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Uplifting and Empowering ‘Pehchaan’ of LGBTQIA, Senco Gold and Diamonds launches captivating song featuring Indian Model and Drag Queen Sushant Divgikar YouTube Link – https://www.youtube.com/watch?v=b87hJzxAsaQ National, 21st June 2024 – In a bid to support LGBTQ+ community for Pride Month, Senco Gold and Diamonds, one of the largest jewellery retail chains of India in collaboration with trailblazing Indian drag queen, singer, and actor Sushant Divgikar has launched a powerful anthem ‘Pehchaan’. The song is a deep rumination and vulnerable insight into the singer's world and personality. Voicing the song for the campaign, this mesmerizing symphony signifies Sushant’s declaration of self-identity and the unapologetic acceptance of one-self. The two-and-a-half-minute video portrays a rallying cry, a lament, and a joyous declaration of their flamboyant personality. The lyrics further gives homage to the inner fire that drives and pushes one out of the shadows to stand tall in authentic glory. “Music unites people in much the same way that advocacy does, bringing people together to fight for a better world. Our latest campaign, ‘Pehchaan’ is driven by the insight that an individual’s journey of discovering their gender, sexual orientation and preferences is unique. Through powerful storytelling and vibrant soundtrack, we at Senco Gold and Diamonds intend to make a statement about the importance of acceptance and belonging." says Joita Sen, Director and Head of Marketing & Design at Senco Gold Limited. Senco Gold and Diamonds is renowned for its exceptional designs and commitment to quality. The brand has earned the trust of customers nationwide by creating beautiful memories through its jewellery. Senco Gold and Diamonds offers a wide range of modern and traditional jewellery to meet the evolving needs of its customers for every occasion and celebration. About Senco: SENCO GOLD LIMITED is proposing, subject to applicable statutory and regulatory requirements, receipt of requisite approvals, market conditions and other considerations, to make an initial public offer of its Equity Shares and has filed the draft red herring prospectus dated April 14, 2022 (“DRHP”) with Securities and Exchange Board of India on April 15, 2022. The DRHP shall be available on the website of SEBI at www.sebi.gov.in, the websites of the Stock Exchanges i.e., BSE and NSE at www.bseindia.com and www.nseindia.com, respectively, and the websites of the BRLMs, i.e., IIFL Securities Limited, Ambit Private Limited and SBI Capital Markets Limited at www.iiflcap.com, www.ambit.co and www.sbicaps.com, respectively. Potential Investors should note that investment in equity shares involves a high degree of risk and for details relating to such risk, please see the section entitled “Risk Factors” on page 30 of the DRHP. Potential investors should not rely on the DRHP filed with SEBI for making any investment decision.