun, energy, and flavour, all in Ranveer style.
Inspired by McDonald’s global Famous Orders, this limited-time offering is anchored in fan truth and the deep emotional bond people share with McDonald’s, reflecting real moments of joy and nostalgia, seen through the lens of a genuine McDonald’s fan.
The Ranveer Singh Meal includes McDonald’s classic McVeggie and McChicken - elevated with Chilli and creamy Xplode sauce, topped with crispy onions. It also features bite-sized, perfect for munching, Golden Pop Fries and a limited-edition Bobaaa Blast drink, tastefully matched with pear syrup and paired with boba pearls.
Conceptualised by DDB Mudra, the film is crafted as a playful visual showing how the Ranveer Singh Meal is so closely tied to his personality that he appears wherever the meal goes. From hostel rooms to hilltop dates and a McDonald’s table with dadi, the TVC reflects Ranveer’s vibrant energy and unpredictability in every frame. The campaign concludes with his punchline, “Yeh Ranveer Singh Meal nahi, yeh meal hi Ranveer Singh hai,” reinforcing how the meal mirrors his expressive persona, making it not just a favourite order, but a reflection. In every frame, Ranveer is served- bringing his bold spirit, signature style, and unmissable charm to fans across moments that feel real, fun, and deliciously McDonald’s.
Commenting on the launch of TVC, Mr. Ranjeev Ranjan, Managing Director, McDonald’s India (North & East), said, At McDonald’s, we’ve always believed in creating feel-good moments that stay with our customers, whether it’s the joy of sharing a meal, or the excitement of trying something new. This campaign is rooted in a powerful fan truth - our customers love customising their McDonald’s favourites. Blending this insight with Ranveer’s personal picks gave us the perfect canvas to celebrate The Ranveer Singh meal. This meal is a bold and fun expression of Ranveer’s McDonald’s favourites—designed to bring fans closer to the brand. We’re excited to bring this to our fans across North and East India because nothing makes us happier than seeing our food bring a smile”
Rahul Mathew, Chief Creative Officer, DDB Mudra Group said, “In Ranveer Singh we found someone who captures the spirit of the brand. He connects with people of all ages and backgrounds. His histrionics, more often than not, bring a smile to all faces. Much like McDonald’s, we wanted to make sure we capture all of this, both in our communication and the meal itself.”
Campaign Credits: The Ranveer Singh Meal
Agency: DDB Mudra Group
Creative: Rahul Mathew, Iraj Fraz Batla, Kamal Bhatnagar, Mridul Sharma, Ankur Singh, Jayant Sengupta, Sahil Rathore, Tejaswani Soma, Kabir Mehta
Business: Ashutosh Sawhney, Vineet Kindra, Divyanshi Misra, Aishwarya Gaur, Shreya Sethi
Strategy: Mohini Varma, Aakriti Syal, Vidhi Gupta
Studio: Manoj Papneja, Deepak Bisht, Ashok Kumar
The Ranveer Singh Meal will be available across McDonald’s restaurants in North and East India starting 13th June 2025, with a starting price of ₹249 for the vegetarian option and ₹269 for the non-vegetarian option. Customers can enjoy the meal via dine-in, takeaway, drive-thru, or order through the McDonald’s app, Swiggy, and Zomato.
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