Wednesday, May 28, 2025

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Dettol Welcomes Legendary ‘Captain Cool’ MS Dhoni as Brand Ambassador Dettol teams up with MS Dhoni to bring the ultimate cooling— 3x Intense cooling~ and protects from 99.9% of germs* — revealing how Captain Cool stays so cool National, May 28, 2025: Dettol, India’s leading germ protection brand, announces cricket icon and India’s original Captain Cool — Mahendra Singh Dhoni — as the brand ambassador for its Dettol Soaps, Bodywash & Handwash range. This first-of-its-kind collaboration brings together a legendary cool icon and a trusted cool brand, unveiling the solution to staying cool in summers – Dettol Icy Cool. With 3x intense cooling~ and 99.9% protection against skin infection germs#, Dettol Icy Cool is the ultimate summer essential. It addresses a real consumer need — protection from skin infection causing germs# which may be due to heat and sweat. In a country where summers can be extreme, and sweaty skin often leads to discomfort, Dettol Icy Cool delivers an instant icy burst of cooling refreshment to keep your body cool, so your mind can be cool and you can perform even in the most high-pressure moments. For decades, Dettol has stood as a symbol of protection and care, earning the trust of millions of households across the country**. This powerful collaboration combines MS Dhoni’s cool-headed resilience with Dettol’s trusted protection— a perfect match that promises to elevate summer experience by giving protection* and unbeatable cooling feeling~ Speaking on the association, Mahendra Singh Dhoni said, “I’m excited to be associated with Dettol to unveil their cool new campaign for Dettol Icy Cool. Staying calm under pressure has always been an important part of how I approach life on and off the field. Dettol Icy cool provides the perfect solution to stay cool - When your body is cool, your mind will be cool. That’s why this campaign speaks to me, and I’m thrilled to be a part of it.” The campaign’s TVC, conceptualized by McCann World Group Prasoon Joshi, Chairman, McCann Worldgroup, Asia Pacific and CEO & CCO, McCann Worldgroup, India, said “Body cool toh mind cool. With Dettol Icy Cool and Captain Cool MS Dhoni this campaign is celebrating the idea that being cool under the toughest conditions elevates your performance. It’s a great example of the product and the brand ambassador being in complete sync with each other”.

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