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Dad's Approval Takes Center Stage in Pepperfry's Tongue-in-cheek Father's Day Campaign Mumbai, 14th June 2024 – This Father’s Day, Pepperfry, India’s leading e-commerce furniture and home decor company, tackles the age-old struggle of finding a gift Dad will truly love – with a light-hearted twist. The campaign video shines a light on the quintessential Indian Dad in all his glory, meticulously scrutinizing prices, warranties, and every little detail on his checklist before giving anything his nod of approval. The campaign video follows the journey of a young woman who, after much thought and consideration, chooses a comfortable recliner for her father. Her excitement and nervousness is evident as she presents the gift, eagerly awaiting his reaction. Like many Indian dads, he thoroughly inspects the recliner, going through a detailed checklist before finally nodding in approval. This moment captures a feeling all Indian children know well. Pepperfry's campaign goes beyond products. It tells a relatable story with a light-hearted touch, highlighting the 'sure yet unsure,' 'loveful yet apprehensive' bond between fathers and their children. Link to the campaign video: https://www.youtube.com/watch?v=xuD258t2slQ To explore the collection and find the perfect gift for your dad, visit www.pepperfry.com. Join us in celebrating the invaluable feeling of earning your father's approval this Father's Day! About Pepperfry In 2012, Ambareesh Murty and Ashish Shah pioneered omnichannel retail with the launch of Pepperfry, India’s leading e-commerce marketplace for furniture and home goods. In the last 12 years, the brand has disrupted the tenets of classical retail by combining an online virtual catalogue with an extensive in-house supply chain, and a large omnichannel footprint covering more than 100 cities in India.